Question 1

Cultural issues include physical distance, perceptual distance and attitudinal distance between buyer and seller.

Accepted Answer

A) True 
 B)False

Question 2

How has the growth of the internet changed distribution approaches for firms looking to expand internationally? What opportunities and threats do these changes present? Use examples in your discussion.

Accepted Answer

The growth of the internet connects prod

Question 3

Discuss the management implications of selecting and managing a channel intermediary in another country.

Accepted Answer

When firms begin doing business in an ov

Question 4

Market development motives for foreign direct investment include:

Accepted Answer

A) Cost of factors of production 
B) Diversification 
C) Economies of scale 
D) Product differentiation 
E) All of the above 
A) Cost of factors of production 
B) Diversification 
C) Economies of scale 
D) Product differentiation 
E) All of the above

Question 5

In many Asian developing countries most retail takes place through:

Accepted Answer

A) Wholesalers 
B) Small shops 
C) Department stores 
D) Roadside stalls 
E) Options B and D only 
A) Wholesalers 
B) Small shops 
C) Department stores 
D) Roadside stalls 
E) Options B and D only

Question 6

Developing distribution strategies for the international market place often involves dependence on intermediaries.

Accepted Answer

A) True 
 B)False

Question 7

Using the comparison of major international transportation modes, evaluate its use for determining transportation of high-price goods.

Accepted Answer

Transportation must be considered as dif

Question 8

Why is the Daiso concept popular in Japan?

Accepted Answer

A)  The company offers shoppers a very traditional shopping experiences. 
B)  The company concept includes charging a uniform price for all items in the store. 
C)  The company focuses on high prestige pricing. 
D)  The company offers unique products that are not used daily. 
E)  The company only focuses on the Japanese consumer. 
A)  The company offers shoppers a very traditional shopping experiences. 
B)  The company concept includes charging a uniform price for all items in the store. 
C)  The company focuses on high prestige pricing. 
D)  The company offers unique products that are not used daily. 
E)  The company only focuses on the Japanese consumer.

Question 9

In general, the more economically developed a country is the longer the distribution channel is.

Accepted Answer

A) True 
 B)False

Question 10

Licensing is more applicable to services products than it is to physical goods.

Accepted Answer

A) True 
 B)False

Question 11

In 'direct' exporting, an overseas export agent working on behalf of a producer sells the goods in the overseas market and will receive:

Accepted Answer

A) A commission on the sale, after taking ownership of the goods 
B) A commission on the sale, without taking ownership of the goods 
C) A monthly or annual retainer, and take ownership of the goods 
D) A monthly or annual retainer, without taking ownership of the goods 
E) Receive a wage or salary as a direct employee of the producer 
A) A commission on the sale, after taking ownership of the goods 
B) A commission on the sale, without taking ownership of the goods 
C) A monthly or annual retainer, and take ownership of the goods 
D) A monthly or annual retainer, without taking ownership of the goods 
E) Receive a wage or salary as a direct employee of the producer

Question 12

In product distribution, 'program' standardisation refers to the development of a uniform marketing mix for all international markets.

Accepted Answer

A) True 
 B)False

Question 13

Costs most likely to be affected by differences between brick-and-mortar businesses and e-business companies are:

Accepted Answer

A) Order handling costs 
B) Inventory costs 
C) Promotion costs 
D) All of the above 
E) Options A and B only 
A) Order handling costs 
B) Inventory costs 
C) Promotion costs 
D) All of the above 
E) Options A and B only

Question 14

To create a positive operating environment and get the best out of an agent it is necessary to:

Accepted Answer

A) Keep communication up to date 
B) Ensure that the agent is given company bulletins and other information 
C) Respond promptly to queries 
D) Have regular visits to the agent 
E) All of the above 
A) Keep communication up to date 
B) Ensure that the agent is given company bulletins and other information 
C) Respond promptly to queries 
D) Have regular visits to the agent 
E) All of the above

Question 15

An indicator of commitment is the manner in which it is intended to cover the selected international market.

Accepted Answer

A) True 
 B)False

Question 16

The level of customer service provided to customers in overseas markets tends to be lower than in the domestic market.

Accepted Answer

A) True 
 B)False

Question 17

Because the allocation of distribution costs will vary according to the relative power of the supplier and the intermediary, the greater the power of the intermediary:

Accepted Answer

A) The greater the likelihood that costs such as promotion and inventory carrying will be met by the exporter 
B) The greater the likelihood that costs such as promotion and inventory carrying will be met by the intermediary 
C) The less likelihood that costs such as promotion and inventory carrying will be met by the exporter 
D) None of the above 
E) Options A and C only 
A) The greater the likelihood that costs such as promotion and inventory carrying will be met by the exporter 
B) The greater the likelihood that costs such as promotion and inventory carrying will be met by the intermediary 
C) The less likelihood that costs such as promotion and inventory carrying will be met by the exporter 
D) None of the above 
E) Options A and C only

Question 18

The most promising products for trading internationally via the internet are those:

Accepted Answer

A) Where existing intermediaries do not perform the traditional wholesaler functions due to the high cost of servicing small, diverse and geographically dispersed players 
B) That have many buyers and sellers operating internationally 
C) That can be placed on auction sites to attract the highest bidder 
D) Where existing retailers are not taking advantage of the opportunities that the internet provides 
E) All of the above 
A) Where existing intermediaries do not perform the traditional wholesaler functions due to the high cost of servicing small, diverse and geographically dispersed players 
B) That have many buyers and sellers operating internationally 
C) That can be placed on auction sites to attract the highest bidder 
D) Where existing retailers are not taking advantage of the opportunities that the internet provides 
E) All of the above

Question 19

When operating in international markets the selection of an agent is of prime importance. Of the following sources which would be suitable to gain information regarding agents:

Accepted Answer

A) Industry journals 
B) Chambers of manufacturers 
C) Chambers of commerce 
D) All of the above 
E) Options A and C only 
A) Industry journals 
B) Chambers of manufacturers 
C) Chambers of commerce 
D) All of the above 
E) Options A and C only

Question 20

Explain the meaning of a 'grey market', and describe how such a market can be created. What steps might a firm take to reduce the opportunity for the creation of a grey market?

Accepted Answer

A grey market is unauthorised distributi

Cultural issues include physical distance, perceptual distance and attitudinal distance between buyer and seller.

How has the growth of the internet changed distribution approaches for firms looking to expand internationally? What opportunities and threats do these changes present? Use examples in your discussion.

Discuss the management implications of selecting and managing a channel intermediary in another country.

Market development motives for foreign direct investment include:

In many Asian developing countries most retail takes place through:

Developing distribution strategies for the international market place often involves dependence on intermediaries.

Using the comparison of major international transportation modes, evaluate its use for determining transportation of high-price goods.

Why is the Daiso concept popular in Japan?

In general, the more economically developed a country is the longer the distribution channel is.

Licensing is more applicable to services products than it is to physical goods.

In 'direct' exporting, an overseas export agent working on behalf of a producer sells the goods in the overseas market and will receive:

In product distribution, 'program' standardisation refers to the development of a uniform marketing mix for all international markets.

Costs most likely to be affected by differences between brick-and-mortar businesses and e-business companies are:

To create a positive operating environment and get the best out of an agent it is necessary to:

An indicator of commitment is the manner in which it is intended to cover the selected international market.

The level of customer service provided to customers in overseas markets tends to be lower than in the domestic market.

Because the allocation of distribution costs will vary according to the relative power of the supplier and the intermediary, the greater the power of the intermediary:

The most promising products for trading internationally via the internet are those:

When operating in international markets the selection of an agent is of prime importance. Of the following sources which would be suitable to gain information regarding agents:

Explain the meaning of a 'grey market', and describe how such a market can be created. What steps might a firm take to reduce the opportunity for the creation of a grey market?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 16: Effective International Distribution

Cultural issues include physical distance, perceptual distance and attitudinal distance between buyer and seller.

How has the growth of the internet changed distribution approaches for firms looking to expand internationally? What opportunities and threats do these changes present? Use examples in your discussion.

Discuss the management implications of selecting and managing a channel intermediary in another country.

Market development motives for foreign direct investment include:

In many Asian developing countries most retail takes place through:

Developing distribution strategies for the international market place often involves dependence on intermediaries.

Using the comparison of major international transportation modes, evaluate its use for determining transportation of high-price goods.

Why is the Daiso concept popular in Japan?

In general, the more economically developed a country is the longer the distribution channel is.

Licensing is more applicable to services products than it is to physical goods.

In 'direct' exporting, an overseas export agent working on behalf of a producer sells the goods in the overseas market and will receive:

In product distribution, 'program' standardisation refers to the development of a uniform marketing mix for all international markets.

Costs most likely to be affected by differences between brick-and-mortar businesses and e-business companies are:

To create a positive operating environment and get the best out of an agent it is necessary to:

An indicator of commitment is the manner in which it is intended to cover the selected international market.

The level of customer service provided to customers in overseas markets tends to be lower than in the domestic market.

Because the allocation of distribution costs will vary according to the relative power of the supplier and the intermediary, the greater the power of the intermediary:

The most promising products for trading internationally via the internet are those:

When operating in international markets the selection of an agent is of prime importance. Of the following sources which would be suitable to gain information regarding agents:

Explain the meaning of a 'grey market', and describe how such a market can be created. What steps might a firm take to reduce the opportunity for the creation of a grey market?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters