Question 1

Which of the following is not on the eleven C's checklist?

Accepted Answer

A)  Country 
B)  Company objectives 
C)  Character 
D)  Capital 
A)  Country 
B)  Company objectives 
C)  Character 
D)  Capital

Question 2

The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions.

Accepted Answer

A) True 
 B)False

Question 3

Which of the following is not another name for an e-commerce hub site?

Accepted Answer

A)  Virtual mall 
B)  E-marketplace 
C)  Web-spoke 
D)  Digital intermediary 
A)  Virtual mall 
B)  E-marketplace 
C)  Web-spoke 
D)  Digital intermediary

Question 4

An intermediary is a person assigned in a company to track shipping of products.

Accepted Answer

A) True 
 B)False

Question 5

Foreign legislation affecting distribution and agents is an essential part of the distribution culture of a market.

Accepted Answer

A) True 
 B)False

Question 6

When would multiple channels of distribution be best implemented?

Accepted Answer

A)  When selling direct to the consumer. 
B)  When selling direct to the manufacturer 
C)  When selling direct to the producer. 
D)  When increasing the sales volume. 
A)  When selling direct to the consumer. 
B)  When selling direct to the manufacturer 
C)  When selling direct to the producer. 
D)  When increasing the sales volume.

Question 7

Which of the following was not cited in the text as a reason for termination of the channel relationship?

Accepted Answer

A)  Authoritarian decision by the consumer advocacy group 
B)  Marketers distribution approach 
C)  Intermediary's lack of performance 
D)  One of the parties not honoring agreements 
A)  Authoritarian decision by the consumer advocacy group 
B)  Marketers distribution approach 
C)  Intermediary's lack of performance 
D)  One of the parties not honoring agreements

Question 8

What is the most likely scenario for an international product introduction?

Accepted Answer

A)  To be English based and only deal with American intermediaries 
B)  Concentrate efforts on only the most attractive markets 
C)  Personalize the packaging for individuals 
D)  Preplan the marketing allocation to include customization 
A)  To be English based and only deal with American intermediaries 
B)  Concentrate efforts on only the most attractive markets 
C)  Personalize the packaging for individuals 
D)  Preplan the marketing allocation to include customization

Question 9

Which of the following is not an external determinant of channel structure relationships?

Accepted Answer

A)  Customer characteristics 
B)  Culture 
C)  Competition 
D)  Capital 
A)  Customer characteristics 
B)  Culture 
C)  Competition 
D)  Capital

Question 10

Which of the following is not considered a channel?

Accepted Answer

A)  Direct from producer to consumer 
B)  Multi-level channel 
C)  Intermediaries participating in the channel from business-to-business 
D)  R&D and manufacturing a product 
A)  Direct from producer to consumer 
B)  Multi-level channel 
C)  Intermediaries participating in the channel from business-to-business 
D)  R&D and manufacturing a product

Question 11

Which of the following is not a responsibility of an intermediary?

Accepted Answer

A)  Promotional Activities 
B)  Financing 
C)  Logistics 
D)  Communication with retailers 
A)  Promotional Activities 
B)  Financing 
C)  Logistics 
D)  Communication with retailers

Question 12

Costs is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel.

Accepted Answer

A) True 
 B)False

Question 13

The easiest source for the firm seeking to establish a relationship with an intermediary is to consult a trade directory.

Accepted Answer

A) True 
 B)False

Question 14

The number of areas in which the marketer's products are represented and the quality of that representation is known as:

Accepted Answer

A)  placement. 
B)  bartering. 
C)  sectoring. 
D)  coverage. 
A)  placement. 
B)  bartering. 
C)  sectoring. 
D)  coverage.

Question 15

Why is privacy such an issue in e-business?

Accepted Answer

Privacy issues have grown exponentially

Question 16

Which of these is not a sector that is forecasted to lead the way in business-to-business online transactions?

Accepted Answer

A)  Motor vehicles 
B)  Shipping 
C)  Manufacturing 
D)  Government 
A)  Motor vehicles 
B)  Shipping 
C)  Manufacturing 
D)  Government

Question 17

The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representations.

Accepted Answer

A) True 
 B)False

Question 18

Privacy has not been a concern of international markets with regards to e-commerce in international markets because of the increase in government scrutiny of these transactions.

Accepted Answer

A) True 
 B)False

Which of the following is not on the eleven C's checklist?

The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions.

Which of the following is not another name for an e-commerce hub site?

An intermediary is a person assigned in a company to track shipping of products.

Foreign legislation affecting distribution and agents is an essential part of the distribution culture of a market.

When would multiple channels of distribution be best implemented?

Which of the following was not cited in the text as a reason for termination of the channel relationship?

What is the most likely scenario for an international product introduction?

Which of the following is not an external determinant of channel structure relationships?

Which of the following is not considered a channel?

Which of the following is not a responsibility of an intermediary?

Costs is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel.

The easiest source for the firm seeking to establish a relationship with an intermediary is to consult a trade directory.

The number of areas in which the marketer's products are represented and the quality of that representation is known as:

Why is privacy such an issue in e-business?

Which of these is not a sector that is forecasted to lead the way in business-to-business online transactions?

The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representations.

Privacy has not been a concern of international markets with regards to e-commerce in international markets because of the increase in government scrutiny of these transactions.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 13: Distribution Management

Which of the following is not on the eleven C's checklist?

The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions.

Which of the following is not another name for an e-commerce hub site?

An intermediary is a person assigned in a company to track shipping of products.

Foreign legislation affecting distribution and agents is an essential part of the distribution culture of a market.

When would multiple channels of distribution be best implemented?

Which of the following was not cited in the text as a reason for termination of the channel relationship?

What is the most likely scenario for an international product introduction?

Which of the following is not an external determinant of channel structure relationships?

Which of the following is not considered a channel?

Which of the following is not a responsibility of an intermediary?

Costs is the expenditure that is closely related to the capital dimension and is included at the beginning of establishing the channel.

The easiest source for the firm seeking to establish a relationship with an intermediary is to consult a trade directory.

The number of areas in which the marketer's products are represented and the quality of that representation is known as:

Why is privacy such an issue in e-business?

Which of these is not a sector that is forecasted to lead the way in business-to-business online transactions?

The term coverage is used to describe both the number of areas in which the marketer's products are represented and the quality of that representations.

Privacy has not been a concern of international markets with regards to e-commerce in international markets because of the increase in government scrutiny of these transactions.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters