Question 1

The core of a firm's international operations is pricing.

Accepted Answer

A) True 
 B)False  False

Question 2

When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:

Accepted Answer

A)  wind. 
B)  local behavior, tastes, attributes and traditions. 
C)  boundaries. 
D)  GPS satellites. 
A)  wind. 
B)  local behavior, tastes, attributes and traditions. 
C)  boundaries. 
D)  GPS satellites. B

Question 3

Why has McDonald's changed the name of Ronald McDonald to Donald McDonald in Japan?

Accepted Answer

A)  It is easier for Japanese speakers to pronounce. 
B)  There is no such word as Ronald in Japanese. 
C)  Donald is a name of affection. 
D)  Ronald reminds them of Ronald Reagan. 
A)  It is easier for Japanese speakers to pronounce. 
B)  There is no such word as Ronald in Japanese. 
C)  Donald is a name of affection. 
D)  Ronald reminds them of Ronald Reagan. A

Question 4

Chile was the first country in the world to enact legislation against most aerosol sprays on the grounds that they may harm the atmosphere.

Accepted Answer

A) True 
 B)False

Question 5

The international product or service can be defined as the complex combination of tangible and intangible elements that distinguishes it from the other entities in the marketplace.

Accepted Answer

A) True 
 B)False

Question 6

Explain how counterfeiting has become a problem in foreign markets.

Accepted Answer

The theft of intellectual property is a

Question 7

The cost of compliance with government regulations is:

Accepted Answer

A)  low. 
B)  proportional to the amount of weight and taxes. 
C)  high. 
D)  seasonal. 
A)  low. 
B)  proportional to the amount of weight and taxes. 
C)  high. 
D)  seasonal.

Question 8

Which of the following are typical changes to products modified for the international marketplace?

Accepted Answer

A)  Packaging, measuring units, labeling and instructions. 
B)  Weight, size and units. 
C)  Contents 
D)  Sweetness levels and color 
A)  Packaging, measuring units, labeling and instructions. 
B)  Weight, size and units. 
C)  Contents 
D)  Sweetness levels and color

Question 9

What are the three conditions which generally require product adaptation in consumer goods?

Accepted Answer

A)  Time, space and utility. 
B)  Focus, layout and entity. 
C)  Cultural grounding, economic conditions and target markets. 
D)  Money, labor and foreclosure. 
A)  Time, space and utility. 
B)  Focus, layout and entity. 
C)  Cultural grounding, economic conditions and target markets. 
D)  Money, labor and foreclosure.

Question 10

The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.

Accepted Answer

A) True 
 B)False

Question 11

Differentiation is a marketing method to:

Accepted Answer

A)  get different customers to try the product. 
B)  achieve lasting market penetration through assumption. 
C)  dilate the market forces with excessive distribution. 
D)  help consumers distinguish between competing brands. 
A)  get different customers to try the product. 
B)  achieve lasting market penetration through assumption. 
C)  dilate the market forces with excessive distribution. 
D)  help consumers distinguish between competing brands.

Question 12

Which of the following is not one of the three facts a company should consider when marketing a product abroad?

Accepted Answer

A)  The markets 
B)  The domestic policy 
C)  The product and its characteristics 
D)  The company characteristics 
A)  The markets 
B)  The domestic policy 
C)  The product and its characteristics 
D)  The company characteristics

Question 13

Any good bearing an unauthorized representation of a trademark, patented invention , or copyrighted work that is legally protected in the country where it is marketed is known as:

Accepted Answer

A)  capitalism. 
B)  entrepreneurship. 
C)  counterfeit. 
D)  below market. 
A)  capitalism. 
B)  entrepreneurship. 
C)  counterfeit. 
D)  below market.

Question 14

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

Accepted Answer

A)  peer group. 
B)  lesson. 
C)  brand. 
D)  image. 
A)  peer group. 
B)  lesson. 
C)  brand. 
D)  image.

Question 15

What is ISO 9000?

Accepted Answer

A)  A cleaning fluid. 
B)  A jet airplane produced by the British company Airbus. 
C)  A set of technical standards for the European Union. 
D)  A rock group. 
A)  A cleaning fluid. 
B)  A jet airplane produced by the British company Airbus. 
C)  A set of technical standards for the European Union. 
D)  A rock group.

Question 16

Which of the following is not one of the groups of factors which determine cultural and psychological specificity in relation to products and services?

Accepted Answer

A)  World mean temperature. 
B)  Consumption patterns. 
C)  Psychological characteristics. 
D)  General cultural criteria. 
A)  World mean temperature. 
B)  Consumption patterns. 
C)  Psychological characteristics. 
D)  General cultural criteria.

Question 17

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Accepted Answer

A) True 
 B)False

Question 18

Why is Dunkin' Donuts marketing doughnuts in Brazil as snacks and desserts for parties?

Accepted Answer

A)  The round shape is reminiscent of Brazilian ancient trophies. 
B)  Sweet pastries are eaten with warm goat's milk. 
C)  The constriction of shipping does not allow for adequate supplies. 
D)  Brazilians rarely eat breakfast. 
A)  The round shape is reminiscent of Brazilian ancient trophies. 
B)  Sweet pastries are eaten with warm goat's milk. 
C)  The constriction of shipping does not allow for adequate supplies. 
D)  Brazilians rarely eat breakfast.

Question 19

All of these are factors encouraging adaptation except:

Accepted Answer

A)  Differing consumer behavior patterns 
B)  Local competition. 
C)  Global competition. 
D)  Differing use conditions. 
A)  Differing consumer behavior patterns 
B)  Local competition. 
C)  Global competition. 
D)  Differing use conditions.

Question 20

Why do climate and geography affect product offerings in foreign countries?

Accepted Answer

A)  The result maybe longer shipping and storage times, perhaps affecting the product. 
B)  Gasoline does not work as well at high altitudes. 
C)  The U.S. Mail does not mail to foreign countries. 
D)  Live animals cannot be shipped internationally. 
A)  The result maybe longer shipping and storage times, perhaps affecting the product. 
B)  Gasoline does not work as well at high altitudes. 
C)  The U.S. Mail does not mail to foreign countries. 
D)  Live animals cannot be shipped internationally.

The core of a firm's international operations is pricing.

When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:

Why has McDonald's changed the name of Ronald McDonald to Donald McDonald in Japan?

Chile was the first country in the world to enact legislation against most aerosol sprays on the grounds that they may harm the atmosphere.

The international product or service can be defined as the complex combination of tangible and intangible elements that distinguishes it from the other entities in the marketplace.

Explain how counterfeiting has become a problem in foreign markets.

The cost of compliance with government regulations is:

Which of the following are typical changes to products modified for the international marketplace?

What are the three conditions which generally require product adaptation in consumer goods?

The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.

Differentiation is a marketing method to:

Which of the following is not one of the three facts a company should consider when marketing a product abroad?

Any good bearing an unauthorized representation of a trademark, patented invention , or copyrighted work that is legally protected in the country where it is marketed is known as:

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

What is ISO 9000?

Which of the following is not one of the groups of factors which determine cultural and psychological specificity in relation to products and services?

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Why is Dunkin' Donuts marketing doughnuts in Brazil as snacks and desserts for parties?

All of these are factors encouraging adaptation except:

Why do climate and geography affect product offerings in foreign countries?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 10: Product Adaptation

The core of a firm's international operations is pricing.

When an international marketer is trying to gain customer's approval, product decision of consumer-products are affected by:

Why has McDonald's changed the name of Ronald McDonald to Donald McDonald in Japan?

Chile was the first country in the world to enact legislation against most aerosol sprays on the grounds that they may harm the atmosphere.

The international product or service can be defined as the complex combination of tangible and intangible elements that distinguishes it from the other entities in the marketplace.

Explain how counterfeiting has become a problem in foreign markets.

The cost of compliance with government regulations is:

Which of the following are typical changes to products modified for the international marketplace?

What are the three conditions which generally require product adaptation in consumer goods?

The characteristics and behavior of intended customer groups are as important as governmental influences on the product adaptation decision.

Differentiation is a marketing method to:

Which of the following is not one of the three facts a company should consider when marketing a product abroad?

Any good bearing an unauthorized representation of a trademark, patented invention , or copyrighted work that is legally protected in the country where it is marketed is known as:

The name, term, symbol, sign or design used by a firm to differentiate its offerings from those of its competitors is called the:

What is ISO 9000?

Which of the following is not one of the groups of factors which determine cultural and psychological specificity in relation to products and services?

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

Why is Dunkin' Donuts marketing doughnuts in Brazil as snacks and desserts for parties?

All of these are factors encouraging adaptation except:

Why do climate and geography affect product offerings in foreign countries?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters