Question 1

Why is strategic planning critical in global marketing?

Accepted Answer

Given the opportunities and challenges provided by the new realities of the marketplace, decision makers have to engage in strategic planning to match markets with products and other corporate resource more effectively and efficiently to strengthen the company's long-term competitive advantage. Feedback as a result of evaluation and control may restart the process at any stage. It has been shown that for global committed marketers, formal strategic planning contributes to both financial performance and non-financial objectives. These benefits include raising the efficacy of new product launches, cost reduction efforts, and improving product quality and market share performance. Internally, these efforts increase cohesion and improve understanding of different units' points of view.

Question 2

Which of the following is not one of the three factors that should help determine country selection?

Accepted Answer

A)  Space 
B)  Stand alone attractiveness 
C)  Global strategic importance 
D)  Possible synergies 
A)  Space 
B)  Stand alone attractiveness 
C)  Global strategic importance 
D)  Possible synergies A

Question 3

When marketers plan on a country-by-country basis instead of on a global basis, the result can be ________.

Accepted Answer

A)  fluid placement of products. 
B)  structured over-frames. 
C)  the hourglass phenomena. 
D)  spotty worldwide performance. 
A)  fluid placement of products. 
B)  structured over-frames. 
C)  the hourglass phenomena. 
D)  spotty worldwide performance. D

Question 4

The success of global marketers of the future will be defined by those who can achieve a balance between:

Accepted Answer

A)  cost and expenditures. 
B)  local and global concerns. 
C)  cost and inventory control. 
D)  placement and price. 
A)  cost and expenditures. 
B)  local and global concerns. 
C)  cost and inventory control. 
D)  placement and price.

Question 5

In truly global companies, very little decision making occurs that does not support the goal of treating the world as:

Accepted Answer

A)  a varying mix of important customers. 
B)  an influential marketing partner. 
C)  a single market. 
D)  a collection of major cities. 
A)  a varying mix of important customers. 
B)  an influential marketing partner. 
C)  a single market. 
D)  a collection of major cities.

Question 6

Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?

Accepted Answer

A)  Ensure that local managers participate in the development of marketing strategies. 
B)  Dictate to the local markets the philosophy of the global headquarters. 
C)  Encourage local managers to generate ideas for possible global use. 
D)  Maintain a product portfolio that includes locals as well as regional and global brands. 
A)  Ensure that local managers participate in the development of marketing strategies. 
B)  Dictate to the local markets the philosophy of the global headquarters. 
C)  Encourage local managers to generate ideas for possible global use. 
D)  Maintain a product portfolio that includes locals as well as regional and global brands.

Question 7

NIH syndrome is about:

Accepted Answer

A)  the concepts of parochial schools and their demise in face of public education. 
B)  local government and the inability of structured taxation to replace global expenditures. 
C)  local offices feeling that global headquarters are forcing the planning process on them. 
D)  pre-presentation of suggested quality reforms. 
A)  the concepts of parochial schools and their demise in face of public education. 
B)  local government and the inability of structured taxation to replace global expenditures. 
C)  local offices feeling that global headquarters are forcing the planning process on them. 
D)  pre-presentation of suggested quality reforms.

Question 8

Leading companies, by their very actions, drive the globalization process.

Accepted Answer

A) True 
 B)False

Question 9

One of the goals of globalization is to reduce costs by:

Accepted Answer

A)  charging a lot more for product sold. 
B)  using a skimming technique of increasing prices for brand name merchandise. 
C)  collecting unnecessary surplus and dumping it in receptive markets. 
D)  reducing costs by pooling production or exploiting factor costs or capabilities. 
A)  charging a lot more for product sold. 
B)  using a skimming technique of increasing prices for brand name merchandise. 
C)  collecting unnecessary surplus and dumping it in receptive markets. 
D)  reducing costs by pooling production or exploiting factor costs or capabilities.

Question 10

Building relationships with important customers while also allowing for the development of internal systems and interaction on a global basis is called:

Accepted Answer

A)  glocalization. 
B)  developing focal points. 
C)  saturation. 
D)  global account management. 
A)  glocalization. 
B)  developing focal points. 
C)  saturation. 
D)  global account management.

Question 11

A program to build relationships with important customers and to develop systems and interaction internally is known as:

Accepted Answer

A)  justification. 
B)  global account management. 
C)  situational relevance. 
D)  VIP marketing. 
A)  justification. 
B)  global account management. 
C)  situational relevance. 
D)  VIP marketing.

Question 12

What are the two portfolio models which have been proposed as tools for analysis?

Accepted Answer

A)  Scrutiny and comprehensiveness 
B)  Speech valuation and written communication 
C)  Internal strength and external attractiveness 
D)  Competitive brevity and filtration 
A)  Scrutiny and comprehensiveness 
B)  Speech valuation and written communication 
C)  Internal strength and external attractiveness 
D)  Competitive brevity and filtration

Question 13

Which of the following statements is true about organizational structures in the globalization effort?

Accepted Answer

A)  Various organizational structures have developed. 
B)  All companies have used the structure set up originally by Coca Cola's example. 
C)  Due to the intricate nature of global marketing, all marketers use the same approach. 
D)  Only companies that have both local and global offices use a globalization structure. 
A)  Various organizational structures have developed. 
B)  All companies have used the structure set up originally by Coca Cola's example. 
C)  Due to the intricate nature of global marketing, all marketers use the same approach. 
D)  Only companies that have both local and global offices use a globalization structure.

Question 14

Why is standardization not the answer for companies wishing to go global?

Accepted Answer

Marketers may indeed occasionally be abl

Question 15

When a marketer decides to focus its resources on a smaller number of markets as opposed to a broad number of markets, this is known as:

Accepted Answer

A)  concentration. 
B)  stipulation. 
C)  specification. 
D)  breaching. 
A)  concentration. 
B)  stipulation. 
C)  specification. 
D)  breaching.

Question 16

Which combination of variables do most global marketers combine to expand their market shares?

Accepted Answer

A)  Price and place 
B)  Spiritual and cultural 
C)  Stagnation and multi-transactional 
D)  Differentiation and cost containment 
A)  Price and place 
B)  Spiritual and cultural 
C)  Stagnation and multi-transactional 
D)  Differentiation and cost containment

Question 17

For what does the acronym SBU stand?

Accepted Answer

A)  Single Buyers Union 
B)  Systematic Bilateral Use 
C)  Strategic Buyers Union 
D)  Strategic Business Unit 
A)  Single Buyers Union 
B)  Systematic Bilateral Use 
C)  Strategic Buyers Union 
D)  Strategic Business Unit

Question 18

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Accepted Answer

A) True 
 B)False

Question 19

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following statements about technology and international marketing is accurate?

Accepted Answer

A)  Computers have not affected international marketing because it is relational. 
B)  Technological evolution is contributing on a rapid scale to the changes taking place in international marketing. 
C)  E-business has not taken hold in international marketing. 
D)  Web pages are written in English because of the lack of globalization. 
A)  Computers have not affected international marketing because it is relational. 
B)  Technological evolution is contributing on a rapid scale to the changes taking place in international marketing. 
C)  E-business has not taken hold in international marketing. 
D)  Web pages are written in English because of the lack of globalization.

Why is strategic planning critical in global marketing?

Which of the following is not one of the three factors that should help determine country selection?

When marketers plan on a country-by-country basis instead of on a global basis, the result can be ________.

The success of global marketers of the future will be defined by those who can achieve a balance between:

In truly global companies, very little decision making occurs that does not support the goal of treating the world as:

Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?

NIH syndrome is about:

Leading companies, by their very actions, drive the globalization process.

One of the goals of globalization is to reduce costs by:

Building relationships with important customers while also allowing for the development of internal systems and interaction on a global basis is called:

A program to build relationships with important customers and to develop systems and interaction internally is known as:

What are the two portfolio models which have been proposed as tools for analysis?

Which of the following statements is true about organizational structures in the globalization effort?

Why is standardization not the answer for companies wishing to go global?

When a marketer decides to focus its resources on a smaller number of markets as opposed to a broad number of markets, this is known as:

Which combination of variables do most global marketers combine to expand their market shares?

For what does the acronym SBU stand?

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Which of the following statements about technology and international marketing is accurate?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 6: Strategic Planning

Why is strategic planning critical in global marketing?

Which of the following is not one of the three factors that should help determine country selection?

When marketers plan on a country-by-country basis instead of on a global basis, the result can be ________.

The success of global marketers of the future will be defined by those who can achieve a balance between:

In truly global companies, very little decision making occurs that does not support the goal of treating the world as:

Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?

NIH syndrome is about:

Leading companies, by their very actions, drive the globalization process.

One of the goals of globalization is to reduce costs by:

Building relationships with important customers while also allowing for the development of internal systems and interaction on a global basis is called:

A program to build relationships with important customers and to develop systems and interaction internally is known as:

What are the two portfolio models which have been proposed as tools for analysis?

Which of the following statements is true about organizational structures in the globalization effort?

Why is standardization not the answer for companies wishing to go global?

When a marketer decides to focus its resources on a smaller number of markets as opposed to a broad number of markets, this is known as:

Which combination of variables do most global marketers combine to expand their market shares?

For what does the acronym SBU stand?

Cross-subsidization is the use of resources accumulated in one part of the world to fight a competitive battle in another.

Global marketing can be seen as a culmination of a process of international market entry and expansion.

Which of the following statements about technology and international marketing is accurate?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters