Question 1

Asia has the largest percentage of the world's multinational enterprises (MNEs).

Accepted Answer

A) True 
 B)False

Question 2

Most governments attempt to control the flow of trade into their country by regulating the trading conditions. This government regulation can be motivated by:

Accepted Answer

A)  domestic-industry issues, including protection for local producers. 
B)  national sovereignty, including protecting national values. 
C)  local relevance, including changing designs to meet local needs. 
D)  all of the above. 
E)  options A and B only. 
A)  domestic-industry issues, including protection for local producers. 
B)  national sovereignty, including protecting national values. 
C)  local relevance, including changing designs to meet local needs. 
D)  all of the above. 
E)  options A and B only.

Question 3

Which of the following is NOT a strength of the internet in terms of a marketing channel?

Accepted Answer

A)  Does not overload businesses and consumers with information 
B)  Allows unprecedented one-to-one communications 
C)  Leads to cost-effective operations for marketers 
D)  Is an inexhaustible resource 
E)  Offers unique ways to present information 
A)  Does not overload businesses and consumers with information 
B)  Allows unprecedented one-to-one communications 
C)  Leads to cost-effective operations for marketers 
D)  Is an inexhaustible resource 
E)  Offers unique ways to present information

Question 4

Explain how changes in the world trading environment, communication and transport and technology have facilitated international marketing.

Accepted Answer

Prior to World War II, many nations had

Question 5

The component parts of the wheel of international marketing are the:

Accepted Answer

A)  rim, the hub and the centre. 
B)  hub, the spokes and the inner. 
C)  hub, the spokes and the rim. 
D)  hub, the spokes and the edge. 
E)  rim, the edge and the spokes. 
A)  rim, the hub and the centre. 
B)  hub, the spokes and the inner. 
C)  hub, the spokes and the rim. 
D)  hub, the spokes and the edge. 
E)  rim, the edge and the spokes.

Question 6

Discuss the various factors that might encourage a successful domestic firm to accept the risk inherent in going international and choose to sell its product in an overseas market.

Accepted Answer

International marketers balance the driv

Question 7

When entering international markets, firms can take different approaches based on varying levels of commitment. Discuss the various approaches and when each approach may be appropriate.

Accepted Answer

With a domestic to transnational approac

Question 8

Which of the following is part of the universal stakeholder model?

Accepted Answer

A)  Customer satisfaction 
B)  Employee satisfaction 
C)  Financial performance 
D)  Employee orientation 
E)  All of the above 
A)  Customer satisfaction 
B)  Employee satisfaction 
C)  Financial performance 
D)  Employee orientation 
E)  All of the above

Question 9

Economies of scale, gained by supplying more than just the domestic market, can drive down the costs of R&D, engineering and manufacturing.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is an example of a proactive internal marketing approach?

Accepted Answer

A)  Utilising excess capacity 
B)  Reducing the advantage of seasonality 
C)  Diversifying risk 
D)  Unsolicited orders 
E)  Opportunities in foreign markets 
A)  Utilising excess capacity 
B)  Reducing the advantage of seasonality 
C)  Diversifying risk 
D)  Unsolicited orders 
E)  Opportunities in foreign markets

Question 11

In general, international trade in services has been in decline, while trade in primary industries has risen.

Accepted Answer

A) True 
 B)False

Question 12

In 2014 which country/bloc was the source of the largest number of major multinational enterprises?

Accepted Answer

A)  European Union 
B)  USA 
C)  China 
D)  Singapore 
E)  Japan 
A)  European Union 
B)  USA 
C)  China 
D)  Singapore 
E)  Japan

Question 13

The hub of the wheel of international marketing consists of environmental factors that need to be taken into account when developing the firm's international marketing mix.

Accepted Answer

A) True 
 B)False

Question 14

The theory of comparative advantage is based on the idea that a country should focus on what it does best rather than trying to produce everything.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following can be identified directly with international marketing?

Accepted Answer

A)  Firms undertaking business transactions across national boundaries 
B)  Greater buyer awareness of and demand for new product innovations 
C)  The need for firms to adjust to macroenvironmental differences 
D)  All of the above 
E)  Options A and B only 
A)  Firms undertaking business transactions across national boundaries 
B)  Greater buyer awareness of and demand for new product innovations 
C)  The need for firms to adjust to macroenvironmental differences 
D)  All of the above 
E)  Options A and B only

Question 16

When a firm adopts an internalisation approach to international trade, it is attempting to gain advantage by:

Accepted Answer

A)  making use of joint venture partners in the overseas market. 
B)  replicating its domestic operation in the overseas market. 
C)  buying only from its domestic suppliers. 
D)  employing an export merchant in the home country. 
E)  making use of agents in the overseas market. 
A)  making use of joint venture partners in the overseas market. 
B)  replicating its domestic operation in the overseas market. 
C)  buying only from its domestic suppliers. 
D)  employing an export merchant in the home country. 
E)  making use of agents in the overseas market.

Question 17

The adoption of the internet has been fastest in countries that:

Accepted Answer

A)  have English as the first or second spoken language and the organisation has a physical presence in the country. 
B)  have a high GDP and English is widely spoken. 
C)  are most closely aligned with the USA and there are a number of SMEs. 
D)  have a large number of intermediaries. 
E)  have few SMEs and English is widely spoken. 
A)  have English as the first or second spoken language and the organisation has a physical presence in the country. 
B)  have a high GDP and English is widely spoken. 
C)  are most closely aligned with the USA and there are a number of SMEs. 
D)  have a large number of intermediaries. 
E)  have few SMEs and English is widely spoken.

Question 18

In 2014, which country was a major supplier of Australian imports?

Accepted Answer

A)  Singapore 
B)  United States 
C)  Japan 
D)  China 
E)  All of the above 
A)  Singapore 
B)  United States 
C)  Japan 
D)  China 
E)  All of the above

Question 19

Exports in agricultural products, minerals and energy products are no longer the mainstay of Australia's export activity.

Accepted Answer

A) True 
 B)False

Question 20

With the advent of the internet, firms do not have to internationalise by moving from elementary modes of international behaviour to more advanced modes of international behaviour to the same extent.

Accepted Answer

A) True 
 B)False

Asia has the largest percentage of the world's multinational enterprises (MNEs).

Most governments attempt to control the flow of trade into their country by regulating the trading conditions. This government regulation can be motivated by:

Which of the following is NOT a strength of the internet in terms of a marketing channel?

Explain how changes in the world trading environment, communication and transport and technology have facilitated international marketing.

The component parts of the wheel of international marketing are the:

Discuss the various factors that might encourage a successful domestic firm to accept the risk inherent in going international and choose to sell its product in an overseas market.

When entering international markets, firms can take different approaches based on varying levels of commitment. Discuss the various approaches and when each approach may be appropriate.

Which of the following is part of the universal stakeholder model?

Economies of scale, gained by supplying more than just the domestic market, can drive down the costs of R&D, engineering and manufacturing.

Which of the following is an example of a proactive internal marketing approach?

In general, international trade in services has been in decline, while trade in primary industries has risen.

In 2014 which country/bloc was the source of the largest number of major multinational enterprises?

The hub of the wheel of international marketing consists of environmental factors that need to be taken into account when developing the firm's international marketing mix.

The theory of comparative advantage is based on the idea that a country should focus on what it does best rather than trying to produce everything.

Which of the following can be identified directly with international marketing?

When a firm adopts an internalisation approach to international trade, it is attempting to gain advantage by:

The adoption of the internet has been fastest in countries that:

In 2014, which country was a major supplier of Australian imports?

Exports in agricultural products, minerals and energy products are no longer the mainstay of Australia's export activity.

With the advent of the internet, firms do not have to internationalise by moving from elementary modes of international behaviour to more advanced modes of international behaviour to the same extent.

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 1: Rationale for International Marketing

Asia has the largest percentage of the world's multinational enterprises (MNEs).

Most governments attempt to control the flow of trade into their country by regulating the trading conditions. This government regulation can be motivated by:

Which of the following is NOT a strength of the internet in terms of a marketing channel?

Explain how changes in the world trading environment, communication and transport and technology have facilitated international marketing.

The component parts of the wheel of international marketing are the:

Discuss the various factors that might encourage a successful domestic firm to accept the risk inherent in going international and choose to sell its product in an overseas market.

When entering international markets, firms can take different approaches based on varying levels of commitment. Discuss the various approaches and when each approach may be appropriate.

Which of the following is part of the universal stakeholder model?

Economies of scale, gained by supplying more than just the domestic market, can drive down the costs of R&D, engineering and manufacturing.

Which of the following is an example of a proactive internal marketing approach?

In general, international trade in services has been in decline, while trade in primary industries has risen.

In 2014 which country/bloc was the source of the largest number of major multinational enterprises?

The hub of the wheel of international marketing consists of environmental factors that need to be taken into account when developing the firm's international marketing mix.

The theory of comparative advantage is based on the idea that a country should focus on what it does best rather than trying to produce everything.

Which of the following can be identified directly with international marketing?

When a firm adopts an internalisation approach to international trade, it is attempting to gain advantage by:

The adoption of the internet has been fastest in countries that:

In 2014, which country was a major supplier of Australian imports?

Exports in agricultural products, minerals and energy products are no longer the mainstay of Australia's export activity.

With the advent of the internet, firms do not have to internationalise by moving from elementary modes of international behaviour to more advanced modes of international behaviour to the same extent.

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters