Of the Marketing Mix Elements That Are Reviewed When Deciding

Of the marketing mix elements that are reviewed when deciding on whether to standardise or differentiate the marketing approach in an overseas market, distribution receives:

A) More attention than the other elements
B) Distribution is not one of the elements that gets reviewed
C) Less attention than the other elements
D) The same attention as the other elements
E) Due to the involvement of third party agents international distribution is considered separately from the marketing mix

Correct Answer:

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