Exam 7: Marketing Organization, Implementation, and Control

What is a black hole?

A country organization that can exist in a smaller, less-developed country in which corporate commitment to market development is less is called a(n):

Which division best serves firms with few products that do not vary significantly in terms of their environmental sensitivity, and where international sales and profits are still quite insignificant compared with those of the domestic divisions?

An approach to organization that is based on geographical areas is known as:

Ideas which save money or time, or result in a process that is more efficient than existing ones is called:

When is little or no formal organization used?

An approach to organization based on geographical areas is called geographics.

In the little or no formal organization structure, what happens to transactions?

Bureaucratic controls are limited and explicit sets of regulations and rules that outline desired levels of performance.

What is a "best practice"?

Which of the following is not one of the managers that is included in the provisions for cooperation in the matrix approach?

There are three types of structures that companies use to manage foreign activities. Which one of the following is not one of those activities?

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, this is called:

What is the definition of a functional structure?

This approach to organization uses process as a basis for structure.

Which of the following is an approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product lines?

An approach to organization that uses process as a basis for structure is called process structure.

The area approach of organization follows the marketing concept most closely because individual areas and marketing are given concentrated attention.

Reduction of governmental involvement in the marketplace is called:

In a coordinated decentralization structure, overall corporate strategy is provided from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.