Exam 15: Global Services

Barriers to services destined for the U.S. market result mainly from

Which of the following best describes what a service is?

Which of the following is characteristic of the typical measurement of services capacity and delivery efficiency of an international service marketer?

Which of the following statements about the service sector is true?

There tends to be low customer involvement when a consumer purchases a service.

What is the fastest-growing sector of world trade?

Which of the following is not a cause of the rapid advancement of service marketing?

When governments create trade obstacles, these obstacles are known as barriers to entry.

What is the term for the reduction of governmental involvement in the marketplace?

Why is the service sector important in international marketing?

Because services are difficult to explain, mass communication should be supported by:

Services differ from goods most strongly in their ______.

Service industries that do market abroad often have at their disposal all of these except:

When a government creates obstacles to trade, this is referred to as:

It is difficult for governments to track transactions in the service sector.

One of the most rapidly growing areas within electronic technology is in the education industry.

When the details of the services are clear, comparable, and available to all interested parties this is known as market transparency.

The U.S. agency that provides leads for international service opportunities is called the:

Rules and laws that impose larger operating costs on foreign firms than on local competitors, that provide subsidies to local firms only, or that deny competitive opportunities to foreign suppliers are known as regulatory practices.

One of the benefits of being in the service business is that it is easy to have standardization and/or uniformity in the offering of a service.