Exam 10: Product Adaptation

Which of the following is not a non-tariff barrier?

What are some of the cautions an international marketer should be aware of when making a decision to enter a foreign marketing in regards to standardization and adaptation?

Which of the following is not one of the major functions of packaging?

In order to differentiate a product, a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.

Sometimes through standardization and adaptation an international marketing may introduce new products for foreign markets. According to the text, what sometimes happens when these products developed for foreign clients?

Which of the following best describes the product or service a company offers for sale?

When a consumer's perception of a brand as compared with that of competitors' brands, in which the mental image of that brand evokes a mental rank, this is known to marketers as:

The need for adaptation is based on the degree of cultural grounding.

As a country's economy advances, what happens to buyers?

Government regulations are probably the single most important factor contributing to product adaptation and, because of bureaucratic red tape, often the most cumbersome and frustrating factor with which to deal.

Government requirements for products are usually rather lax.

When a market may require a drastically simplified version of the firm's product due to lack of purchasing power or usage conditions, this is known as:

What is the Trademark Counterfeiting Act of 1984?

Because the Japanese government thinks that Japanese might be physiologically different than Americans, what do they require for all pharmaceutical products?

What is probably the single most important factor contributing to product adaptation?

What does the "Made in" phrase required on most products say about product quality?

Positioning is the physical space a product assumes on a store shelf, and companies pay huge sums of money to have their products first in line.

Increasingly, companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design. An example of this is:

Which of the following is NOT a factor which might encourage standardization?

Copyrighted work, a patented invention or a trademark which bears and unauthorized representation, is called an imitated good.