Back-Translation Is a Copy Technique Used by Marketers and Advertisers

Back-translation is a copy technique used by marketers and advertisers to:

A) translate culturally specific words into the common vernacular.
B) portray a culturally diverse unit into a semantic simile.
C) become a method of control whereby the original translation is translated back by a different person to test whether the original translation has communication problems.
D) oversee the backlog of translation work faced by the majority of global companies.

Correct Answer:

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