Question 1

There are only three sectors that are forecasted to lead the way in business-to-business online transactions.

Accepted Answer

A) True 
 B)False

Question 2

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotions and customer generation, and the intermediaries, sales and distribution?

Accepted Answer

A)  Freestanding 
B)  Place-generation 
C)  Realignment 
D)  Hybrid 
A)  Freestanding 
B)  Place-generation 
C)  Realignment 
D)  Hybrid

Question 3

There are three different approaches to coverage. Identify one of the following that is not a type of coverage:

Accepted Answer

A)  presented. 
B)  intensive. 
C)  selective. 
D)  exclusive. 
A)  presented. 
B)  intensive. 
C)  selective. 
D)  exclusive.

Question 4

Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer.

Accepted Answer

A) True 
 B)False

Question 5

The best kinds of distributions systems are those that are flexible and are able to adjust to marketing conditions.

Accepted Answer

A) True 
 B)False

Question 6

Foreign legislation affecting distributors and agents

Accepted Answer

A)  is not binding. 
B)  in not binding on American companies. 
C)  has serious flaws and enforcement issues. 
D)  is an essential part of the distribution culture of a market. 
A)  is not binding. 
B)  in not binding on American companies. 
C)  has serious flaws and enforcement issues. 
D)  is an essential part of the distribution culture of a market.

Question 7

The expenditure incurred in maintaining a channel once it is established is referred to as:

Accepted Answer

A)  price streaming. 
B)  cost. 
C)  hand tooling. 
D)  capital. 
A)  price streaming. 
B)  cost. 
C)  hand tooling. 
D)  capital.

Question 8

Which of the following does an agency intermediary do?

Accepted Answer

A)  Take title (temporary ownership) of the goods 
B)  Physically handle the goods 
C)  Purchase and receive the goods, warehouse and transport the goods 
D)  Act only to facilitate the information about the goods 
A)  Take title (temporary ownership) of the goods 
B)  Physically handle the goods 
C)  Purchase and receive the goods, warehouse and transport the goods 
D)  Act only to facilitate the information about the goods

Question 9

Intermediaries usually have no significant impact on the marketing of a firm's products.

Accepted Answer

A) True 
 B)False

Question 10

What does the term channel design mean?

Accepted Answer

A)  The color of the product packaging. 
B)  The texture of the product packaging. 
C)  The length and width of the channel employed. 
D)  Polishing up the research and development to submit to stockholders. 
A)  The color of the product packaging. 
B)  The texture of the product packaging. 
C)  The length and width of the channel employed. 
D)  Polishing up the research and development to submit to stockholders.

Question 11

How should a marketing channel be designed?

Accepted Answer

The channel must be design to meet the r

Question 12

Distributors do not purchase the product so therefore they have less incentive to move the product through the channel.

Accepted Answer

A) True 
 B)False

Question 13

This group is traditionally organized along product lines and provides the international marketer with complete marketing services and will purchase the product and exercise more independence.

Accepted Answer

A)  Distributor 
B)  Enhancer 
C)  Channel lieutenant 
D)  Trans-importer 
A)  Distributor 
B)  Enhancer 
C)  Channel lieutenant 
D)  Trans-importer

Question 14

Financial requirements in setting up a channel system are called:

Accepted Answer

A)  capital. 
B)  starting money. 
C)  cost. 
D)  presentation cash. 
A)  capital. 
B)  starting money. 
C)  cost. 
D)  presentation cash.

Question 15

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

Accepted Answer

A)  Space reduction. 
B)  Fighting of possible retailing expenditures. 
C)  To gain quick, easy and relatively low-cost entry. 
D)  Sensationalize the installment precedent. 
A)  Space reduction. 
B)  Fighting of possible retailing expenditures. 
C)  To gain quick, easy and relatively low-cost entry. 
D)  Sensationalize the installment precedent.

Question 16

A channel of distribution should be seen as more than a sequence of marketing institutions connecting manufacturers and producers.

Accepted Answer

A) True 
 B)False

Question 17

Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require

Accepted Answer

A)  the longer the channel. 
B)  the more intermediaries would be involved. 
C)  the shorter the channel. 
D)  no intermediaries are involved. 
A)  the longer the channel. 
B)  the more intermediaries would be involved. 
C)  the shorter the channel. 
D)  no intermediaries are involved.

Question 18

Channels in marketing are situations in which international marketers find they cannot sell products because of cultural barriers.

Accepted Answer

A) True 
 B)False

Question 19

Communication is an important consideration in channel design.

Accepted Answer

A) True 
 B)False

Question 20

What are the three different approaches for coverage that are available to the international marketer?

Accepted Answer

Intensive coverage calls for distributin

There are only three sectors that are forecasted to lead the way in business-to-business online transactions.

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotions and customer generation, and the intermediaries, sales and distribution?

There are three different approaches to coverage. Identify one of the following that is not a type of coverage:

Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer.

The best kinds of distributions systems are those that are flexible and are able to adjust to marketing conditions.

Foreign legislation affecting distributors and agents

The expenditure incurred in maintaining a channel once it is established is referred to as:

Which of the following does an agency intermediary do?

Intermediaries usually have no significant impact on the marketing of a firm's products.

What does the term channel design mean?

How should a marketing channel be designed?

Distributors do not purchase the product so therefore they have less incentive to move the product through the channel.

This group is traditionally organized along product lines and provides the international marketer with complete marketing services and will purchase the product and exercise more independence.

Financial requirements in setting up a channel system are called:

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

A channel of distribution should be seen as more than a sequence of marketing institutions connecting manufacturers and producers.

Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require

Channels in marketing are situations in which international marketers find they cannot sell products because of cultural barriers.

Communication is an important consideration in channel design.

What are the three different approaches for coverage that are available to the international marketer?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 13: Distribution Management

There are only three sectors that are forecasted to lead the way in business-to-business online transactions.

Which channeling strategy features sharing of marketing functions, with the manufacturer handling promotions and customer generation, and the intermediaries, sales and distribution?

There are three different approaches to coverage. Identify one of the following that is not a type of coverage:

Because most marketers have a vested interest in the distribution of their products, they control the distribution systems from manufacturer to customer.

The best kinds of distributions systems are those that are flexible and are able to adjust to marketing conditions.

Foreign legislation affecting distributors and agents

The expenditure incurred in maintaining a channel once it is established is referred to as:

Which of the following does an agency intermediary do?

Intermediaries usually have no significant impact on the marketing of a firm's products.

What does the term channel design mean?

How should a marketing channel be designed?

Distributors do not purchase the product so therefore they have less incentive to move the product through the channel.

This group is traditionally organized along product lines and provides the international marketer with complete marketing services and will purchase the product and exercise more independence.

Financial requirements in setting up a channel system are called:

What is the main reason to use an intermediary when introducing an internationally marketed product into a new foreign market?

A channel of distribution should be seen as more than a sequence of marketing institutions connecting manufacturers and producers.

Generally, the more specialized, expensive, bulky, or perishable the product and the more after-sale service it may require

Channels in marketing are situations in which international marketers find they cannot sell products because of cultural barriers.

Communication is an important consideration in channel design.

What are the three different approaches for coverage that are available to the international marketer?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters