Question 1

Scenario planning only applies in domestic markets.

Accepted Answer

A) True 
 B)False

Question 2

A firm's vision can be described as the:

Accepted Answer

A)  milestones for achieving strategic success in international markets. 
B)  type of business that the firm wants to be in. 
C)  evaluation of the strategic options. 
D)  intention for the firm for its future, and what it takes to succeed. 
E)  all of the above. 
A)  milestones for achieving strategic success in international markets. 
B)  type of business that the firm wants to be in. 
C)  evaluation of the strategic options. 
D)  intention for the firm for its future, and what it takes to succeed. 
E)  all of the above.

Question 3

Taking a market-based approach to marketing planning will start with:

Accepted Answer

A)  the corporate strategies of the firm. 
B)  an understanding of the consumers' needs. 
C)  an understanding of the firm's human resource capability. 
D)  the objectives and sales targets of the firm. 
E)  all of the above. 
A)  the corporate strategies of the firm. 
B)  an understanding of the consumers' needs. 
C)  an understanding of the firm's human resource capability. 
D)  the objectives and sales targets of the firm. 
E)  all of the above.

Question 4

A business organisation's mission is its ________ statement.

Accepted Answer

A)  purpose 
B)  strategy 
C)  positioning 
D)  financial 
E)  vision 
A)  purpose 
B)  strategy 
C)  positioning 
D)  financial 
E)  vision

Question 5

A company's decision and reward systems will significantly affect the implementation of an international marketing plan.

Accepted Answer

A) True 
 B)False

Question 6

It is not enough to base an international marketing plan on a brilliant idea. The idea must also:

Accepted Answer

A)  be relevant. 
B)  enhance and strengthen other marketing mix elements. 
C)  be able to be put into practice. 
D)  all of the above. 
E)  options A and B only. 
A)  be relevant. 
B)  enhance and strengthen other marketing mix elements. 
C)  be able to be put into practice. 
D)  all of the above. 
E)  options A and B only.

Question 7

Corporate objectives should be SMART, which stands for:

Accepted Answer

A)  specific, meaningful, achievable, relevant and timely. 
B)  specific, measurable, achievable, realistic and truthful. 
C)  specific, meaningful, actionable, realistic and timely. 
D)  specific, meaningful, achievable, realistic and timely. 
E)  specific, measurable, achievable, realistic and timely. 
A)  specific, meaningful, achievable, relevant and timely. 
B)  specific, measurable, achievable, realistic and truthful. 
C)  specific, meaningful, actionable, realistic and timely. 
D)  specific, meaningful, achievable, realistic and timely. 
E)  specific, measurable, achievable, realistic and timely.

Question 8

Outline the reasons internal to the firm suggested by Hooley et al. (2008) that can result in failure of marketing plans.

Accepted Answer

Hooley et al. (2008) suggested the follo

Question 9

Discuss the emerging bases for global segmentation.

Accepted Answer

Global market segmentation refers to eit

Question 10

In addition to segmenting overseas markets on the more traditional bases of geography, economy and culture, it is possible for a firm to take a product diffusion approach to segmentation.

Accepted Answer

A) True 
 B)False

Question 11

Discuss the various positioning strategies available to international marketers when entering new markets. Should a company choose the same positioning strategy for each market entered? Why or why not?

Accepted Answer

Product positioning is the way the produ

Question 12

The product/service-based approach to strategic planning:

Accepted Answer

A)  is most common in practice. 
B)  tends to be short-term in focus. 
C)  is most appropriate when a new product is being developed. 
D)  all of the above. 
E)  options A and B only. 
A)  is most common in practice. 
B)  tends to be short-term in focus. 
C)  is most appropriate when a new product is being developed. 
D)  all of the above. 
E)  options A and B only.

Question 13

For a classic strategic plan, the formulation and evaluation of marketing strategies, including objectives and milestones, must be completed before the SWOT analysis is conducted.

Accepted Answer

A) True 
 B)False

Question 14

Intermarket segmentation is based on forming segments of consumers who ________ even though they are located in different countries.

Accepted Answer

A)  operate under similar governmental restrictions 
B)  are located within a single geographic area 
C)  have similar needs and buying behaviour 
D)  have similar incomes and financial status 
E)  share common cultural characteristics 
A)  operate under similar governmental restrictions 
B)  are located within a single geographic area 
C)  have similar needs and buying behaviour 
D)  have similar incomes and financial status 
E)  share common cultural characteristics

Question 15

Product positioning refers to the:

Accepted Answer

A)  way a product's important attributes are defined by the marketer. 
B)  place a product occupies in its key retail outlets. 
C)  place a product occupies in the consumer's mind relative to competing products. 
D)  all of the above. 
E)  none of the above. 
A)  way a product's important attributes are defined by the marketer. 
B)  place a product occupies in its key retail outlets. 
C)  place a product occupies in the consumer's mind relative to competing products. 
D)  all of the above. 
E)  none of the above.

Question 16

When an organisation moves into a new market, its promotional approach should be:

Accepted Answer

A)  conservative and flexible. 
B)  dynamic and flexible. 
C)  conservative and safe. 
D)  based on the home market's promotional approach. 
E)  none of the above. 
A)  conservative and flexible. 
B)  dynamic and flexible. 
C)  conservative and safe. 
D)  based on the home market's promotional approach. 
E)  none of the above.

Question 17

Which of the following is the systematic methodology for charting the 'big issue' future of an organisation?

Accepted Answer

A)  Strategic planning 
B)  Vision 
C)  Strategy 
D)  Action plan 
E)  Mission 
A)  Strategic planning 
B)  Vision 
C)  Strategy 
D)  Action plan 
E)  Mission

Question 18

Price, needs and potential usage are important aspects to consider when designing a positioning strategy.

Accepted Answer

A) True 
 B)False

Scenario planning only applies in domestic markets.

A firm's vision can be described as the:

Taking a market-based approach to marketing planning will start with:

A business organisation's mission is its ________ statement.

A company's decision and reward systems will significantly affect the implementation of an international marketing plan.

It is not enough to base an international marketing plan on a brilliant idea. The idea must also:

Corporate objectives should be SMART, which stands for:

Outline the reasons internal to the firm suggested by Hooley et al. (2008) that can result in failure of marketing plans.

Discuss the emerging bases for global segmentation.

In addition to segmenting overseas markets on the more traditional bases of geography, economy and culture, it is possible for a firm to take a product diffusion approach to segmentation.

Discuss the various positioning strategies available to international marketers when entering new markets. Should a company choose the same positioning strategy for each market entered? Why or why not?

The product/service-based approach to strategic planning:

For a classic strategic plan, the formulation and evaluation of marketing strategies, including objectives and milestones, must be completed before the SWOT analysis is conducted.

Intermarket segmentation is based on forming segments of consumers who ________ even though they are located in different countries.

Product positioning refers to the:

When an organisation moves into a new market, its promotional approach should be:

Which of the following is the systematic methodology for charting the 'big issue' future of an organisation?

Price, needs and potential usage are important aspects to consider when designing a positioning strategy.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters

Exam 12: Planning for Effective International Marketing

Scenario planning only applies in domestic markets.

A firm's vision can be described as the:

Taking a market-based approach to marketing planning will start with:

A business organisation's mission is its ________ statement.

A company's decision and reward systems will significantly affect the implementation of an international marketing plan.

It is not enough to base an international marketing plan on a brilliant idea. The idea must also:

Corporate objectives should be SMART, which stands for:

Outline the reasons internal to the firm suggested by Hooley et al. (2008) that can result in failure of marketing plans.

Discuss the emerging bases for global segmentation.

In addition to segmenting overseas markets on the more traditional bases of geography, economy and culture, it is possible for a firm to take a product diffusion approach to segmentation.

Discuss the various positioning strategies available to international marketers when entering new markets. Should a company choose the same positioning strategy for each market entered? Why or why not?

The product/service-based approach to strategic planning:

For a classic strategic plan, the formulation and evaluation of marketing strategies, including objectives and milestones, must be completed before the SWOT analysis is conducted.

Intermarket segmentation is based on forming segments of consumers who ________ even though they are located in different countries.

Product positioning refers to the:

When an organisation moves into a new market, its promotional approach should be:

Which of the following is the systematic methodology for charting the 'big issue' future of an organisation?

Price, needs and potential usage are important aspects to consider when designing a positioning strategy.

Rationale for International Marketing

Avoiding the Pitfalls of the International Political and Legal Environment

Catering for the Social and Cultural Environment of International Marketing

Technology Change and International Marketing

Contemporary Environmental Variables in International Marketing

Research in International Markets

International Market Selection and Entry

International Competitive Strategy

Internationalization, Relationships and Networks

Globalization

Modifying Products for International Markets

International Pricing for Profit

Promotion in International Marketing

Effective International Distribution

Marketing Services and Projects Overseas

International Marketing in the Decade Ahead

Filters