Exam 1: The International Marketing Environment

In the definition of international marketing, the major foundation of this process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of individuals and organizations.

The analysis, planning, implementation, and control stages make up what process?

International marketing is much more than the science and art of business; it includes economics, anthropology, cultural studies, geography, history, languages, jurisprudence, statistics, demographics, and many other fields.

Trade-based progress toward global wealth must include all of the following except:

Export-import trade, licensing, joint ventures, wholly owned subsidiaries, turnkey operations, and management contracts are examples of what?

Which of the following statements is not true when describing the role of and the effect of international marketing on companies?

Which of the following is the best definition of international marketing?

As people live in a place, they modify it, creating something that can be as important as or more important in economic terms than the natural environment. What is this called?

One way to guard against market saturation of a product is:

Firms that operate in the United States (domestic only) pay significantly higher wages than international firms.

Which of the following is NOT one of the forms of international marketing defined in the text?

What are the four elements of the marketing mix?

What are the characteristics of intended target markets?

The marketing manager's role has two integral parts: determining out-sourcing output and the level of government regulation as it applies to productivity.

To achieve success in the art of international marketing, it is necessary to be firmly grounded in its technological aspects.

World trade has assumed an importance heretofore unknown to the global community, and, as a result, many countries and firms have found it highly desirable to become major participants in international marketing.

Today, the United States' two-way trade with Europe reflects over two hundred years of history as trading partners and still represents the number one trading alliance the U.S. has with any region.

Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?

Many firms commit grave mistakes which lead to inefficiency, lack of consumer acceptance, and sometimes even corporate failure because executives believe that:

Companies are fairly consistent in their international activities because of the similarities in their levels of experience, resources and capabilities.