Question 1

What are the three prevailing environmental conditions over which the international marketing has no control?

Accepted Answer

A)  Price, product and promotion. 
B)  Message, money and media. 
C)  Legal, economic and climatic conditions. 
D)  Gambling, risk and price. 
A)  Price, product and promotion. 
B)  Message, money and media. 
C)  Legal, economic and climatic conditions. 
D)  Gambling, risk and price.

Question 2

The term Brand refers to a recorded or imbedded universal product code number that is scanned by importers and exports to electronically establish links to resources in inventory.

Accepted Answer

A) True 
 B)False

Question 3

When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?

Accepted Answer

A)  Augmented. 
B)  Polite. 
C)  Innate 
D)  Planned 
A)  Augmented. 
B)  Polite. 
C)  Innate 
D)  Planned

Question 4

Research findings on market traits and potential should be used to determine the optimal degree of customization needed in products and product lines relative to incremental cost of the effort.

Accepted Answer

A) True 
 B)False

Question 5

What do manufacturers of household appliances need to be aware of in foreign markets?

Accepted Answer

A)  Leverage. 
B)  Altitude. 
C)  Electrical differences. 
D)  Post industrial stratification. 
A)  Leverage. 
B)  Altitude. 
C)  Electrical differences. 
D)  Post industrial stratification.

Question 6

Regulations and customer behavior differences and their impact should be taken into consideration to be successful in marketing.

Accepted Answer

A) True 
 B)False

Question 7

Because of standardization, marketers do not need to know about local market characteristics because the marketing is standardized as well.

Accepted Answer

A) True 
 B)False

Question 8

A customer attaches value to a product in proportion to what?

Accepted Answer

A)  The price in a competitive framework. 
B)  Simple economics. 
C)  The products perceived ability to help solve problems or meet needs. 
D)  Income. 
A)  The price in a competitive framework. 
B)  Simple economics. 
C)  The products perceived ability to help solve problems or meet needs. 
D)  Income.

Question 9

What is a Maharaja Mac?

Accepted Answer

A)  A dance created by the group Date 5. 
B)  A taxi that increases speed through pedaling. 
C)  An Indian trade barrier. 
D)  A "Big Mac" made with mutton in India. 
A)  A dance created by the group Date 5. 
B)  A taxi that increases speed through pedaling. 
C)  An Indian trade barrier. 
D)  A "Big Mac" made with mutton in India.

Question 10

Non-tariff barriers include tariffs.

Accepted Answer

A) True 
 B)False

Question 11

Making a profit is the key to successful marketing.

Accepted Answer

A) True 
 B)False

Question 12

In order to make Boeing 737 the best-selling jet in history, Boeing engineers redesigned the lavatories so that people in countries with shorter people could see the mirrors.

Accepted Answer

A) True 
 B)False

Question 13

Cultural grounding is based not only on cultural grounding, but also the nature of the product.

Accepted Answer

A) True 
 B)False

Question 14

What is the answer to the question "should we enter a market and adapt our product accordingly" when it is asked by an international marketer?

Accepted Answer

Firms entering or participating in the i

Question 15

Which category of product has the most homogenous demand in all countries?

Accepted Answer

A)  Food 
B)  Consumer nondurables 
C)  Business products 
D)  Consumer durables 
A)  Food 
B)  Consumer nondurables 
C)  Business products 
D)  Consumer durables

Question 16

Why did Coca Cola change the name of Diet Coke to Coke Light in many countries?

Accepted Answer

A)  There was no global character for the word Diet. 
B)  Diet is a dirty word in other countries. 
C)  To match what beer manufacturers were doing. 
D)  To focus on helping people feel and look their best. 
A)  There was no global character for the word Diet. 
B)  Diet is a dirty word in other countries. 
C)  To match what beer manufacturers were doing. 
D)  To focus on helping people feel and look their best.

Question 17

One of the drawbacks of standardization is cost savings in marketing.

Accepted Answer

A) True 
 B)False

Question 18

In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?

Accepted Answer

A)  It is easier to get these smaller items through customs. 
B)  Most developing country citizens cannot read, therefore do not need packaging. 
C)  Each product is taxed differently by unit. 
D)  So that consumers with limited incomes can afford them. 
A)  It is easier to get these smaller items through customs. 
B)  Most developing country citizens cannot read, therefore do not need packaging. 
C)  Each product is taxed differently by unit. 
D)  So that consumers with limited incomes can afford them.

What are the three prevailing environmental conditions over which the international marketing has no control?

The term Brand refers to a recorded or imbedded universal product code number that is scanned by importers and exports to electronically establish links to resources in inventory.

When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?

Research findings on market traits and potential should be used to determine the optimal degree of customization needed in products and product lines relative to incremental cost of the effort.

What do manufacturers of household appliances need to be aware of in foreign markets?

Regulations and customer behavior differences and their impact should be taken into consideration to be successful in marketing.

Because of standardization, marketers do not need to know about local market characteristics because the marketing is standardized as well.

A customer attaches value to a product in proportion to what?

What is a Maharaja Mac?

Non-tariff barriers include tariffs.

Making a profit is the key to successful marketing.

In order to make Boeing 737 the best-selling jet in history, Boeing engineers redesigned the lavatories so that people in countries with shorter people could see the mirrors.

Cultural grounding is based not only on cultural grounding, but also the nature of the product.

What is the answer to the question "should we enter a market and adapt our product accordingly" when it is asked by an international marketer?

Which category of product has the most homogenous demand in all countries?

Why did Coca Cola change the name of Diet Coke to Coke Light in many countries?

One of the drawbacks of standardization is cost savings in marketing.

In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 10: Product Adaptation

What are the three prevailing environmental conditions over which the international marketing has no control?

The term Brand refers to a recorded or imbedded universal product code number that is scanned by importers and exports to electronically establish links to resources in inventory.

When the core product is relatively or highly similar between competitors, marketers highlight what type of features to achieve differentiation?

Research findings on market traits and potential should be used to determine the optimal degree of customization needed in products and product lines relative to incremental cost of the effort.

What do manufacturers of household appliances need to be aware of in foreign markets?

Regulations and customer behavior differences and their impact should be taken into consideration to be successful in marketing.

Because of standardization, marketers do not need to know about local market characteristics because the marketing is standardized as well.

A customer attaches value to a product in proportion to what?

What is a Maharaja Mac?

Non-tariff barriers include tariffs.

Making a profit is the key to successful marketing.

In order to make Boeing 737 the best-selling jet in history, Boeing engineers redesigned the lavatories so that people in countries with shorter people could see the mirrors.

Cultural grounding is based not only on cultural grounding, but also the nature of the product.

What is the answer to the question "should we enter a market and adapt our product accordingly" when it is asked by an international marketer?

Which category of product has the most homogenous demand in all countries?

Why did Coca Cola change the name of Diet Coke to Coke Light in many countries?

One of the drawbacks of standardization is cost savings in marketing.

In developing markets, products such as cigarettes and razor blades are often sold by the piece. Why?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters