Question 1

Loss of national sovereignty is a:

Accepted Answer

A) Societal consequence of market globalisation 
B) Firm level consequence of market globalisation 
C) Dimension of market globalisation 
D) Driver of market globalisation 
E) Result of the internationalisation of the firm's value chain 
A) Societal consequence of market globalisation 
B) Firm level consequence of market globalisation 
C) Dimension of market globalisation 
D) Driver of market globalisation 
E) Result of the internationalisation of the firm's value chain

Question 2

In a globalisation strategy, market participation refers to:

Accepted Answer

A) The number of potential customers in the target country 
B) The number of existing competitors in the target country 
C) The proportion of the population earning above the average income in the target country 
D) The distribution of wealth between different market segments within the target country 
E) The choice of country markets and the level of activity in these countries 
A) The number of potential customers in the target country 
B) The number of existing competitors in the target country 
C) The proportion of the population earning above the average income in the target country 
D) The distribution of wealth between different market segments within the target country 
E) The choice of country markets and the level of activity in these countries

Question 3

Discuss the drivers and consequences of market globalisation.

Accepted Answer

Drivers of market globalisation include

Question 4

Transnational Corporations (TNCs) impact on countries in which they operate at which of the following levels?

Accepted Answer

A) Economic/financial 
B) Political/legal 
C) Sociocultural 
D) Technological 
E) All of the above 
A) Economic/financial 
B) Political/legal 
C) Sociocultural 
D) Technological 
E) All of the above

Question 5

All of the following are considered major forces for global integration except

Accepted Answer

A) UN treaties 
B) Removal of trade barriers 
C) Standardisation of worldwide technology 
D) Worldwide communication 
E) All of the above are major forces for global integration 
A) UN treaties 
B) Removal of trade barriers 
C) Standardisation of worldwide technology 
D) Worldwide communication 
E) All of the above are major forces for global integration

Question 6

Which type of strategy is most likely to rely on alliance agreements to leverage resources?

Accepted Answer

A) Global leader 
B) Global follower 
C) Global challenger 
D) Global defender 
E) Global niche 
A) Global leader 
B) Global follower 
C) Global challenger 
D) Global defender 
E) Global niche

Question 7

What are the implications of globalisation at the macro level? In your opinion do the benefits of globalisation outweigh the costs or do the costs outweigh the benefits?

Accepted Answer

Rather than consider globalisation from

Question 8

Outline the steps that need to be taken in developing a global strategy. Take a product or company of your choice and show how these steps are implemented in practice.

Accepted Answer

To develop a global strategy, a firm usu

Question 9

What are the key tenets of the philosophy of globalism? How do these concepts translate into practice when it comes to businesses operating on the international stage?

Accepted Answer

Globalism is a philosophy based on an in

Question 10

Which of the following are risks that must be weighed by the company before entering a foreign market?

Accepted Answer

A) Can it offer competitively attractive products? 
B) Can the company understand the preference and buyer behaviour of consumers in another country? 
C) Will it be able to adapt to another country's business culture? 
D) Will it be able to deal effectively with foreign nationals? 
E) All of the above 
A) Can it offer competitively attractive products? 
B) Can the company understand the preference and buyer behaviour of consumers in another country? 
C) Will it be able to adapt to another country's business culture? 
D) Will it be able to deal effectively with foreign nationals? 
E) All of the above

Question 11

Outline the key trends in globalisation and give examples of companies that have taken advantage of these trends to expand their business.

Accepted Answer

Globalisation is the process by which fi

Question 12

Which of the following is NOT one of the four 'drivers' of globalisation?

Accepted Answer

A) Market 
B) Supply 
C) Cost 
D) Competitive 
E) Government 
A) Market 
B) Supply 
C) Cost 
D) Competitive 
E) Government

Question 13

Sport is now the most globalised legal business in the world.

Accepted Answer

A) True 
 B)False

Question 14

An understanding of the macro aspects of globalisation is essential because it:

Accepted Answer

A) Enables an assessment of the likelihood that the local government might engage in defensive or offensive intervention 
B) Sensitises managers to how such globalisation efforts might be perceived at the local level 
C) Provides firms with a deeper understanding of their product strengths and weaknesses 
D) All of the above 
E) Options A and B only 
A) Enables an assessment of the likelihood that the local government might engage in defensive or offensive intervention 
B) Sensitises managers to how such globalisation efforts might be perceived at the local level 
C) Provides firms with a deeper understanding of their product strengths and weaknesses 
D) All of the above 
E) Options A and B only

Question 15

The benefits of a global strategy fall into four areas: cost reduction, improved quantity of products, enhanced customer preference and increased competitive leverage.

Accepted Answer

A) True 
 B)False

Question 16

Globalisation is the process by which firms operate on a global basis, organising their structure, capabilities, resources and people in such a way as to address the world as one market.

Accepted Answer

A) True 
 B)False

Question 17

Depending on the level of planning and implementation, global marketing can sometimes fail to take into account external constraints such as:

Accepted Answer

A) The nature of marketing infrastructure in each country 
B) The competitive situation in each market 
C) The interdependency with resource markets 
D) Government and trade restrictions 
E) All of the above 
A) The nature of marketing infrastructure in each country 
B) The competitive situation in each market 
C) The interdependency with resource markets 
D) Government and trade restrictions 
E) All of the above

Question 18

The characteristics of a global firm will include an approach that:

Accepted Answer

A) Focuses on the achievement of economies of scale 
B) Encourages the sharing of information between members of its value chain 
C) Focuses more on a business concept rather than a geographic concept 
D) All of the above 
E) Options B and C only 
A) Focuses on the achievement of economies of scale 
B) Encourages the sharing of information between members of its value chain 
C) Focuses more on a business concept rather than a geographic concept 
D) All of the above 
E) Options B and C only

Question 19

In basic terms, the objective of globalisation is to serve the global market by maximising the advantages and capabilities that individual countries have to offer. This will include:

Accepted Answer

A) Attractive interest rates 
B) Manufacturing productivity 
C) Research and development capability 
D) Marketing experience 
E) All of the above 
A) Attractive interest rates 
B) Manufacturing productivity 
C) Research and development capability 
D) Marketing experience 
E) All of the above

Question 20

Which of the following is NOT a benefit of global strategy?

Accepted Answer

A) Cost reduction 
B) Improved product quality 
C) Management and co-ordination costs 
D) Increased competitive leverage 
E) Enhanced customer preference 
A) Cost reduction 
B) Improved product quality 
C) Management and co-ordination costs 
D) Increased competitive leverage 
E) Enhanced customer preference

Loss of national sovereignty is a:

In a globalisation strategy, market participation refers to:

Discuss the drivers and consequences of market globalisation.

Transnational Corporations (TNCs) impact on countries in which they operate at which of the following levels?

All of the following are considered major forces for global integration except

Which type of strategy is most likely to rely on alliance agreements to leverage resources?

What are the implications of globalisation at the macro level? In your opinion do the benefits of globalisation outweigh the costs or do the costs outweigh the benefits?

Outline the steps that need to be taken in developing a global strategy. Take a product or company of your choice and show how these steps are implemented in practice.

What are the key tenets of the philosophy of globalism? How do these concepts translate into practice when it comes to businesses operating on the international stage?

Which of the following are risks that must be weighed by the company before entering a foreign market?

Outline the key trends in globalisation and give examples of companies that have taken advantage of these trends to expand their business.

Which of the following is NOT one of the four 'drivers' of globalisation?

Sport is now the most globalised legal business in the world.

An understanding of the macro aspects of globalisation is essential because it:

The benefits of a global strategy fall into four areas: cost reduction, improved quantity of products, enhanced customer preference and increased competitive leverage.

Globalisation is the process by which firms operate on a global basis, organising their structure, capabilities, resources and people in such a way as to address the world as one market.

Depending on the level of planning and implementation, global marketing can sometimes fail to take into account external constraints such as:

The characteristics of a global firm will include an approach that:

In basic terms, the objective of globalisation is to serve the global market by maximising the advantages and capabilities that individual countries have to offer. This will include:

Which of the following is NOT a benefit of global strategy?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 11: Globalization

Loss of national sovereignty is a:

In a globalisation strategy, market participation refers to:

Discuss the drivers and consequences of market globalisation.

Transnational Corporations (TNCs) impact on countries in which they operate at which of the following levels?

All of the following are considered major forces for global integration except

Which type of strategy is most likely to rely on alliance agreements to leverage resources?

What are the implications of globalisation at the macro level? In your opinion do the benefits of globalisation outweigh the costs or do the costs outweigh the benefits?

Outline the steps that need to be taken in developing a global strategy. Take a product or company of your choice and show how these steps are implemented in practice.

What are the key tenets of the philosophy of globalism? How do these concepts translate into practice when it comes to businesses operating on the international stage?

Which of the following are risks that must be weighed by the company before entering a foreign market?

Outline the key trends in globalisation and give examples of companies that have taken advantage of these trends to expand their business.

Which of the following is NOT one of the four 'drivers' of globalisation?

Sport is now the most globalised legal business in the world.

An understanding of the macro aspects of globalisation is essential because it:

The benefits of a global strategy fall into four areas: cost reduction, improved quantity of products, enhanced customer preference and increased competitive leverage.

Globalisation is the process by which firms operate on a global basis, organising their structure, capabilities, resources and people in such a way as to address the world as one market.

Depending on the level of planning and implementation, global marketing can sometimes fail to take into account external constraints such as:

The characteristics of a global firm will include an approach that:

In basic terms, the objective of globalisation is to serve the global market by maximising the advantages and capabilities that individual countries have to offer. This will include:

Which of the following is NOT a benefit of global strategy?

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters