Question 1

The components that will assist an international company to be on the leading edge of its industry include:

Accepted Answer

A)  ensuring change is driven by customer considerations. 
B)  progressive scenario developments. 
C)  ensuring cultural and organisational changes are planned. 
D)  integrated business strategies. 
E)  all of the above. 
A)  ensuring change is driven by customer considerations. 
B)  progressive scenario developments. 
C)  ensuring cultural and organisational changes are planned. 
D)  integrated business strategies. 
E)  all of the above.

Question 2

The personal attributes of a business organisation's senior executives are often able to influence the objectives and direction of the business. These attributes can include their:

Accepted Answer

A)  aspirations. 
B)  attitudes. 
C)  expectations. 
D)  all of the above. 
E)  none of the above. 
A)  aspirations. 
B)  attitudes. 
C)  expectations. 
D)  all of the above. 
E)  none of the above.

Question 3

When considering inputs for a firm entering the international market there are three major areas to consider. These are:

Accepted Answer

A)  resources of the firm, the firm's environment and the implementation. 
B)  the planning process, the performance monitoring and the firm's environment. 
C)  the planning process, the firm's environment and the resources of the firm. 
D)  resources of the firm, the planning process and the firm's environment. 
E)  the firm's environment, the implementation and the planning process. 
A)  resources of the firm, the firm's environment and the implementation. 
B)  the planning process, the performance monitoring and the firm's environment. 
C)  the planning process, the firm's environment and the resources of the firm. 
D)  resources of the firm, the planning process and the firm's environment. 
E)  the firm's environment, the implementation and the planning process.

Question 4

The product-based approach to planning should be considered a short-term international marketing management approach.

Accepted Answer

A) True 
 B)False

Question 5

A definition of strategic planning is 'a statement of how an objective is going to be achieved'.

Accepted Answer

A) True 
 B)False

Question 6

A common excuse used by many firms for NOT undertaking planning is that:

Accepted Answer

A)  the staff refuses to follow the plan. 
B)  it doesn't help the business. 
C)  the formality stifles creativity. 
D)  all of the above. 
E)  options A and B only. 
A)  the staff refuses to follow the plan. 
B)  it doesn't help the business. 
C)  the formality stifles creativity. 
D)  all of the above. 
E)  options A and B only.

Question 7

Strategic market planning is the systematic and periodic process used by managers to examine the environments in which their company competes, the opportunities and threats they face, the goals and objectives to be achieved, and the products and services offered in order to maintain a viable fit between their company's capabilities and resources and the threats and opportunities that arise from a changing environment.

Accepted Answer

A) True 
 B)False

Question 8

Identifying the key decision makers in an organisation and understanding their personal and management aspirations is an interesting but not an important part of the international planning process.

Accepted Answer

A) True 
 B)False

Question 9

Global market segmentation can be defined as selecting groups of potential customers with heterogeneous attributes.

Accepted Answer

A) True 
 B)False

Question 10

The focus of strategic planning in the future will be on:

Accepted Answer

A)  political changes in developing countries. 
B)  internally focused and historically based systems. 
C)  balancing and matching internal and external drivers. 
D)  technological advances. 
E)  rigid plans that provide one clear direction for the organisation. 
A)  political changes in developing countries. 
B)  internally focused and historically based systems. 
C)  balancing and matching internal and external drivers. 
D)  technological advances. 
E)  rigid plans that provide one clear direction for the organisation.

Question 11

The SWOT analysis is an extremely useful tool for home country organisational analysis but:

Accepted Answer

A)  is of no real value if the list is short even if key factors are involved. 
B)  is of little value when dealing internationally. 
C)  is outdated and rarely used both in the home country and overseas. 
D)  is also used by international marketers in an international situation. 
E)  needs to be a comprehensive list of all the issues. 
A)  is of no real value if the list is short even if key factors are involved. 
B)  is of little value when dealing internationally. 
C)  is outdated and rarely used both in the home country and overseas. 
D)  is also used by international marketers in an international situation. 
E)  needs to be a comprehensive list of all the issues.

Question 12

In relation to market segmentation, few business organisations have the resources to operate in all countries around the world.

Accepted Answer

A) True 
 B)False

Question 13

Traditional strategic planning does NOT pay enough attention to the role that ________ can play in improving the firm's competitive position.

Accepted Answer

A)  alliance partners 
B)  distributors 
C)  suppliers 
D)  all of the above 
E)  options A and B only 
A)  alliance partners 
B)  distributors 
C)  suppliers 
D)  all of the above 
E)  options A and B only

Question 14

Strategic dilution and lack of stakeholder commitment are two external factors that can lead to the failure of a firm's marketing plan.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following statements is true relative to choosing and implementing a positioning strategy?

Accepted Answer

A)  A product should never be positioned against a competitor. 
B)  It is never easy to choose a positioning strategy. 
C)  A product should only be positioned for one particular customer group. 
D)  A product can be positioned for different product classes. 
E)  A firm should always use the same positioning strategy in each market it enters. 
A)  A product should never be positioned against a competitor. 
B)  It is never easy to choose a positioning strategy. 
C)  A product should only be positioned for one particular customer group. 
D)  A product can be positioned for different product classes. 
E)  A firm should always use the same positioning strategy in each market it enters.

Question 16

The classic strategic planning sequence begins with:

Accepted Answer

A)  mission. 
B)  strategic analysis. 
C)  vision. 
D)  performance monitoring. 
E)  none of the above. 
A)  mission. 
B)  strategic analysis. 
C)  vision. 
D)  performance monitoring. 
E)  none of the above.

Question 17

Personal aspirations, attitudes and expectations of management are a significant influence on the direction and objectives of international marketing planning.

Accepted Answer

A) True 
 B)False

Question 18

To be effective, marketing strategies should be turned into specific action programs that answer which of the following questions?

Accepted Answer

A)  Who is responsible for doing it? 
B)  How much will it cost? 
C)  When will it be completed? 
D)  What will be done? 
E)  All of the above 
A)  Who is responsible for doing it? 
B)  How much will it cost? 
C)  When will it be completed? 
D)  What will be done? 
E)  All of the above

Question 19

The essential steps in scenario planning for international marketing strategy are familiarization, discovery, scenario building and:

Accepted Answer

A)  operation. 
B)  implementation. 
C)  action and integration. 
D)  differentiation. 
A)  operation. 
B)  implementation. 
C)  action and integration. 
D)  differentiation.

Question 20

What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets.

Accepted Answer

Few companies have the resources to oper

The components that will assist an international company to be on the leading edge of its industry include:

The personal attributes of a business organisation's senior executives are often able to influence the objectives and direction of the business. These attributes can include their:

When considering inputs for a firm entering the international market there are three major areas to consider. These are:

The product-based approach to planning should be considered a short-term international marketing management approach.

A definition of strategic planning is 'a statement of how an objective is going to be achieved'.

A common excuse used by many firms for NOT undertaking planning is that:

Identifying the key decision makers in an organisation and understanding their personal and management aspirations is an interesting but not an important part of the international planning process.

Global market segmentation can be defined as selecting groups of potential customers with heterogeneous attributes.

The focus of strategic planning in the future will be on:

The SWOT analysis is an extremely useful tool for home country organisational analysis but:

In relation to market segmentation, few business organisations have the resources to operate in all countries around the world.

Traditional strategic planning does NOT pay enough attention to the role that ________ can play in improving the firm's competitive position.

Strategic dilution and lack of stakeholder commitment are two external factors that can lead to the failure of a firm's marketing plan.

Which of the following statements is true relative to choosing and implementing a positioning strategy?

The classic strategic planning sequence begins with:

Personal aspirations, attitudes and expectations of management are a significant influence on the direction and objectives of international marketing planning.

To be effective, marketing strategies should be turned into specific action programs that answer which of the following questions?

The essential steps in scenario planning for international marketing strategy are familiarization, discovery, scenario building and:

What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 12: Planning for Effective International Marketing

The components that will assist an international company to be on the leading edge of its industry include:

The personal attributes of a business organisation's senior executives are often able to influence the objectives and direction of the business. These attributes can include their:

When considering inputs for a firm entering the international market there are three major areas to consider. These are:

The product-based approach to planning should be considered a short-term international marketing management approach.

A definition of strategic planning is 'a statement of how an objective is going to be achieved'.

A common excuse used by many firms for NOT undertaking planning is that:

Identifying the key decision makers in an organisation and understanding their personal and management aspirations is an interesting but not an important part of the international planning process.

Global market segmentation can be defined as selecting groups of potential customers with heterogeneous attributes.

The focus of strategic planning in the future will be on:

The SWOT analysis is an extremely useful tool for home country organisational analysis but:

In relation to market segmentation, few business organisations have the resources to operate in all countries around the world.

Traditional strategic planning does NOT pay enough attention to the role that ________ can play in improving the firm's competitive position.

Strategic dilution and lack of stakeholder commitment are two external factors that can lead to the failure of a firm's marketing plan.

Which of the following statements is true relative to choosing and implementing a positioning strategy?

The classic strategic planning sequence begins with:

Personal aspirations, attitudes and expectations of management are a significant influence on the direction and objectives of international marketing planning.

To be effective, marketing strategies should be turned into specific action programs that answer which of the following questions?

The essential steps in scenario planning for international marketing strategy are familiarization, discovery, scenario building and:

What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters