The SWOT Analysis Is an Extremely Useful Tool for Home

The SWOT analysis is an extremely useful tool for home country organisational analysis but:

A) is of no real value if the list is short even if key factors are involved.
B) is of little value when dealing internationally.
C) is outdated and rarely used both in the home country and overseas.
D) is also used by international marketers in an international situation.
E) needs to be a comprehensive list of all the issues.

Correct Answer:

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