Question 1

The most basic indicator of market potential is income.

Accepted Answer

A) True 
 B)False  False

Question 2

Data on the availability of _______ (marketing-related) infrastructure are often not readily available.

Accepted Answer

A)  power 
B)  commercial 
C)  Non-commercial 
D)  transportation 
A)  power 
B)  commercial 
C)  Non-commercial 
D)  transportation B

Question 3

Describe the three types of unions that were discussed in the text and that relate to trading partnerships between countries.

Accepted Answer

Customs Unions - countries dismantle barriers to trade in goods and services among members and have a common trade policy to non member nations.
Economic Unions requires integration of economic policies in addition to the free movement of goods, services and factors of production across borders.
Political Unions in which the nations agree on political unification.

Question 4

More people live alone in Norway and Germany than any place else on earth.

Accepted Answer

A) True 
 B)False

Question 5

What is the name of the law that states that as a family's income increases, the percentage spent on food will decrease?

Accepted Answer

A)  Consumption Law 
B)  Engel's Law 
C)  The Law of Diminishing Returns 
D)  Case Law 
A)  Consumption Law 
B)  Engel's Law 
C)  The Law of Diminishing Returns 
D)  Case Law

Question 6

The number of people in a particular market provides what indicator of market size?

Accepted Answer

A)  Ethnic cuisine 
B)  Electricity usage 
C)  Population 
D)  Government regulation 
A)  Ethnic cuisine 
B)  Electricity usage 
C)  Population 
D)  Government regulation

Question 7

Purchasing power is a function of income, prices, savings, and what other variable?

Accepted Answer

A)  postal rates 
B)  education 
C)  credit availability 
D)  natural resources 
A)  postal rates 
B)  education 
C)  credit availability 
D)  natural resources

Question 8

Name the three secondary sources of information that are a good starting point for marketers to investigate when researching an emerging economy.

Accepted Answer

A)  Television, mall interviews, and computers 
B)  World Bank files, United Nations publications, and country Statistical Abstracts 
C)  Personal interviews, questionnaires, and focus groups 
D)  Century statistics, population figures, and phone surveys 
A)  Television, mall interviews, and computers 
B)  World Bank files, United Nations publications, and country Statistical Abstracts 
C)  Personal interviews, questionnaires, and focus groups 
D)  Century statistics, population figures, and phone surveys

Question 9

How many cell phones were estimated to be in use worldwide in 2008?

Accepted Answer

A)  1 per household 
B)  3 billion 
C)  900 million 
D)  500 million 
A)  1 per household 
B)  3 billion 
C)  900 million 
D)  500 million

Question 10

The term used to describe how many units of currency are needed in one country to buy the amount of goods and services that the same unit of currency will buy in another country is called:

Accepted Answer

A)  currency. 
B)  the exchange rate. 
C)  purchasing power parities. 
D)  value added. 
A)  currency. 
B)  the exchange rate. 
C)  purchasing power parities. 
D)  value added.

Question 11

Despite U.S. fears of rapid job loss if companies would send business south of the border, recent studies have declared the job gain or loss almost a wash-out.

Accepted Answer

A) True 
 B)False

Question 12

A country's use of computers, telephones, broadcast media, and print media is an indicator of what infrastructure element?

Accepted Answer

A)  Passive consumers 
B)  Communications 
C)  Neighborhoods 
D)  Universities 
A)  Passive consumers 
B)  Communications 
C)  Neighborhoods 
D)  Universities

Question 13

Which three countries were involved in NAFTA and what are the characteristics of that agreement?

Accepted Answer

The North American Trade Agreement invol

Question 14

Which country is the world's largest exporter of textiles since beginning to increase production in the 1980s?

Accepted Answer

A)  Japan 
B)  China 
C)  Philippines 
D)  Africa 
A)  Japan 
B)  China 
C)  Philippines 
D)  Africa

Question 15

List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.

Accepted Answer

Research - learn about the needs, aspira

Question 16

The main dimensions of a market can be captured by considering the population and its various characteristics, the country's infrastructure, the geographical features of the environment, and the amount of foreign involvement in the economy.

Accepted Answer

A) True 
 B)False

Question 17

In 1999, a milestone in world population was reached. How many persons live on our planet based on the estimate done during that year?

Accepted Answer

A)  500 million 
B)  1 billion 
C)  300 million billion 
D)  6 billion 
A)  500 million 
B)  1 billion 
C)  300 million billion 
D)  6 billion

Question 18

Which continent is the poorest and owes the rest of the world $375 billion, yet may also provide the biggest potential market opportunity for marketers in the twenty-first century?

Accepted Answer

A)  Australia 
B)  Asia 
C)  Eurasia 
D)  Africa 
A)  Australia 
B)  Asia 
C)  Eurasia 
D)  Africa

Question 19

India has more middle class consumers than Germany.

Accepted Answer

A) True 
 B)False

Question 20

A true economic union requires the trading countries to integrate:

Accepted Answer

A)  economic policies. 
B)  marriages. 
C)  university degrees. 
D)  transportation authority. 
A)  economic policies. 
B)  marriages. 
C)  university degrees. 
D)  transportation authority.

The most basic indicator of market potential is income.

Data on the availability of _______ (marketing-related) infrastructure are often not readily available.

Describe the three types of unions that were discussed in the text and that relate to trading partnerships between countries.

More people live alone in Norway and Germany than any place else on earth.

What is the name of the law that states that as a family's income increases, the percentage spent on food will decrease?

The number of people in a particular market provides what indicator of market size?

Purchasing power is a function of income, prices, savings, and what other variable?

Name the three secondary sources of information that are a good starting point for marketers to investigate when researching an emerging economy.

How many cell phones were estimated to be in use worldwide in 2008?

The term used to describe how many units of currency are needed in one country to buy the amount of goods and services that the same unit of currency will buy in another country is called:

Despite U.S. fears of rapid job loss if companies would send business south of the border, recent studies have declared the job gain or loss almost a wash-out.

A country's use of computers, telephones, broadcast media, and print media is an indicator of what infrastructure element?

Which three countries were involved in NAFTA and what are the characteristics of that agreement?

Which country is the world's largest exporter of textiles since beginning to increase production in the 1980s?

List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.

The main dimensions of a market can be captured by considering the population and its various characteristics, the country's infrastructure, the geographical features of the environment, and the amount of foreign involvement in the economy.

In 1999, a milestone in world population was reached. How many persons live on our planet based on the estimate done during that year?

Which continent is the poorest and owes the rest of the world $375 billion, yet may also provide the biggest potential market opportunity for marketers in the twenty-first century?

India has more middle class consumers than Germany.

A true economic union requires the trading countries to integrate:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 4: The Economic Environment

The most basic indicator of market potential is income.

Data on the availability of _______ (marketing-related) infrastructure are often not readily available.

Describe the three types of unions that were discussed in the text and that relate to trading partnerships between countries.

More people live alone in Norway and Germany than any place else on earth.

What is the name of the law that states that as a family's income increases, the percentage spent on food will decrease?

The number of people in a particular market provides what indicator of market size?

Purchasing power is a function of income, prices, savings, and what other variable?

Name the three secondary sources of information that are a good starting point for marketers to investigate when researching an emerging economy.

How many cell phones were estimated to be in use worldwide in 2008?

The term used to describe how many units of currency are needed in one country to buy the amount of goods and services that the same unit of currency will buy in another country is called:

Despite U.S. fears of rapid job loss if companies would send business south of the border, recent studies have declared the job gain or loss almost a wash-out.

A country's use of computers, telephones, broadcast media, and print media is an indicator of what infrastructure element?

Which three countries were involved in NAFTA and what are the characteristics of that agreement?

Which country is the world's largest exporter of textiles since beginning to increase production in the 1980s?

List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.

The main dimensions of a market can be captured by considering the population and its various characteristics, the country's infrastructure, the geographical features of the environment, and the amount of foreign involvement in the economy.

In 1999, a milestone in world population was reached. How many persons live on our planet based on the estimate done during that year?

Which continent is the poorest and owes the rest of the world $375 billion, yet may also provide the biggest potential market opportunity for marketers in the twenty-first century?

India has more middle class consumers than Germany.

A true economic union requires the trading countries to integrate:

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters