Question 1

Religion provides the basis for transcultural similarities under different beliefs and behaviors.

Accepted Answer

A) True 
 B)False  False

Question 2

For years, most marketers have felt that the global customer would be one that would both think and purchase similarly throughout the world.

Accepted Answer

A) True 
 B)False  True

Question 3

The increase in international activity of global firms has increased the need for:

Accepted Answer

A)  gender role division. 
B)  political capital. 
C)  cultural sensitivity training. 
D)  mathematics skills. 
A)  gender role division. 
B)  political capital. 
C)  cultural sensitivity training. 
D)  mathematics skills. C

Question 4

Cultural knowledge is acquired through two main broad-based and multifaceted ways. They are:

Accepted Answer

A)  factual information and experiential knowledge. 
B)  premature and post-tenure. 
C)  philanthropy and philosophy. 
D)  story sharing and transition. 
A)  factual information and experiential knowledge. 
B)  premature and post-tenure. 
C)  philanthropy and philosophy. 
D)  story sharing and transition.

Question 5

According to the survey of managers noted in the text, what is the most critical way to acquire international expertise, especially in terms of understanding cultures?

Accepted Answer

A)  Undergraduate courses 
B)  Assignments overseas 
C)  Training programs 
D)  Business travel 
A)  Undergraduate courses 
B)  Assignments overseas 
C)  Training programs 
D)  Business travel

Question 6

The ideal number of participants in a focus group is:

Accepted Answer

A)  8-12. 
B)  exactly 100. 
C)  one user of each of the brands in the family. 
D)  4, representing children, teenagers, adults, and seniors. 
A)  8-12. 
B)  exactly 100. 
C)  one user of each of the brands in the family. 
D)  4, representing children, teenagers, adults, and seniors.

Question 7

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Accepted Answer

A)  Unilateral fundamentalism 
B)  Ethnocentrism 
C)  Passive transcendence 
D)  Projected culturalism 
A)  Unilateral fundamentalism 
B)  Ethnocentrism 
C)  Passive transcendence 
D)  Projected culturalism

Question 8

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the "jury of executive opinion" research which was conducted in the 1950s.

Accepted Answer

A) True 
 B)False

Question 9

Back-translation is a copy technique used by marketers and advertisers to:

Accepted Answer

A)  translate culturally specific words into the common vernacular. 
B)  portray a culturally diverse unit into a semantic simile. 
C)  become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems. 
D)  oversee the backlog of translation work faced by the majority of global companies. 
A)  translate culturally specific words into the common vernacular. 
B)  portray a culturally diverse unit into a semantic simile. 
C)  become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems. 
D)  oversee the backlog of translation work faced by the majority of global companies.

Question 10

The definition of culture:

Accepted Answer

A)  pertains only to the group being analyzed and does not translate to another group. 
B)  shows that newborns have an understanding of culture from birth, so culture is hereditary. 
C)  is an integrated system of learned behavior patterns that are distinguishing characteristics. 
D)  is difficult to articulate because culture has no distinguishing characteristics. 
A)  pertains only to the group being analyzed and does not translate to another group. 
B)  shows that newborns have an understanding of culture from birth, so culture is hereditary. 
C)  is an integrated system of learned behavior patterns that are distinguishing characteristics. 
D)  is difficult to articulate because culture has no distinguishing characteristics.

Question 11

The challenges for the marketing manager include governing human interaction and predicting human behavior.

Accepted Answer

A) True 
 B)False

Question 12

Why has management in global firms instituted internal cultural educational programs?

Accepted Answer

A)  To employ nationals in temporary jobs 
B)  To identify task orientation procurement methods 
C)  To foster cultural sensitivity and acceptance of new ways of doing things within the organization 
D)  To follow government mandates 
A)  To employ nationals in temporary jobs 
B)  To identify task orientation procurement methods 
C)  To foster cultural sensitivity and acceptance of new ways of doing things within the organization 
D)  To follow government mandates

Question 13

Culture is defined as the set of controversies that enable the citizen to establish fortune through an elaborate system of weights and measures.

Accepted Answer

A) True 
 B)False

Question 14

The culture of the United States emphasizes uniformity whereas the Japanese culture focuses on the differences between and unique characteristics of individuals.

Accepted Answer

A) True 
 B)False

Question 15

The use of visual aids rather than printed materials is recommended in cultures with:

Accepted Answer

A)  high concentrations of Chinese, since their language is interpretive. 
B)  high levels of illiteracy. 
C)  high-end technology including computers and kiosks. 
D)  government regulation. 
A)  high concentrations of Chinese, since their language is interpretive. 
B)  high levels of illiteracy. 
C)  high-end technology including computers and kiosks. 
D)  government regulation.

Question 16

Language has been described as the mirror of culture.

Accepted Answer

A) True 
 B)False

Question 17

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Accepted Answer

Embrace local culture. Many corpo

Question 18

Modernization and Westernization are the same.

Accepted Answer

A) True 
 B)False

Question 19

Values are shared beliefs or group norms that have been internalized by individuals.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is a problem that managers face when working in foreign markets?

Accepted Answer

A)  The manager will always be a foreigner. 
B)  They must adhere to U.S. government patents. 
C)  Restrictions on trade imposed by UNESCO will thwart many of their efforts. 
D)  Retirement comes at a later lifestage in other countries than in the U.S. 
A)  The manager will always be a foreigner. 
B)  They must adhere to U.S. government patents. 
C)  Restrictions on trade imposed by UNESCO will thwart many of their efforts. 
D)  Retirement comes at a later lifestage in other countries than in the U.S.

Religion provides the basis for transcultural similarities under different beliefs and behaviors.

For years, most marketers have felt that the global customer would be one that would both think and purchase similarly throughout the world.

The increase in international activity of global firms has increased the need for:

Cultural knowledge is acquired through two main broad-based and multifaceted ways. They are:

According to the survey of managers noted in the text, what is the most critical way to acquire international expertise, especially in terms of understanding cultures?

The ideal number of participants in a focus group is:

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the "jury of executive opinion" research which was conducted in the 1950s.

Back-translation is a copy technique used by marketers and advertisers to:

The definition of culture:

The challenges for the marketing manager include governing human interaction and predicting human behavior.

Why has management in global firms instituted internal cultural educational programs?

Culture is defined as the set of controversies that enable the citizen to establish fortune through an elaborate system of weights and measures.

The culture of the United States emphasizes uniformity whereas the Japanese culture focuses on the differences between and unique characteristics of individuals.

The use of visual aids rather than printed materials is recommended in cultures with:

Language has been described as the mirror of culture.

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Modernization and Westernization are the same.

Values are shared beliefs or group norms that have been internalized by individuals.

Which of the following is a problem that managers face when working in foreign markets?

The International Marketing Environment

Trade Institutions and Trade Policy

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 3: The Cultural Environment

Religion provides the basis for transcultural similarities under different beliefs and behaviors.

For years, most marketers have felt that the global customer would be one that would both think and purchase similarly throughout the world.

The increase in international activity of global firms has increased the need for:

Cultural knowledge is acquired through two main broad-based and multifaceted ways. They are:

According to the survey of managers noted in the text, what is the most critical way to acquire international expertise, especially in terms of understanding cultures?

The ideal number of participants in a focus group is:

Which of the following is the term used to describe the belief that one's own culture is superior to others?

Focus groups are segments of management who gather to write opinions based on their perception of the market and stem from the "jury of executive opinion" research which was conducted in the 1950s.

Back-translation is a copy technique used by marketers and advertisers to:

The definition of culture:

The challenges for the marketing manager include governing human interaction and predicting human behavior.

Why has management in global firms instituted internal cultural educational programs?

Culture is defined as the set of controversies that enable the citizen to establish fortune through an elaborate system of weights and measures.

The culture of the United States emphasizes uniformity whereas the Japanese culture focuses on the differences between and unique characteristics of individuals.

The use of visual aids rather than printed materials is recommended in cultures with:

Language has been described as the mirror of culture.

What are the six rules which serve as a summary of how culture and its appreciation may serve as a tool to ensure marketing success?

Modernization and Westernization are the same.

Values are shared beliefs or group norms that have been internalized by individuals.

Which of the following is a problem that managers face when working in foreign markets?

The International Marketing Environment

Trade Institutions and Trade Policy

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters