Question 1

'Actors' is NOT one of the components of the network model.

Accepted Answer

A) True 
 B)False

Question 2

Explain how a firm's international corporate social responsibility is influenced by its international networks.

Accepted Answer

Corporate social responsibility is the s

Question 3

Discuss how the growth in networks in B2C contexts impacts a firm's approach to international customer relationship management?

Accepted Answer

With the increasing attention being give

Question 4

Reciprocity in relationship marketing refers to the fact that each party is knowledgeable about the other and draws on this information when solving problems.

Accepted Answer

A) True 
 B)False

Question 5

A significant difference between relationship marketing in Western countries and relationship marketing in Asian countries is that in Western countries:

Accepted Answer

A) Relationships are opportunistic 
B) Performance drives relationships 
C) Relationships are predominantly driven by non-financial concerns 
D) Relationships drive performance 
E) The main emphasis is on personal relationships 
A) Relationships are opportunistic 
B) Performance drives relationships 
C) Relationships are predominantly driven by non-financial concerns 
D) Relationships drive performance 
E) The main emphasis is on personal relationships

Question 6

Fletcher's model of international behaviour consists of which three modes of entry into international markets?

Accepted Answer

A) Outward forms, combined forms, inward forms 
B) Outward forms, relationship forms, inward forms 
C) Outward forms, linked forms, inward forms 
D) Outward forms, central forms, inward forms 
E) Outward forms, consolidated forms, inward forms 
A) Outward forms, combined forms, inward forms 
B) Outward forms, relationship forms, inward forms 
C) Outward forms, linked forms, inward forms 
D) Outward forms, central forms, inward forms 
E) Outward forms, consolidated forms, inward forms

Question 7

A strategic alliance is a linked mode of market entry.

Accepted Answer

A) True 
 B)False

Question 8

The common element in the linkage between relationship marketing and networks is the interdependence of relationships.

Accepted Answer

A) True 
 B)False

Question 9

The network paradigm emphasises the role of linkages and relationships in the international process.

Accepted Answer

A) True 
 B)False

Question 10

International corporate social responsibility is based on the notion that all firms must comply with the environmental laws of their international partner countries.

Accepted Answer

A) True 
 B)False

Question 11

In the international marketing domain, CRM is a company-wide process that affects decisions relating to pricing, product development, communications, resource allocation and customer support services.

Accepted Answer

A) True 
 B)False

Question 12

In Guanxi transactions come first followed by relationships.

Accepted Answer

A) True 
 B)False

Question 13

The three components of the network model are actors, activities and resources.

Accepted Answer

A) True 
 B)False

Question 14

'Atmosphere' in the network model encompasses:

Accepted Answer

A) Trust, power and dependency 
B) Trust, power and commitment 
C) Trust, commitment and reciprocity 
D) Trust, power and faith 
E) Trust, power and reciprocity 
A) Trust, power and dependency 
B) Trust, power and commitment 
C) Trust, commitment and reciprocity 
D) Trust, power and faith 
E) Trust, power and reciprocity

Question 15

In the international marketing context, competition usually occurs between:

Accepted Answer

A) Actors 
B) Conglomerates 
C) Companies 
D) Brands 
E) Networks 
A) Actors 
B) Conglomerates 
C) Companies 
D) Brands 
E) Networks

Question 16

Which of the following is a reason for the increased popularity of strategic alliances in international marketing?

Accepted Answer

A) Economies of scale 
B) Ability to overcome protectionism 
C) Reduced R & D costs 
D) All of the above 
E) Options A and B only 
A) Economies of scale 
B) Ability to overcome protectionism 
C) Reduced R & D costs 
D) All of the above 
E) Options A and B only

Question 17

Exchanges in a relationship approach are based on ________ rather than ________.

Accepted Answer

A) Co-existence; co-operation 
B) Co-operation; competition 
C) Collaboration; conformity 
D) Co-operation; collaboration 
E) Collaboration; competition 
A) Co-existence; co-operation 
B) Co-operation; competition 
C) Collaboration; conformity 
D) Co-operation; collaboration 
E) Collaboration; competition

Question 18

CRM is designed to increase customer satisfaction and:

Accepted Answer

A) Optimise profit 
B) Minimise customer defection 
C) Maximise customer contact 
D) Reduce customer dissatisfaction 
E) Create brand loyalty 
A) Optimise profit 
B) Minimise customer defection 
C) Maximise customer contact 
D) Reduce customer dissatisfaction 
E) Create brand loyalty

Question 19

Which of the following is an inward form of entry into international markets?

Accepted Answer

A) Buying agent 
B) Co-operative manufacturing 
C) Strategic alliance 
D) Export agent 
E) Franchisor overseas 
A) Buying agent 
B) Co-operative manufacturing 
C) Strategic alliance 
D) Export agent 
E) Franchisor overseas

Question 20

Residents of one country who have settled in another where they form a distinct group and often display cultural traits deriving from their country of origin are called:

Accepted Answer

A)  residents. 
B)  guanxi. 
C)  the diaspora. 
D)  migrants. 
E)  all of the above. 
A)  residents. 
B)  guanxi. 
C)  the diaspora. 
D)  migrants. 
E)  all of the above.

'Actors' is NOT one of the components of the network model.

Explain how a firm's international corporate social responsibility is influenced by its international networks.

Discuss how the growth in networks in B2C contexts impacts a firm's approach to international customer relationship management?

Reciprocity in relationship marketing refers to the fact that each party is knowledgeable about the other and draws on this information when solving problems.

A significant difference between relationship marketing in Western countries and relationship marketing in Asian countries is that in Western countries:

Fletcher's model of international behaviour consists of which three modes of entry into international markets?

A strategic alliance is a linked mode of market entry.

The common element in the linkage between relationship marketing and networks is the interdependence of relationships.

The network paradigm emphasises the role of linkages and relationships in the international process.

International corporate social responsibility is based on the notion that all firms must comply with the environmental laws of their international partner countries.

In the international marketing domain, CRM is a company-wide process that affects decisions relating to pricing, product development, communications, resource allocation and customer support services.

In Guanxi transactions come first followed by relationships.

The three components of the network model are actors, activities and resources.

'Atmosphere' in the network model encompasses:

In the international marketing context, competition usually occurs between:

Which of the following is a reason for the increased popularity of strategic alliances in international marketing?

Exchanges in a relationship approach are based on rather than .

CRM is designed to increase customer satisfaction and:

Which of the following is an inward form of entry into international markets?

Residents of one country who have settled in another where they form a distinct group and often display cultural traits deriving from their country of origin are called:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 10: Internationalization, Relationships and Networks

'Actors' is NOT one of the components of the network model.

Explain how a firm's international corporate social responsibility is influenced by its international networks.

Discuss how the growth in networks in B2C contexts impacts a firm's approach to international customer relationship management?

Reciprocity in relationship marketing refers to the fact that each party is knowledgeable about the other and draws on this information when solving problems.

A significant difference between relationship marketing in Western countries and relationship marketing in Asian countries is that in Western countries:

Fletcher's model of international behaviour consists of which three modes of entry into international markets?

A strategic alliance is a linked mode of market entry.

The common element in the linkage between relationship marketing and networks is the interdependence of relationships.

The network paradigm emphasises the role of linkages and relationships in the international process.

International corporate social responsibility is based on the notion that all firms must comply with the environmental laws of their international partner countries.

In the international marketing domain, CRM is a company-wide process that affects decisions relating to pricing, product development, communications, resource allocation and customer support services.

In Guanxi transactions come first followed by relationships.

The three components of the network model are actors, activities and resources.

'Atmosphere' in the network model encompasses:

In the international marketing context, competition usually occurs between:

Which of the following is a reason for the increased popularity of strategic alliances in international marketing?

Exchanges in a relationship approach are based on ________ rather than ________.

CRM is designed to increase customer satisfaction and:

Which of the following is an inward form of entry into international markets?

Residents of one country who have settled in another where they form a distinct group and often display cultural traits deriving from their country of origin are called:

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Globalization

Planning for Effective International Marketing

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exchanges in a relationship approach are based on rather than .