Exam 7: Research in International Markets

When going overseas, a marketing firm is exposed to a different environment in which many of the assumptions that guided the decision making in the home market will not be applicable.

Export marketing assistance is one of the government assistance programs designed to increase export opportunities.

Internet users are a representative sample of the population at large.

Discuss how an international marketer might determine the appropriate balance between primary and secondary research in an international market.

Data collection equivalence is concerned with whether or not the researcher and the subjects of the research view the particular concept in the same way.

Culture has a significant influence on conducting primary research, as different cultures have different beliefs as to the appropriateness of giving specific information.

A business firm will experience additional difficulties when it takes its product overseas. What are some of the factors that can make market research in a foreign country more complex than research in the domestic market?

Specific areas of concern when undertaking international marketing research online include:

International market research is usually cheaper to conduct due to lower average labour costs in international markets.

When selecting a market research firm to collect primary data in an overseas market, marketers should base their choice on three criteria, which are:

A test market should be ________ of the larger market.

There are three options when selecting a market research agency for international marketing. Outline the options and when each is most appropriate.

Explain the ways that primary research in an economically developed nation might differ from research in a developing nation. Identify two specific countries, and use particular products to illustrate your answer.

Which of the following is a characteristic of qualitative research methods?

Interviews, focus groups, observation and Delphi studies are all examples of a(n) ________ research technique.

Different languages are written in different ways and can convey meaning through sentences or ideographs. Equivalence problems that can arise due to these differences are referred to as ________ equivalence.

Differences in perspective influence both definitional equivalence and temporal equivalence.

Lexical equivalence and idiomatic evidence are basically the same concept and are interesting but not essential to the international marketing process.

Because cultural bias can introduce a level of selective perception, the interpretation of data gathered for an international market usually involves a high degree of cultural sensitivity. Any cultural bias can best be minimised by using:

When firms open in international markets, the competition is likely to be from