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Increasingly, Companies Are Attempting to Develop Global Products by Incorporating

Question 38

Multiple Choice

Increasingly, companies are attempting to develop global products by incorporating differences regionally or worldwide into one basic design. An example of this is:


A) McDonald's changing colors on its packaging.
B) Chevrolet only using the color blue.
C) Ford and Nissan allow for substantial discretion in adjusting the models to local preferences.
D) Bell Laboratories do not use punctuation marks in their instruction manuals.

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