Exam 8: Research

Which of the following is not considered an example of the new parameters a marketer might encounter in crossing national borders that would be different than domestic marketing?

Which of the following best represents what a firm needs to know about the culture of a host country when entering a new market?

Research that is conducted to fill a specific information need is known as:

The single most important cause for failure in the international marketplace is not knowing the language of the native people.

What are the two basic forms of research gathering methods?

The research objectives are always the same from company to company.

The three major approaches to international research organization are the harvesting, plantation, and bushel-busting approach.

What is the number one way in which survey data is conducted?

Any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of the firm.

Electronic information services save marketers three valuable commodities. Which of the following best describes these commodities?

Those firms that decide to enter a foreign market intuitively know what customers want and why they want it and do not need to check these assumptions through research.

When collecting MICRO secondary data information, this usually involves gathering:

A proxy variable is a vote by a corporate director on subjects relating to fluctuating money markets.

Marketing research stresses the need for objectivity and information, reducing the roles of all of these except which one?

The researcher must go beyond the scope of the data and, use creative influences to arrive at knowledge useful to the firm.

The researcher should take another look at the research methods employed and, based on their _____, determine any necessary modifications for future projects.

Which of the following entities usually has the greatest variety of information?

Which of the following statements best describes the argument that supports hiring outside research specialists to assist with international marketing research?

The American Marketing Association (AMA) defines marketing research as "the function that links the consumer, customer, and public to the marketer through information."

What are the three major constraints placed upon international marketing firms, and how do they make decisions in light of these constraints?