Question 1

In 2014, Australia's leading export was:

Accepted Answer

A)  beef. 
B)  iron ore. 
C)  natural gas. 
D)  coal. 
E)  wheat. 
A)  beef. 
B)  iron ore. 
C)  natural gas. 
D)  coal. 
E)  wheat.

Question 2

Historically, the main source of Australia's exports has been the primary sector, but over the next decade, services are expected to produce the greatest level of growth.

Accepted Answer

A) True 
 B)False

Question 3

Since World War II, international trading has become more complex and:

Accepted Answer

A)  interdependencies between firms in different countries are much greater. 
B)  an export approach is preferred to a holistic focus. 
C)  organisations are moving from foreign direct exporting to indirect exporting. 
D)  options A and C. 
E)  option A only. 
A)  interdependencies between firms in different countries are much greater. 
B)  an export approach is preferred to a holistic focus. 
C)  organisations are moving from foreign direct exporting to indirect exporting. 
D)  options A and C. 
E)  option A only.

Question 4

A restraining force on international marketing is that of real or perceived risk. Cavusgil categorises these as:

Accepted Answer

A)  commercial risks. 
B)  financial risks. 
C)  cross-cultural risks. 
D)  country risks. 
E)  all of the above. 
A)  commercial risks. 
B)  financial risks. 
C)  cross-cultural risks. 
D)  country risks. 
E)  all of the above.

Question 5

Which of the following is a driving force in international marketing?

Accepted Answer

A)  Cross-cultural differences 
B)  Ethnocentric attitudes 
C)  Commercial risks 
D)  Cost 
E)  All of the above 
A)  Cross-cultural differences 
B)  Ethnocentric attitudes 
C)  Commercial risks 
D)  Cost 
E)  All of the above

Question 6

A holistic approach to international business requires the marketer to:

Accepted Answer

A)  satisfy the needs of both the individual consumer and the wider society. 
B)  adopt a strategy that concentrates the firm's efforts in one market at a time. 
C)  market the product in those countries where there are fewer trade barriers. 
D)  develop several international markets simultaneously. 
E)  none of the above options is correct. 
A)  satisfy the needs of both the individual consumer and the wider society. 
B)  adopt a strategy that concentrates the firm's efforts in one market at a time. 
C)  market the product in those countries where there are fewer trade barriers. 
D)  develop several international markets simultaneously. 
E)  none of the above options is correct.

Question 7

International marketing is the process of planning and carrying out trading transactions across national boundaries. Which one of the following is NOT a valid form of international marketing?

Accepted Answer

A)  An overseas joint venture 
B)  Exporting 
C)  A wholly owned overseas acquisition 
D)  Licensing 
E)  Each of the above is a valid form of international marketing. 
A)  An overseas joint venture 
B)  Exporting 
C)  A wholly owned overseas acquisition 
D)  Licensing 
E)  Each of the above is a valid form of international marketing.

Question 8

Companies that produce for the world market are most commonly referred to as ________ companies.

Accepted Answer

A)  multi-domestic . 
B)  global 
C)  transnational 
D)  local 
E)  international marketing specialist 
A)  multi-domestic . 
B)  global 
C)  transnational 
D)  local 
E)  international marketing specialist

Question 9

Explain the model of the wheel of international marketing and use an example to demonstrate its use in practice.

Accepted Answer

The wheel of international marketing lin

Question 10

Exporting a product to an overseas market cannot extend the life of a product in the decline stage of the product life cycle.

Accepted Answer

A) True 
 B)False

Question 11

The driving forces that can encourage business firms to undertake international marketing include:

Accepted Answer

A)  market needs, legal differences and communications. 
B)  export commitment, technology and communications. 
C)  market needs, economies of scale and technology. 
D)  product enhancement, costs and economies of scale. 
E)  communications, legal differences and economies of scale. 
A)  market needs, legal differences and communications. 
B)  export commitment, technology and communications. 
C)  market needs, economies of scale and technology. 
D)  product enhancement, costs and economies of scale. 
E)  communications, legal differences and economies of scale.

Question 12

The product trade cycle is:

Accepted Answer

A)  a major component of the overseas external environment. 
B)  the sequence of activities necessary to undertake international marketing. 
C)  a key element of holistic marketing. 
D)  a concept that incorporates the life cycle of markets. 
E)  none of the above. 
A)  a major component of the overseas external environment. 
B)  the sequence of activities necessary to undertake international marketing. 
C)  a key element of holistic marketing. 
D)  a concept that incorporates the life cycle of markets. 
E)  none of the above.

Question 13

How has the development of the internet changed the way a firm approaches international marketing? What strengths does the internet bring to an international marketer?

Accepted Answer

Adoption of the internet has been faster

Question 14

Advances in communications technology have revolutionised international marketing activities.

Accepted Answer

A) True 
 B)False

Question 15

The product trade cycle, which is an extension of the product life cycle, relates to:

Accepted Answer

A)  the emergence of the global village. 
B)  the WTO agreement that enables nations to trade goods and services. 
C)  the shift of product manufacture to lower-cost sources of production. 
D)  the increasing use of the internet for trading purposes. 
E)  none of the above. 
A)  the emergence of the global village. 
B)  the WTO agreement that enables nations to trade goods and services. 
C)  the shift of product manufacture to lower-cost sources of production. 
D)  the increasing use of the internet for trading purposes. 
E)  none of the above.

Question 16

Holistic marketing involves:

Accepted Answer

A)  relationship marketing. 
B)  pressure groups. 
C)  social responsibility marketing. 
D)  all of the above. 
E)  options A and C only. 
A)  relationship marketing. 
B)  pressure groups. 
C)  social responsibility marketing. 
D)  all of the above. 
E)  options A and C only.

Question 17

In the trickle down/waterfall pattern international, trade cycle moves in order through:

Accepted Answer

A)  advanced, developing and less-developed countries. 
B)  less-developed, developing and advanced countries. 
C)  developing, less-developed and advanced countries. 
D)  developing, advanced and less-developed countries. 
E)  less-developed, advanced and developing countries. 
A)  advanced, developing and less-developed countries. 
B)  less-developed, developing and advanced countries. 
C)  developing, less-developed and advanced countries. 
D)  developing, advanced and less-developed countries. 
E)  less-developed, advanced and developing countries.

Question 18

Market needs and the creation of government policies that facilitate international involvement are two of the driving forces behind international marketing.

Accepted Answer

A) True 
 B)False

Question 19

An ethnocentric orientation towards foreign markets reflects the approach that the home country is superior and that its approach should be applied to other countries.

Accepted Answer

A) True 
 B)False

Question 20

In 2014, which of the following nations was Australia's top two-way trading partner?

Accepted Answer

A)  Thailand 
B)  Republic of Korea 
C)  India 
D)  New Zealand 
E)  China 
A)  Thailand 
B)  Republic of Korea 
C)  India 
D)  New Zealand 
E)  China

In 2014, Australia's leading export was:

Historically, the main source of Australia's exports has been the primary sector, but over the next decade, services are expected to produce the greatest level of growth.

Since World War II, international trading has become more complex and:

A restraining force on international marketing is that of real or perceived risk. Cavusgil categorises these as:

Which of the following is a driving force in international marketing?

A holistic approach to international business requires the marketer to:

International marketing is the process of planning and carrying out trading transactions across national boundaries. Which one of the following is NOT a valid form of international marketing?

Companies that produce for the world market are most commonly referred to as ________ companies.

Explain the model of the wheel of international marketing and use an example to demonstrate its use in practice.

Exporting a product to an overseas market cannot extend the life of a product in the decline stage of the product life cycle.

The driving forces that can encourage business firms to undertake international marketing include:

The product trade cycle is:

How has the development of the internet changed the way a firm approaches international marketing? What strengths does the internet bring to an international marketer?

Advances in communications technology have revolutionised international marketing activities.

The product trade cycle, which is an extension of the product life cycle, relates to:

Holistic marketing involves:

In the trickle down/waterfall pattern international, trade cycle moves in order through:

Market needs and the creation of government policies that facilitate international involvement are two of the driving forces behind international marketing.

An ethnocentric orientation towards foreign markets reflects the approach that the home country is superior and that its approach should be applied to other countries.

In 2014, which of the following nations was Australia's top two-way trading partner?

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 1: Rationale for International Marketing

In 2014, Australia's leading export was:

Historically, the main source of Australia's exports has been the primary sector, but over the next decade, services are expected to produce the greatest level of growth.

Since World War II, international trading has become more complex and:

A restraining force on international marketing is that of real or perceived risk. Cavusgil categorises these as:

Which of the following is a driving force in international marketing?

A holistic approach to international business requires the marketer to:

International marketing is the process of planning and carrying out trading transactions across national boundaries. Which one of the following is NOT a valid form of international marketing?

Companies that produce for the world market are most commonly referred to as ________ companies.

Explain the model of the wheel of international marketing and use an example to demonstrate its use in practice.

Exporting a product to an overseas market cannot extend the life of a product in the decline stage of the product life cycle.

The driving forces that can encourage business firms to undertake international marketing include:

The product trade cycle is:

How has the development of the internet changed the way a firm approaches international marketing? What strengths does the internet bring to an international marketer?

Advances in communications technology have revolutionised international marketing activities.

The product trade cycle, which is an extension of the product life cycle, relates to:

Holistic marketing involves:

In the trickle down/waterfall pattern international, trade cycle moves in order through:

Market needs and the creation of government policies that facilitate international involvement are two of the driving forces behind international marketing.

An ethnocentric orientation towards foreign markets reflects the approach that the home country is superior and that its approach should be applied to other countries.

In 2014, which of the following nations was Australia's top two-way trading partner?

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters