Question 1

Which of the following strategies is not one of the three that the marketing manager has at his/her disposal for competitive strategizing?

Accepted Answer

A)  Target positioning 
B)  Cost leadership 
C)  Differentiation 
D)  Focus 
A)  Target positioning 
B)  Cost leadership 
C)  Differentiation 
D)  Focus

Question 2

Which of the following are the two most powerful globalization drivers?

Accepted Answer

A)  War and conflict 
B)  External and boundary specification 
C)  Permission and oscillating marketing 
D)  Cost inefficiencies and duplication of effort 
A)  War and conflict 
B)  External and boundary specification 
C)  Permission and oscillating marketing 
D)  Cost inefficiencies and duplication of effort

Question 3

The media revolution is creating a common fabric of attitudes and tastes among teenagers

Accepted Answer

A) True 
 B)False

Question 4

The _______________ approach seeks uniformity, especially in elements that are strategic in nature, but also takes care to localize necessary tactical elements.

Accepted Answer

A)  cost saving 
B)  peripheral 
C)  glocalization 
D)  expanded 
A)  cost saving 
B)  peripheral 
C)  glocalization 
D)  expanded

Question 5

Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?

Accepted Answer

Marketers treat the triad region as a si

Question 6

Countries in the triad region are United States, Canada, and Honduras.

Accepted Answer

A) True 
 B)False

Question 7

Executing global account management takes an account executive from a local firm and sends them around the world to situations of extreme need.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following represents a common trend regarding government barriers to international marketing?

Accepted Answer

A)  Many regulations and laws have increased. 
B)  Because international marketing is global, it is not subject to government regulation. 
C)  Global development is regulated by the World Trade Organization (WTO). 
D)  Barriers have fallen dramatically in the last years to further facilitate the globalization of markets. 
A)  Many regulations and laws have increased. 
B)  Because international marketing is global, it is not subject to government regulation. 
C)  Global development is regulated by the World Trade Organization (WTO). 
D)  Barriers have fallen dramatically in the last years to further facilitate the globalization of markets.

Question 9

Finish this statement: Without local commitment, no global program will_______.

Accepted Answer

A)  survive. 
B)  be local. 
C)  format its product line to the converse. 
D)  punish the consumer. 
A)  survive. 
B)  be local. 
C)  format its product line to the converse. 
D)  punish the consumer.

Question 10

Strategic Business Units represent groupings based on product-market similarities.

Accepted Answer

A) True 
 B)False

Question 11

What do the consumers in the triad nations have in common?

Accepted Answer

A)  Gender and political affiliation 
B)  Religious groups and marital status 
C)  Income levels, educational backgrounds, and leisure time 
D)  Ethnicity and culture 
A)  Gender and political affiliation 
B)  Religious groups and marital status 
C)  Income levels, educational backgrounds, and leisure time 
D)  Ethnicity and culture

Question 12

In pursuing cost leadership, the global marketer offers an identical product at a higher cost than the competition.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is not one of the pitfalls that handicap global marketing programs and contribute to their suboptimal performance?

Accepted Answer

A)  Filesharing 
B)  Insufficient research 
C)  Over-standardization 
D)  Inflexibility in planning and implementation 
A)  Filesharing 
B)  Insufficient research 
C)  Over-standardization 
D)  Inflexibility in planning and implementation

Question 14

A focus strategy is defined by its emphasis on a single industry within which the orientation may be toward either low cost or differentiation.

Accepted Answer

A) True 
 B)False

Question 15

During the ________ stage of strategy planning, the company takes a look at its own organization and its capacity for establishing and sustaining competitive advantage within global markets.

Accepted Answer

A)  external blocking 
B)  forensic marketing 
C)  internal analysis 
D)  competitive analysis 
A)  external blocking 
B)  forensic marketing 
C)  internal analysis 
D)  competitive analysis

Question 16

Many industries have become global industries. Which one of the following is not one of the major global industries?

Accepted Answer

A)  Consumer electronics 
B)  Pharmaceuticals 
C)  Home appliances 
D)  Charcoal manufacturing 
A)  Consumer electronics 
B)  Pharmaceuticals 
C)  Home appliances 
D)  Charcoal manufacturing

Question 17

In highly contested consumer goods sectors, launching a new brand may cost as much as $100 million.

Accepted Answer

A) True 
 B)False

Which of the following strategies is not one of the three that the marketing manager has at his/her disposal for competitive strategizing?

Which of the following are the two most powerful globalization drivers?

The media revolution is creating a common fabric of attitudes and tastes among teenagers

The _______________ approach seeks uniformity, especially in elements that are strategic in nature, but also takes care to localize necessary tactical elements.

Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?

Countries in the triad region are United States, Canada, and Honduras.

Executing global account management takes an account executive from a local firm and sends them around the world to situations of extreme need.

Which of the following represents a common trend regarding government barriers to international marketing?

Finish this statement: Without local commitment, no global program will_______.

Strategic Business Units represent groupings based on product-market similarities.

What do the consumers in the triad nations have in common?

In pursuing cost leadership, the global marketer offers an identical product at a higher cost than the competition.

Which of the following is not one of the pitfalls that handicap global marketing programs and contribute to their suboptimal performance?

A focus strategy is defined by its emphasis on a single industry within which the orientation may be toward either low cost or differentiation.

During the ________ stage of strategy planning, the company takes a look at its own organization and its capacity for establishing and sustaining competitive advantage within global markets.

Many industries have become global industries. Which one of the following is not one of the major global industries?

In highly contested consumer goods sectors, launching a new brand may cost as much as $100 million.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 6: Strategic Planning

Which of the following strategies is not one of the three that the marketing manager has at his/her disposal for competitive strategizing?

Which of the following are the two most powerful globalization drivers?

The media revolution is creating a common fabric of attitudes and tastes among teenagers

The _______________ approach seeks uniformity, especially in elements that are strategic in nature, but also takes care to localize necessary tactical elements.

Why are global marketers interested in the Triad regions of North America, Europe and the Asia Pacific region?

Countries in the triad region are United States, Canada, and Honduras.

Executing global account management takes an account executive from a local firm and sends them around the world to situations of extreme need.

Which of the following represents a common trend regarding government barriers to international marketing?

Finish this statement: Without local commitment, no global program will_______.

Strategic Business Units represent groupings based on product-market similarities.

What do the consumers in the triad nations have in common?

In pursuing cost leadership, the global marketer offers an identical product at a higher cost than the competition.

Which of the following is not one of the pitfalls that handicap global marketing programs and contribute to their suboptimal performance?

A focus strategy is defined by its emphasis on a single industry within which the orientation may be toward either low cost or differentiation.

During the ________ stage of strategy planning, the company takes a look at its own organization and its capacity for establishing and sustaining competitive advantage within global markets.

Many industries have become global industries. Which one of the following is not one of the major global industries?

In highly contested consumer goods sectors, launching a new brand may cost as much as $100 million.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters