Exam 18: International Marketing in the Decade Ahead

Which of the following statements about products in the BOP market is FALSE?

The basic concern for consumers in BOP marketplaces is to:

In Africa, the use of road shows as a promotional tool has become widespread as a vehicle for firms to reach out to BOP markets.

The influence of social networks as a means of interaction between the consumers and firms is very important in emerging markets.

What the characteristics of the BOP market?

Western management theories should override indigenous cultural considerations when undertaking international marketing.

In emerging markets, individual consumer behaviour is influenced by lack of participation in social networks so that consumers conform to the group norms.

At least 15-25 % of the population in Russia is now considered to be middle class.

Price is the most important consideration for consumers in BOP markets.

________ is considered to be the most challenging task for managers at the BOP, particularly those working for MNEs.

Consumers in BOP markets prefer to shop in smaller stores with more limited selections.

Laws governing intellectual property protection are lacking and unenforced in developing countries.

Some of the difficulties in obtaining primary data in emerging countries include:

Because BOP consumers' incomes are low, there is not a sustainable amount of spending by these consumers.

What is commonly identified as the main route or mechanism for becoming MOP?

It is never necessary for international marketers to develop relationships with governments at the local level.

Disproportionate income distribution is a common challenge in developed markets.

Historically the focus of international marketing has been on:

The key economic variables that define the MOP and have an impact on MOP consumers' lives are:

The two main growth segments in emerging markets are the MOP and the SOP.