Question 1

There are four forms of "flow" in the channel, and they include physical, transactional, routine and information.

Accepted Answer

A) True 
 B)False  False

Question 2

Why is the Internet a potential threat to the music industry?

Accepted Answer

A)  Timing 
B)  Unrestricted encryption products 
C)  Spatial flocking 
D)  Artists can deliver their works directly to customers 
A)  Timing 
B)  Unrestricted encryption products 
C)  Spatial flocking 
D)  Artists can deliver their works directly to customers D

Question 3

Existing channel structures which must be considered when planning a distribution system are called:

Accepted Answer

A)  channeling. 
B)  precursors. 
C)  distribution culture. 
D)  interagency agreements. 
A)  channeling. 
B)  precursors. 
C)  distribution culture. 
D)  interagency agreements. C

Question 4

Which consumer characteristics of targeted customers will form the basis for the channel design decisions?

Accepted Answer

A)  Station approach and income level 
B)  Transactional analysis and future categories of contingency 
C)  Hierarchical dissemination 
D)  Demographics and psychographics 
A)  Station approach and income level 
B)  Transactional analysis and future categories of contingency 
C)  Hierarchical dissemination 
D)  Demographics and psychographics

Question 5

In managing channel relationships, which of the following is not indicated as a complicating factor that may separate the two parties?

Accepted Answer

A)  Ownership 
B)  Subletting 
C)  Geographic Distance 
D)  Different rules of law 
A)  Ownership 
B)  Subletting 
C)  Geographic Distance 
D)  Different rules of law

Question 6

What are the five types of distance that are said to exist between a buyer and an international seller?

Accepted Answer

A)  Frequency, spontaneity, clarity, simplistic and focal point distances. 
B)  Rigid, flexible, moderate, pliable, and textured distances. 
C)  Micro, macro, short, long and moderate distances. 
D)  Social, cultural, technological, time and geographical distances. 
A)  Frequency, spontaneity, clarity, simplistic and focal point distances. 
B)  Rigid, flexible, moderate, pliable, and textured distances. 
C)  Micro, macro, short, long and moderate distances. 
D)  Social, cultural, technological, time and geographical distances.

Question 7

Which of the following is considered the most long-term of the marketing mix decisions?

Accepted Answer

A)  Pricing 
B)  Promotion 
C)  Channel Design 
D)  Fluctuation 
A)  Pricing 
B)  Promotion 
C)  Channel Design 
D)  Fluctuation

Question 8

What is true about primary target market audiences when comparing them from one market to another?

Accepted Answer

A)  They are usually different. 
B)  They are usually exactly the same, with no differences. 
C)  Only primary users can be primary targets. 
D)  Governments are not primary target market audiences. 
A)  They are usually different. 
B)  They are usually exactly the same, with no differences. 
C)  Only primary users can be primary targets. 
D)  Governments are not primary target market audiences.

Question 9

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:

Accepted Answer

A)  the quicker products are taken to market. 
B)  the more chance of the relationship becoming tighter. 
C)  the more difficult for the marketer to have a final say in pricing and promotions. 
D)  the essentials of staffing pre-screening are required. 
A)  the quicker products are taken to market. 
B)  the more chance of the relationship becoming tighter. 
C)  the more difficult for the marketer to have a final say in pricing and promotions. 
D)  the essentials of staffing pre-screening are required.

Question 10

A firm's international market experience will cause variation in distribution patterns.

Accepted Answer

A) True 
 B)False

Question 11

This category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly.

Accepted Answer

A)  Indirect Exporter 
B)  Direct Exporter 
C)  Integrated Distribution 
D)  Agents 
A)  Indirect Exporter 
B)  Direct Exporter 
C)  Integrated Distribution 
D)  Agents

Question 12

Which of the following is not one of three flows of the marketing channel?

Accepted Answer

A)  Psychological 
B)  Physical 
C)  Transactional 
D)  Informational 
A)  Psychological 
B)  Physical 
C)  Transactional 
D)  Informational

Question 13

Which of the following is true about the majority of products sold to ultimate users in foreign international markets?

Accepted Answer

A)  All products are shipped with Made In The U.S.A. labels attached. 
B)  Few of these products are shipped directly to the ultimate user. 
C)  Taxes are included in the industrial price of the good. 
D)  Only American companies can ship directly to the end user. 
A)  All products are shipped with Made In The U.S.A. labels attached. 
B)  Few of these products are shipped directly to the ultimate user. 
C)  Taxes are included in the industrial price of the good. 
D)  Only American companies can ship directly to the end user.

Question 14

Gray markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels.

Accepted Answer

A) True 
 B)False

Question 15

What direct threat does the Internet pose to intermediaries?

Accepted Answer

A)  Canceling the trade deficit 
B)  Institutionalization of the duty paid on electronic transactions 
C)  The possibility of elimination of intermediaries 
D)  Probation 
A)  Canceling the trade deficit 
B)  Institutionalization of the duty paid on electronic transactions 
C)  The possibility of elimination of intermediaries 
D)  Probation

Question 16

Which of the following is not a distribution system indicated in the text?

Accepted Answer

A)  The firm sells directly to customers. 
B)  The firm sells to foreign governments who in turn broker the merchandise to dealers. 
C)  The company operates through competitors' intermediaries. 
D)  The business depends on an outside distribution system with regional or global coverage. 
A)  The firm sells directly to customers. 
B)  The firm sells to foreign governments who in turn broker the merchandise to dealers. 
C)  The company operates through competitors' intermediaries. 
D)  The business depends on an outside distribution system with regional or global coverage.

Question 17

Which department from the U.S. government provides services that can assist firms in identifying suitable representatives for commerce abroad?

Accepted Answer

A)  Defense 
B)  Homeland Security 
C)  Education 
D)  Commerce 
A)  Defense 
B)  Homeland Security 
C)  Education 
D)  Commerce

Question 18

Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets.

Accepted Answer

A) True 
 B)False

Question 19

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels. What type of market is this?

Accepted Answer

A)  Subversive 
B)  Sub-governmental 
C)  Gray 
D)  Placid 
A)  Subversive 
B)  Sub-governmental 
C)  Gray 
D)  Placid

Question 20

The term capital is a term used to describe a situation that is important enough for top management to make a decision based on policy and politics.

Accepted Answer

A) True 
 B)False

There are four forms of "flow" in the channel, and they include physical, transactional, routine and information.

Why is the Internet a potential threat to the music industry?

Existing channel structures which must be considered when planning a distribution system are called:

Which consumer characteristics of targeted customers will form the basis for the channel design decisions?

In managing channel relationships, which of the following is not indicated as a complicating factor that may separate the two parties?

What are the five types of distance that are said to exist between a buyer and an international seller?

Which of the following is considered the most long-term of the marketing mix decisions?

What is true about primary target market audiences when comparing them from one market to another?

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:

A firm's international market experience will cause variation in distribution patterns.

This category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly.

Which of the following is not one of three flows of the marketing channel?

Which of the following is true about the majority of products sold to ultimate users in foreign international markets?

Gray markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels.

What direct threat does the Internet pose to intermediaries?

Which of the following is not a distribution system indicated in the text?

Which department from the U.S. government provides services that can assist firms in identifying suitable representatives for commerce abroad?

Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets.

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels. What type of market is this?

The term capital is a term used to describe a situation that is important enough for top management to make a decision based on policy and politics.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 13: Distribution Management

There are four forms of "flow" in the channel, and they include physical, transactional, routine and information.

Why is the Internet a potential threat to the music industry?

Existing channel structures which must be considered when planning a distribution system are called:

Which consumer characteristics of targeted customers will form the basis for the channel design decisions?

In managing channel relationships, which of the following is not indicated as a complicating factor that may separate the two parties?

What are the five types of distance that are said to exist between a buyer and an international seller?

Which of the following is considered the most long-term of the marketing mix decisions?

What is true about primary target market audiences when comparing them from one market to another?

The looser the relationship is between the marketer and intermediaries, the less control the marketer can exert. Therefore, the longer the channel:

A firm's international market experience will cause variation in distribution patterns.

This category of export marketing strategy requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly.

Which of the following is not one of three flows of the marketing channel?

Which of the following is true about the majority of products sold to ultimate users in foreign international markets?

Gray markets refer to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels.

What direct threat does the Internet pose to intermediaries?

Which of the following is not a distribution system indicated in the text?

Which department from the U.S. government provides services that can assist firms in identifying suitable representatives for commerce abroad?

Because only a few products are sold directly to ultimate users, an international marketer has to decide on alternative ways to move products to chosen markets.

Parallel importation refers to authentic and legitimately manufactured trademark items that are produced and purchased abroad but imported or diverted to the United States by bypassing designated channels. What type of market is this?

The term capital is a term used to describe a situation that is important enough for top management to make a decision based on policy and politics.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters