Question 1

Which of the following statements about the implications of globalisation for the marketing mix is true?

Accepted Answer

A) Global firms meet their taxation obligation through transfer pricing 
B) The distribution needs of global firms account for a declining percentage of transport 
C) Promotional messages within a country can be accessed by markets outside of that country 
D) Global companies are restricted in their pricing methods by a variety of local governmental constraints 
E) Country of origin effects are heightened 
A) Global firms meet their taxation obligation through transfer pricing 
B) The distribution needs of global firms account for a declining percentage of transport 
C) Promotional messages within a country can be accessed by markets outside of that country 
D) Global companies are restricted in their pricing methods by a variety of local governmental constraints 
E) Country of origin effects are heightened

Question 2

Which of the following is not one of the forces triggering globalisation?

Accepted Answer

A) Reduction in barriers to trade and investment 
B) Improvements in communication 
C) Global advertising 
D) Integration of world financial markets 
E) Market liberalisation and privatisation 
A) Reduction in barriers to trade and investment 
B) Improvements in communication 
C) Global advertising 
D) Integration of world financial markets 
E) Market liberalisation and privatisation

Question 3

Opportunities for firms generated as a result of globalisation include:

Accepted Answer

A) Achieve improved economies of scale 
B) Access to raw materials 
C) Ability to operate in less-regulated environments 
D) All of the above 
E) Options A and C only 
A) Achieve improved economies of scale 
B) Access to raw materials 
C) Ability to operate in less-regulated environments 
D) All of the above 
E) Options A and C only

Question 4

Transnational companies often supply outmoded plant and equipment when they invest internationally.

Accepted Answer

A) True 
 B)False

Question 5

What are the key micro and macro issues that a firm needs to consider when contemplating a global strategy? Discuss in relation to an Australian aluminium producer.

Accepted Answer

The key micro issue a firm needs to cons

Question 6

Emerging multinationals are more risk-adverse and avoid being first mover.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following statements is false?

Accepted Answer

A) Global marketing implies that customers behave in the same way in different countries 
B) Global marketing implies that world wants are becoming homogenised 
C) Global marketing implies some form of standardisation 
D) Global marketing implies that cultural values are of limited importance 
E) All of the above statements are true 
A) Global marketing implies that customers behave in the same way in different countries 
B) Global marketing implies that world wants are becoming homogenised 
C) Global marketing implies some form of standardisation 
D) Global marketing implies that cultural values are of limited importance 
E) All of the above statements are true

Question 8

Global advertising involves designing world campaigns but adapting to local markets.

Accepted Answer

A) True 
 B)False

Question 9

Global citizens:

Accepted Answer

A) Are sceptical of claims by global companies 
B) Care about how the firm behaves regarding the environment and other issues 
C) Try to avoid buying transnationals products 
D) Don't see anything special about a global brand compared to a local brand 
E) Readily accept the global myth 
A) Are sceptical of claims by global companies 
B) Care about how the firm behaves regarding the environment and other issues 
C) Try to avoid buying transnationals products 
D) Don't see anything special about a global brand compared to a local brand 
E) Readily accept the global myth

Question 10

Which of the following is INCORRECT? A global strategy means that a company competes on the basis of:

Accepted Answer

A) Its entire combination of competencies 
B) Competing on a country to country basis 
C) Integrating its activities and communications 
D) Infrastructure in all its markets 
E) Products in all its markets 
A) Its entire combination of competencies 
B) Competing on a country to country basis 
C) Integrating its activities and communications 
D) Infrastructure in all its markets 
E) Products in all its markets

Question 11

The decision to adopt a global strategy will impact on the structure of the organisation.

Accepted Answer

A) True 
 B)False

Question 12

Globalisation strategy is multidimensional, requiring choices along at least five strategic dimensions. Which of the following is NOT a strategic dimension of globalisation strategy?

Accepted Answer

A) The location of value-adding activities 
B) The use of worldwide brand names 
C) The customisation of the product or service 
D) The use of global competitive strategies 
E) The standardisation of the product or service 
A) The location of value-adding activities 
B) The use of worldwide brand names 
C) The customisation of the product or service 
D) The use of global competitive strategies 
E) The standardisation of the product or service

Question 13

China is currently the world's largest economic entity.

Accepted Answer

A) True 
 B)False

Question 14

What are the key motivating factors that would encourage a successful domestic firm to enter the global market? What are the likely benefits and risks for the firm?

Accepted Answer

Any of several factors might draw a comp

Question 15

How will businesses need to adapt their international strategies to account for the growth of emerging Asian multinationals?

Accepted Answer

There are eight strategies that have bee

Question 16

'Glocalisation' refers to a strategy of thinking global, acting local.

Accepted Answer

A) True 
 B)False

Question 17

How successful has globalism been for the developing nations? Why have most of the benefits so far been achieved by the wealthier countries?

Accepted Answer

Globalisation has been better achieved b

Question 18

Discuss the relationship between globalism and glocalisation.

Accepted Answer

'Glocalisation' derives from the notion

Question 19

Advertising on a global rather than local level is consolidated through:

Accepted Answer

A) Fewer agencies 
B) Global advertising and promotion 
C) Agencies that design world campaigns 
D) All of the above 
E) Options A and C only 
A) Fewer agencies 
B) Global advertising and promotion 
C) Agencies that design world campaigns 
D) All of the above 
E) Options A and C only

Question 20

Globalisation involves taking strategic decisions from a particular country perspective and then modifying them in light of local conditions.

Accepted Answer

A) True 
 B)False

Which of the following statements about the implications of globalisation for the marketing mix is true?

Which of the following is not one of the forces triggering globalisation?

Opportunities for firms generated as a result of globalisation include:

Transnational companies often supply outmoded plant and equipment when they invest internationally.

What are the key micro and macro issues that a firm needs to consider when contemplating a global strategy? Discuss in relation to an Australian aluminium producer.

Emerging multinationals are more risk-adverse and avoid being first mover.

Which of the following statements is false?

Global advertising involves designing world campaigns but adapting to local markets.

Global citizens:

Which of the following is INCORRECT? A global strategy means that a company competes on the basis of:

The decision to adopt a global strategy will impact on the structure of the organisation.

Globalisation strategy is multidimensional, requiring choices along at least five strategic dimensions. Which of the following is NOT a strategic dimension of globalisation strategy?

China is currently the world's largest economic entity.

What are the key motivating factors that would encourage a successful domestic firm to enter the global market? What are the likely benefits and risks for the firm?

How will businesses need to adapt their international strategies to account for the growth of emerging Asian multinationals?

'Glocalisation' refers to a strategy of thinking global, acting local.

How successful has globalism been for the developing nations? Why have most of the benefits so far been achieved by the wealthier countries?

Discuss the relationship between globalism and glocalisation.

Advertising on a global rather than local level is consolidated through:

Globalisation involves taking strategic decisions from a particular country perspective and then modifying them in light of local conditions.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 11: Globalization

Which of the following statements about the implications of globalisation for the marketing mix is true?

Which of the following is not one of the forces triggering globalisation?

Opportunities for firms generated as a result of globalisation include:

Transnational companies often supply outmoded plant and equipment when they invest internationally.

What are the key micro and macro issues that a firm needs to consider when contemplating a global strategy? Discuss in relation to an Australian aluminium producer.

Emerging multinationals are more risk-adverse and avoid being first mover.

Which of the following statements is false?

Global advertising involves designing world campaigns but adapting to local markets.

Global citizens:

Which of the following is INCORRECT? A global strategy means that a company competes on the basis of:

The decision to adopt a global strategy will impact on the structure of the organisation.

Globalisation strategy is multidimensional, requiring choices along at least five strategic dimensions. Which of the following is NOT a strategic dimension of globalisation strategy?

China is currently the world's largest economic entity.

What are the key motivating factors that would encourage a successful domestic firm to enter the global market? What are the likely benefits and risks for the firm?

How will businesses need to adapt their international strategies to account for the growth of emerging Asian multinationals?

'Glocalisation' refers to a strategy of thinking global, acting local.

How successful has globalism been for the developing nations? Why have most of the benefits so far been achieved by the wealthier countries?

Discuss the relationship between globalism and glocalisation.

Advertising on a global rather than local level is consolidated through:

Globalisation involves taking strategic decisions from a particular country perspective and then modifying them in light of local conditions.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters