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Technological Innovation in Marketing Has Direct Effects on the Efficiency

Question 18

Multiple Choice

Technological innovation in marketing has direct effects on the efficiency of business. Which of the following statements is true?


A) Technological innovation has complicated the production process, so products take longer to produce.
B) Technological innovation has increased demand, therefore products cost more to distribute.
C) Technological innovation allows for customization in order to meet diverse customer needs.
D) Technological innovation causes higher prices because of the distance that raw materials have to travel.

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