Question 1

What are the key product decisions a firm needs to make when entering a BOP market?

Accepted Answer

BOP consumers are faced with the challen

Question 2

Children do not have much influence in purchase decisions in BOP markets.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is NOT a common economic constraint in emerging markets?

Accepted Answer

A) Disproportionate income spread 
B) Declines in terms of trade 
C) Inflation and hyper-inflation 
D) Foreign currency shortages 
E) Abundance of bureaucracy and lack of transparency 
A) Disproportionate income spread 
B) Declines in terms of trade 
C) Inflation and hyper-inflation 
D) Foreign currency shortages 
E) Abundance of bureaucracy and lack of transparency

Question 4

The most commonly cited political factor on whether a firm will invest in an international market is:

Accepted Answer

A) Lack of legal protection for consumers 
B) Political instability 
C) Remnants of colonial inequity 
D) Poor governance 
E) Corruption and weak legal systems 
A) Lack of legal protection for consumers 
B) Political instability 
C) Remnants of colonial inequity 
D) Poor governance 
E) Corruption and weak legal systems

Question 5

Discuss the challenges a firm would face when undertaking market research in developing countries.

Accepted Answer

The very nature of the emerging markets

Question 6

Which of the following is a key prerequisite for a fast-moving consumer goods firm to successfully enter an emerging market?

Accepted Answer

A) Rapid urbanisation 
B) Infrastructure such as energy and transportation 
C) Steady relationships with key government officials 
D) Understanding the MOP and BOP 
E) ]A proportionate income distribution in the market 
A) Rapid urbanisation 
B) Infrastructure such as energy and transportation 
C) Steady relationships with key government officials 
D) Understanding the MOP and BOP 
E) ]A proportionate income distribution in the market

Question 7

BOP consumers tend to have a 'just in time' philosophy regarding purchases.

Accepted Answer

A) True 
 B)False

Question 8

Outline the promotional approach a FMCG firm could take in Zimbabwe. Explain why this approach would be appropriate.

Accepted Answer

Many at the BOP live in 'media dark' zon

Question 9

In what ways may a firm need to adjust its Western management approach when entering emerging markets?

Accepted Answer

Leaders in emerging markets have a prefe

Question 10

Some of the benefits of globalisation include:

Accepted Answer

A) It enables countries to focus on what they do best 
B) It creates cheaper goods by outsourcing/offshoring elements of production and other parts of the value chain to lower cost countries 
C) It is championed by developed countries who stand to benefit most from it 
D) All of the above 
E) Options A and B only 
A) It enables countries to focus on what they do best 
B) It creates cheaper goods by outsourcing/offshoring elements of production and other parts of the value chain to lower cost countries 
C) It is championed by developed countries who stand to benefit most from it 
D) All of the above 
E) Options A and B only

Question 11

Traditionally, the basis for international market segmentation has been cultural groupings.

Accepted Answer

A) True 
 B)False

Question 12

Discuss the benefits and shortcomings of globalisation. How does it differ for developed countries compared with emerging countries?

Accepted Answer

Globalisation has heavily influenced int

Question 13

Rapid urbanisation in developing countries has led to:

Accepted Answer

A)  an increased need for perishable consumer goods. 
B)  lower prices being charged for luxury items. 
C)  increased availability of sources of electricity and fuel. 
D)  a constantly growing demand for accommodation. 
E)  none of the above. 
A)  an increased need for perishable consumer goods. 
B)  lower prices being charged for luxury items. 
C)  increased availability of sources of electricity and fuel. 
D)  a constantly growing demand for accommodation. 
E)  none of the above.

Question 14

How may a firm tailor its marketing mix in emerging markets? Examine each of the 4Ps in your discussion.

Accepted Answer

BOP markets are more likely to experienc

Question 15

Which of the following add cost to the distribution channels in BOP markets?

Accepted Answer

A) Weak distribution infrastructure 
B) Poor transport networks 
C) Lack of telecommunication 
D) Lack of storage facilities 
E) All of the above 
A) Weak distribution infrastructure 
B) Poor transport networks 
C) Lack of telecommunication 
D) Lack of storage facilities 
E) All of the above

Question 16

Which of the following is NOT a characteristic of BOP markets?

Accepted Answer

A) The informal economy employs more people than the formal economy 
B) Women have the strongest direct influence on household purchasing decisions 
C) Infrastructure tends to be unreliable 
D) Urban consumers differ in the needs from rural consumers 
E) Demographics are skewed towards a younger age profile 
A) The informal economy employs more people than the formal economy 
B) Women have the strongest direct influence on household purchasing decisions 
C) Infrastructure tends to be unreliable 
D) Urban consumers differ in the needs from rural consumers 
E) Demographics are skewed towards a younger age profile

Question 17

Concept equivalence is at risk in developing markets because of the:

Accepted Answer

A) Different measurement scales used in developing countries compared with developed countries 
B) Wide cultural and economic disparity between the researcher and the respondent 
C) Greater dependence of the informal economy 
D) Dearth of familiarity with research among subjects in these markets 
E) Attitudes of the respondents to the conduct of research 
A) Different measurement scales used in developing countries compared with developed countries 
B) Wide cultural and economic disparity between the researcher and the respondent 
C) Greater dependence of the informal economy 
D) Dearth of familiarity with research among subjects in these markets 
E) Attitudes of the respondents to the conduct of research

Question 18

Difficulties in obtaining secondary data in emerging countries include:

Accepted Answer

A) The different classifications and definitions used in the available data 
B) The falsifying of statistics by governments in order to attract investments 
C) Unavailability of data such as census reports and industry updates 
D) All of the above 
E) Options A and B only 
A) The different classifications and definitions used in the available data 
B) The falsifying of statistics by governments in order to attract investments 
C) Unavailability of data such as census reports and industry updates 
D) All of the above 
E) Options A and B only

Question 19

In emerging markets, relationships and networks become more critical due to greater levels of uncertainty and shocks in the environment.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following variables is often regarded as the most accurate determination of social class?

Accepted Answer

A) Occupation 
B) Value orientations 
C) Interactions 
D) Personal performance 
E) Possession 
A) Occupation 
B) Value orientations 
C) Interactions 
D) Personal performance 
E) Possession

What are the key product decisions a firm needs to make when entering a BOP market?

Children do not have much influence in purchase decisions in BOP markets.

Which of the following is NOT a common economic constraint in emerging markets?

The most commonly cited political factor on whether a firm will invest in an international market is:

Discuss the challenges a firm would face when undertaking market research in developing countries.

Which of the following is a key prerequisite for a fast-moving consumer goods firm to successfully enter an emerging market?

BOP consumers tend to have a 'just in time' philosophy regarding purchases.

Outline the promotional approach a FMCG firm could take in Zimbabwe. Explain why this approach would be appropriate.

In what ways may a firm need to adjust its Western management approach when entering emerging markets?

Some of the benefits of globalisation include:

Traditionally, the basis for international market segmentation has been cultural groupings.

Discuss the benefits and shortcomings of globalisation. How does it differ for developed countries compared with emerging countries?

Rapid urbanisation in developing countries has led to:

How may a firm tailor its marketing mix in emerging markets? Examine each of the 4Ps in your discussion.

Which of the following add cost to the distribution channels in BOP markets?

Which of the following is NOT a characteristic of BOP markets?

Concept equivalence is at risk in developing markets because of the:

Difficulties in obtaining secondary data in emerging countries include:

In emerging markets, relationships and networks become more critical due to greater levels of uncertainty and shocks in the environment.

Which of the following variables is often regarded as the most accurate determination of social class?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

Filters

Exam 18: International Marketing in the Decade Ahead

What are the key product decisions a firm needs to make when entering a BOP market?

Children do not have much influence in purchase decisions in BOP markets.

Which of the following is NOT a common economic constraint in emerging markets?

The most commonly cited political factor on whether a firm will invest in an international market is:

Discuss the challenges a firm would face when undertaking market research in developing countries.

Which of the following is a key prerequisite for a fast-moving consumer goods firm to successfully enter an emerging market?

BOP consumers tend to have a 'just in time' philosophy regarding purchases.

Outline the promotional approach a FMCG firm could take in Zimbabwe. Explain why this approach would be appropriate.

In what ways may a firm need to adjust its Western management approach when entering emerging markets?

Some of the benefits of globalisation include:

Traditionally, the basis for international market segmentation has been cultural groupings.

Discuss the benefits and shortcomings of globalisation. How does it differ for developed countries compared with emerging countries?

Rapid urbanisation in developing countries has led to:

How may a firm tailor its marketing mix in emerging markets? Examine each of the 4Ps in your discussion.

Which of the following add cost to the distribution channels in BOP markets?

Which of the following is NOT a characteristic of BOP markets?

Concept equivalence is at risk in developing markets because of the:

Difficulties in obtaining secondary data in emerging countries include:

In emerging markets, relationships and networks become more critical due to greater levels of uncertainty and shocks in the environment.

Which of the following variables is often regarded as the most accurate determination of social class?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

Filters