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    International Marketing Study Set 1
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    Exam 10: Product Adaptation
  5. Question
    Backward Innovation Is When a Company Produces a Drastically Simplified
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Backward Innovation Is When a Company Produces a Drastically Simplified

Question 17

Question 17

True/False

Backward innovation is when a company produces a drastically simplified version of a product due to lack of purchasing power or usage conditions.

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