Question 1

Discuss the unique differences a firm may face when marketing industrial products internationally.

Accepted Answer

There are a number of unique factors including:
- Different characteristics of buyers: While this is generally more important with consumer goods, cultural norms can be important in aspects such as negotiation and procurement decisions.
- International market potential: The level of international development and industrialisation can influence demand for industrial products.
- Targeting decision makers: It can often be difficult to determine who is involved or needs to be involved in the decision-making process.
- Government control: Government can be significant purchasers of industrial goods but can also exercise control over supply for security, protectionist, political or revenue reasons.
- Service support: Some countries are not able to provide high levels of service support.
- Direct contact between buyer and seller: The use of intermediaries can result in a reduction in control over the marketing of industrial goods.
- Terms of sale: Contract terms may extend beyond price and include credit terms, outsourcing and countertrade proposals.

Question 2

Brand names do NOT always travel well in international markets. This is particularly true if the language is ideographic. In which of the following countries is this likely to occur?

Accepted Answer

A)  China 
B)  Iran 
C)  Israel 
D)  Japan 
E)  Options A and D only 
A)  China 
B)  Iran 
C)  Israel 
D)  Japan 
E)  Options A and D only E

Question 3

In the reversal stage of the international product life cycle, growing demand in advanced nations provides the stimulus for firms to start local production of the imported product.

Accepted Answer

A) True 
 B)False  False

Question 4

Diffusion refers to the movement of new products to and within overseas markets so that they are available to customers in those markets.

Accepted Answer

A) True 
 B)False

Question 5

The phrase 'born global' is increasingly being used to describe firms that commence operations with a focus on their domestic market rather than on the global market.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following terms of sale for industrial products in international markets are often include in contracts?

Accepted Answer

A)  Outsourcing 
B)  Credit terms 
C)  Price 
D)  All of the above 
E)  Options A and B only 
A)  Outsourcing 
B)  Credit terms 
C)  Price 
D)  All of the above 
E)  Options A and B only

Question 7

Building a global brand usually involves:

Accepted Answer

A)  determining what brand image to project. 
B)  creating economies of scale in advertising. 
C)  the convergence of consumer tastes internationally. 
D)  creating a standardised product. 
E)  all of the above. 
A)  determining what brand image to project. 
B)  creating economies of scale in advertising. 
C)  the convergence of consumer tastes internationally. 
D)  creating a standardised product. 
E)  all of the above.

Question 8

The extent to which a product will need to be modified for an overseas market will depend on:

Accepted Answer

A)  the level of government regulation in the overseas market. 
B)  whether it is a consumer good or an industrial product. 
C)  the extent of relevant trademarks or patents in the overseas market. 
D)  all of the above. 
E)  options B and C only. 
A)  the level of government regulation in the overseas market. 
B)  whether it is a consumer good or an industrial product. 
C)  the extent of relevant trademarks or patents in the overseas market. 
D)  all of the above. 
E)  options B and C only.

Question 9

Which of the following statements can be applied to the purpose of packaging?

Accepted Answer

A)  Provide a useful method of promotion. 
B)  Ensure protection of the product. 
C)  Provide convenience in the ease of handling. 
D)  Ensure that it gets to the recipient safely. 
E)  All of the above. 
A)  Provide a useful method of promotion. 
B)  Ensure protection of the product. 
C)  Provide convenience in the ease of handling. 
D)  Ensure that it gets to the recipient safely. 
E)  All of the above.

Question 10

A strong value chain can help a firm deliver extra value to its customers. Which of the following elements is part of a firm's value chain?

Accepted Answer

A)  The performance of intermediaries 
B)  Service and warranty offerings 
C)  Warehousing and transport capability 
D)  All of the above 
E)  Options A and B only 
A)  The performance of intermediaries 
B)  Service and warranty offerings 
C)  Warehousing and transport capability 
D)  All of the above 
E)  Options A and B only

Question 11

Discuss how a firm might leverage it capabilities in an international market.

Accepted Answer

Firms need to understand the extent to w

Question 12

One of the benefits of global branding is brand equity, the value attributed to the firm because of the brands it owns.

Accepted Answer

A) True 
 B)False

Question 13

Where a firm buys business/industrial products on an ongoing basis, its buying activity is regarded as:

Accepted Answer

A)  routine purchase behavior. 
B)  extensive problem solving. 
C)  ongoing contractual purchase behavior. 
D)  post-purchase behavior. 
E)  limited problem solving. 
A)  routine purchase behavior. 
B)  extensive problem solving. 
C)  ongoing contractual purchase behavior. 
D)  post-purchase behavior. 
E)  limited problem solving.

Question 14

According to Craig et al. (2000), which three categories of product are there in the internet environment?

Accepted Answer

A)  Technological, physical and service 
B)  Service, selling and social 
C)  Core, basic and expected 
D)  Consumer, industrial and virtual 
E)  Physical, virtual and transaction-related 
A)  Technological, physical and service 
B)  Service, selling and social 
C)  Core, basic and expected 
D)  Consumer, industrial and virtual 
E)  Physical, virtual and transaction-related

Question 15

In Asian markets the product life cycle differs in that:

Accepted Answer

A)  the maturity stage tends to be shorter. 
B)  the growth stage tends to be shorter. 
C)  the innovation stage tends to be longer. 
D)  all of the above. 
E)  options A and B only. 
A)  the maturity stage tends to be shorter. 
B)  the growth stage tends to be shorter. 
C)  the innovation stage tends to be longer. 
D)  all of the above. 
E)  options A and B only.

Question 16

When modifying products for an overseas market to meet their regulations and needs, it is important to consider:

Accepted Answer

A)  any problems with trademarks. 
B)  the units of measurements used in the export country. 
C)  performance standards. 
D)  technology issues. 
E)  all of the above. 
A)  any problems with trademarks. 
B)  the units of measurements used in the export country. 
C)  performance standards. 
D)  technology issues. 
E)  all of the above.

Question 17

The five stages of the international product life cycle are:

Accepted Answer

A)  local innovation, international innovation, maturity, worldwide imitation and reversal. 
B)  local innovation, early adoption, early majority, late majority and laggards. 
C)  early market, chasm, bowling alley, tornado, main street and decline. 
D)  early starter, late starter, maturity, lonely international and reversal. 
E)  early innovation, maturity, imitation, decline and reversal. 
A)  local innovation, international innovation, maturity, worldwide imitation and reversal. 
B)  local innovation, early adoption, early majority, late majority and laggards. 
C)  early market, chasm, bowling alley, tornado, main street and decline. 
D)  early starter, late starter, maturity, lonely international and reversal. 
E)  early innovation, maturity, imitation, decline and reversal.

Question 18

Discuss how products can be defined in relation to the different marketplaces, the elements of a product and why each of these elements may need to be modified. Illustrate your answer with examples.

Accepted Answer

A product is a collection of attributes

Question 19

A product that has been successful in its domestic market is guaranteed to be successful when exported to other countries.

Accepted Answer

A) True 
 B)False

Question 20

The participative strategy for cross-fertilising innovation encourages various national units in the organisation to learn from each other. The international manager cross-fertilises the ideas but contributes nothing of his or her own.

Accepted Answer

A) True 
 B)False

Discuss the unique differences a firm may face when marketing industrial products internationally.

Brand names do NOT always travel well in international markets. This is particularly true if the language is ideographic. In which of the following countries is this likely to occur?

In the reversal stage of the international product life cycle, growing demand in advanced nations provides the stimulus for firms to start local production of the imported product.

Diffusion refers to the movement of new products to and within overseas markets so that they are available to customers in those markets.

The phrase 'born global' is increasingly being used to describe firms that commence operations with a focus on their domestic market rather than on the global market.

Which of the following terms of sale for industrial products in international markets are often include in contracts?

Building a global brand usually involves:

The extent to which a product will need to be modified for an overseas market will depend on:

Which of the following statements can be applied to the purpose of packaging?

A strong value chain can help a firm deliver extra value to its customers. Which of the following elements is part of a firm's value chain?

Discuss how a firm might leverage it capabilities in an international market.

One of the benefits of global branding is brand equity, the value attributed to the firm because of the brands it owns.

Where a firm buys business/industrial products on an ongoing basis, its buying activity is regarded as:

According to Craig et al. (2000), which three categories of product are there in the internet environment?

In Asian markets the product life cycle differs in that:

When modifying products for an overseas market to meet their regulations and needs, it is important to consider:

The five stages of the international product life cycle are:

Discuss how products can be defined in relation to the different marketplaces, the elements of a product and why each of these elements may need to be modified. Illustrate your answer with examples.

A product that has been successful in its domestic market is guaranteed to be successful when exported to other countries.

The participative strategy for cross-fertilising innovation encourages various national units in the organisation to learn from each other. The international manager cross-fertilises the ideas but contributes nothing of his or her own.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 13: Modifying Products for International Markets

Discuss the unique differences a firm may face when marketing industrial products internationally.

Brand names do NOT always travel well in international markets. This is particularly true if the language is ideographic. In which of the following countries is this likely to occur?

In the reversal stage of the international product life cycle, growing demand in advanced nations provides the stimulus for firms to start local production of the imported product.

Diffusion refers to the movement of new products to and within overseas markets so that they are available to customers in those markets.

The phrase 'born global' is increasingly being used to describe firms that commence operations with a focus on their domestic market rather than on the global market.

Which of the following terms of sale for industrial products in international markets are often include in contracts?

Building a global brand usually involves:

The extent to which a product will need to be modified for an overseas market will depend on:

Which of the following statements can be applied to the purpose of packaging?

A strong value chain can help a firm deliver extra value to its customers. Which of the following elements is part of a firm's value chain?

Discuss how a firm might leverage it capabilities in an international market.

One of the benefits of global branding is brand equity, the value attributed to the firm because of the brands it owns.

Where a firm buys business/industrial products on an ongoing basis, its buying activity is regarded as:

According to Craig et al. (2000), which three categories of product are there in the internet environment?

In Asian markets the product life cycle differs in that:

When modifying products for an overseas market to meet their regulations and needs, it is important to consider:

The five stages of the international product life cycle are:

Discuss how products can be defined in relation to the different marketplaces, the elements of a product and why each of these elements may need to be modified. Illustrate your answer with examples.

A product that has been successful in its domestic market is guaranteed to be successful when exported to other countries.

The participative strategy for cross-fertilising innovation encourages various national units in the organisation to learn from each other. The international manager cross-fertilises the ideas but contributes nothing of his or her own.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters