Question 1

Performance standards in the use of high-technology products will sometimes differ from country to country because:

Accepted Answer

A)  there can be variation in the level of technical infrastructure between nations. 
B)  consumers will often prefer products that are simple to use. 
C)  products developed in advanced nations often exceed the needs of users in less-developed countries. 
D)  all of the above. 
E)  options B and C only. 
A)  there can be variation in the level of technical infrastructure between nations. 
B)  consumers will often prefer products that are simple to use. 
C)  products developed in advanced nations often exceed the needs of users in less-developed countries. 
D)  all of the above. 
E)  options B and C only.

Question 2

In decision making or influencing related to the purchasing of industrial products, those who agree to the purchase and negotiate the terms of trade are the:

Accepted Answer

A)  initiators. 
B)  users. 
C)  purchasers. 
D)  influencers. 
E)  deciders. 
A)  initiators. 
B)  users. 
C)  purchasers. 
D)  influencers. 
E)  deciders.

Question 3

Modification of a product may be necessary in order to cater for different product usage patterns in an overseas market. Usage patterns can be a reflection of:

Accepted Answer

A)  the environment in which the product is used. 
B)  product affordability. 
C)  particular social customs. 
D)  all of the above. 
E)  none of the above. 
A)  the environment in which the product is used. 
B)  product affordability. 
C)  particular social customs. 
D)  all of the above. 
E)  none of the above.

Question 4

With transaction-related products, the information search is conducted physically, but actual consumption of the product or service is online.

Accepted Answer

A) True 
 B)False

Question 5

Discuss the functions packaging fulfills and issues each presents for international marketers.

Accepted Answer

Packaging is designed to protect the pro

Question 6

Firms operating in a number of markets can choose which of the following brand name strategies?

Accepted Answer

A)  Use the company name as a brand name. 
B)  Modify the brand name in each market. 
C)  Use the same brand name worldwide. 
D)  Use different brand names in different markets. 
E)  All of the above. 
A)  Use the company name as a brand name. 
B)  Modify the brand name in each market. 
C)  Use the same brand name worldwide. 
D)  Use different brand names in different markets. 
E)  All of the above.

Question 7

When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?

Accepted Answer

A)  Transparency 
B)  Transculture 
C)  Translation 
D)  Transliteration 
E)  All of the above 
A)  Transparency 
B)  Transculture 
C)  Translation 
D)  Transliteration 
E)  All of the above

Question 8

Demand for industrial products is derived from consumer demand for a particular product.

Accepted Answer

A) True 
 B)False

Question 9

A product that is designed to meet the needs of market segments that are the same throughout the world is classified as a ________ product.

Accepted Answer

A)  local 
B)  multinational 
C)  transnational 
D)  global 
E)  international 
A)  local 
B)  multinational 
C)  transnational 
D)  global 
E)  international

Question 10

Designing ________ products is very much a concern of ________ companies.

Accepted Answer

A)  global; international 
B)  global; transnational 
C)  technological; global 
D)  industrial; transnational 
E)  international; global 
A)  global; international 
B)  global; transnational 
C)  technological; global 
D)  industrial; transnational 
E)  international; global

Question 11

Multinational products are products that have potential to be extended from the domestic market to a number of international markets.

Accepted Answer

A) True 
 B)False

Question 12

When business firms take their products overseas, they are often required to reassess how the business is defined. Generally, firms can be defined in terms of:

Accepted Answer

A)  the segments of the market they occupy. 
B)  the benefits they provide to the customer. 
C)  the stage in the life cycle of the product they sell. 
D)  all of the above. 
E)  options A and B only. 
A)  the segments of the market they occupy. 
B)  the benefits they provide to the customer. 
C)  the stage in the life cycle of the product they sell. 
D)  all of the above. 
E)  options A and B only.

Question 13

As an alternative to designing a new product for an overseas market from scratch, it may be possible to take existing technology and apply it to the needs of the overseas market.

Accepted Answer

A) True 
 B)False

Question 14

In the buying of business products, the buying decision will often be influenced by the type of purchase being made. The three possible purchase types are:

Accepted Answer

A)  domestic, international and global. 
B)  extensive, limited and routine. 
C)  standardised, modified and global. 
D)  initiator, influencer and gatekeeper. 
E)  none of the above. 
A)  domestic, international and global. 
B)  extensive, limited and routine. 
C)  standardised, modified and global. 
D)  initiator, influencer and gatekeeper. 
E)  none of the above.

Question 15

Gatekeepers are the individuals within a buying group that negotiate the terms of the sales.

Accepted Answer

A) True 
 B)False

Question 16

Performance standards, climate and warranty issues all need to be considered when developing a product for the international market.

Accepted Answer

A) True 
 B)False

Question 17

Identify the key elements of a firm's value chain, and explain why a strong value chain might be important to an international trading firm.

Accepted Answer

Production is a value-creating activity

Question 18

A product that is offered to different international markets but which is adapted to suit the specific needs of each individual market is classified as a ________ product.

Accepted Answer

A)  multinational 
B)  local 
C)  global 
D)  international 
E)  transnational 
A)  multinational 
B)  local 
C)  global 
D)  international 
E)  transnational

Question 19

Which of the following statements is true?

Accepted Answer

A)  Customers around the world have different needs and will perceive products as satisfying these needs to differing degrees. 
B)  Modifications to products may be driven by competitive or cultural reasons. 
C)  Modifications to products may be driven by external factors such as the legal and political climate. 
D)  Products may need to be modified at the core, basic, expected, augmented or potential product level for sale in international markets. 
E)  All of the above. 
A)  Customers around the world have different needs and will perceive products as satisfying these needs to differing degrees. 
B)  Modifications to products may be driven by competitive or cultural reasons. 
C)  Modifications to products may be driven by external factors such as the legal and political climate. 
D)  Products may need to be modified at the core, basic, expected, augmented or potential product level for sale in international markets. 
E)  All of the above.

Question 20

The significance attributed to branding is most important in:

Accepted Answer

A)  markets in advanced economies. 
B)  markets emerging from a subsistence level. 
C)  market changing from a command to market economy. 
D)  options B and C. 
E)  options A and C only. 
A)  markets in advanced economies. 
B)  markets emerging from a subsistence level. 
C)  market changing from a command to market economy. 
D)  options B and C. 
E)  options A and C only.

Performance standards in the use of high-technology products will sometimes differ from country to country because:

In decision making or influencing related to the purchasing of industrial products, those who agree to the purchase and negotiate the terms of trade are the:

Modification of a product may be necessary in order to cater for different product usage patterns in an overseas market. Usage patterns can be a reflection of:

With transaction-related products, the information search is conducted physically, but actual consumption of the product or service is online.

Discuss the functions packaging fulfills and issues each presents for international marketers.

Firms operating in a number of markets can choose which of the following brand name strategies?

When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?

Demand for industrial products is derived from consumer demand for a particular product.

A product that is designed to meet the needs of market segments that are the same throughout the world is classified as a ________ product.

Designing products is very much a concern of companies.

Multinational products are products that have potential to be extended from the domestic market to a number of international markets.

When business firms take their products overseas, they are often required to reassess how the business is defined. Generally, firms can be defined in terms of:

As an alternative to designing a new product for an overseas market from scratch, it may be possible to take existing technology and apply it to the needs of the overseas market.

In the buying of business products, the buying decision will often be influenced by the type of purchase being made. The three possible purchase types are:

Gatekeepers are the individuals within a buying group that negotiate the terms of the sales.

Performance standards, climate and warranty issues all need to be considered when developing a product for the international market.

Identify the key elements of a firm's value chain, and explain why a strong value chain might be important to an international trading firm.

A product that is offered to different international markets but which is adapted to suit the specific needs of each individual market is classified as a ________ product.

Which of the following statements is true?

The significance attributed to branding is most important in:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 13: Modifying Products for International Markets

Performance standards in the use of high-technology products will sometimes differ from country to country because:

In decision making or influencing related to the purchasing of industrial products, those who agree to the purchase and negotiate the terms of trade are the:

Modification of a product may be necessary in order to cater for different product usage patterns in an overseas market. Usage patterns can be a reflection of:

With transaction-related products, the information search is conducted physically, but actual consumption of the product or service is online.

Discuss the functions packaging fulfills and issues each presents for international marketers.

Firms operating in a number of markets can choose which of the following brand name strategies?

When entering the overseas market with a particular product it is necessary, at times, to change the brand name. Which of the following is a reason a company may decide on this change?

Demand for industrial products is derived from consumer demand for a particular product.

A product that is designed to meet the needs of market segments that are the same throughout the world is classified as a ________ product.

Designing ________ products is very much a concern of ________ companies.

Multinational products are products that have potential to be extended from the domestic market to a number of international markets.

When business firms take their products overseas, they are often required to reassess how the business is defined. Generally, firms can be defined in terms of:

As an alternative to designing a new product for an overseas market from scratch, it may be possible to take existing technology and apply it to the needs of the overseas market.

In the buying of business products, the buying decision will often be influenced by the type of purchase being made. The three possible purchase types are:

Gatekeepers are the individuals within a buying group that negotiate the terms of the sales.

Performance standards, climate and warranty issues all need to be considered when developing a product for the international market.

Identify the key elements of a firm's value chain, and explain why a strong value chain might be important to an international trading firm.

A product that is offered to different international markets but which is adapted to suit the specific needs of each individual market is classified as a ________ product.

Which of the following statements is true?

The significance attributed to branding is most important in:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Designing products is very much a concern of companies.