Question 1

In today's business environment, a company has no choice but to face international competition.

Accepted Answer

A) True 
 B)False

Question 2

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

Accepted Answer

A) True 
 B)False

Question 3

Hinduism, which reaches from the west coast of Africa to the Philippines, has more than 1.2 billion followers.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Accepted Answer

A)  Hiring nationals to staff overseas operations 
B)  Standardizing all procedures in English operations 
C)  Lobbying the United Nations for a World Chamber of Commerce 
D)  Global Positioning Satellite technology 
A)  Hiring nationals to staff overseas operations 
B)  Standardizing all procedures in English operations 
C)  Lobbying the United Nations for a World Chamber of Commerce 
D)  Global Positioning Satellite technology

Question 5

Black symbolizes mourning in the domestic market. What color symbolizes the same in the Japanese and Far East markets?

Accepted Answer

A)  Red 
B)  White 
C)  Blue 
D)  Gold 
A)  Red 
B)  White 
C)  Blue 
D)  Gold

Question 6

In the UNESCO study of ten- and fourteen-year old students in nine countries, where did U.S. teens rank in their comprehension of foreign cultures?

Accepted Answer

A)  First 
B)  Eighth 
C)  Last 
D)  Second 
A)  First 
B)  Eighth 
C)  Last 
D)  Second

Question 7

The three causes of distortion are the consumer's selective attention, exposure, and retention.

Accepted Answer

A) True 
 B)False

Question 8

The basic economic infrastructure elements of a society are:

Accepted Answer

A)  bonding, licensure, and tariff. 
B)  transportation, energy, and communication. 
C)  disease control, food rationing, and water cleanliness. 
D)  government, bureaucracy, and compartmentalizing. 
A)  bonding, licensure, and tariff. 
B)  transportation, energy, and communication. 
C)  disease control, food rationing, and water cleanliness. 
D)  government, bureaucracy, and compartmentalizing.

Question 9

Which of the following is not a recommended practice to ensure marketing success abroad?

Accepted Answer

A)  Embrace local culture 
B)  Employ ethnocentrism doctrine 
C)  Build relationships 
D)  Employ locals 
A)  Embrace local culture 
B)  Employ ethnocentrism doctrine 
C)  Build relationships 
D)  Employ locals

Question 10

Which of the following is a test that helps determine the potential acceptance and proper understanding of a proposed new product?

Accepted Answer

A)  Alphabet test 
B)  Navigational hierarchy 
C)  Gateway test 
D)  Concept test 
A)  Alphabet test 
B)  Navigational hierarchy 
C)  Gateway test 
D)  Concept test

Question 11

Cultures make statements concerning good taste and express this mainly through symbols of:

Accepted Answer

A)  colors, form, and music. 
B)  animals, plants, and water. 
C)  earth, wind ,and fire. 
D)  technology, censorship, and discipline. 
A)  colors, form, and music. 
B)  animals, plants, and water. 
C)  earth, wind ,and fire. 
D)  technology, censorship, and discipline.

Question 12

How can marketers determine the education levels of a culture?

Accepted Answer

A)  By using literacy rates and enrollment in secondary or higher education from secondary data 
B)  By observing how well the people of the culture speak 
C)  By comparing dress and ornament of wardrobe 
D)  Through self-reported linguistic analysis (SRL
A)  
A)  By using literacy rates and enrollment in secondary or higher education from secondary data 
B)  By observing how well the people of the culture speak 
C)  By comparing dress and ornament of wardrobe 
D)  Through self-reported linguistic analysis (SRL
A)

Question 13

Package sizes and labels must be adapted in many countries to suit the needs of the particular culture. For example, Campbell's sells soup in cans large enough o serve four or five in Mexico.

Accepted Answer

A) True 
 B)False

Question 14

The division of a particular population into classes is termed:

Accepted Answer

A)  school. 
B)  population centricity. 
C)  social stratification. 
D)  illegal. 
A)  school. 
B)  population centricity. 
C)  social stratification. 
D)  illegal.

Question 15

Which of the following is not considered one of the dominant world religions?

Accepted Answer

A)  Islam 
B)  Judaism 
C)  Buddhism 
D)  Christianity 
A)  Islam 
B)  Judaism 
C)  Buddhism 
D)  Christianity

Question 16

To take advantage of global markets, marketers are required to standardize all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Accepted Answer

A) True 
 B)False

Question 17

Understanding the nuances of a different culture's traits and patterns comes with time. Once this knowledge is acquired, it is called:

Accepted Answer

A)  culture bath. 
B)  interpretive knowledge. 
C)  social immersion. 
D)  longevity. 
A)  culture bath. 
B)  interpretive knowledge. 
C)  social immersion. 
D)  longevity.

Question 18

Why are patience, flexibility, and tolerance for others' beliefs important in global marketing?

Accepted Answer

For years, marketers have been heralding

Question 19

The concept of ethnocentrism predicts what beliefs consumers will have based on a predisposed set of criteria which scientists have proven are universal in all cultures.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is defined as groups of people that provide the values and attitudes that become influential in shaping behavior?

Accepted Answer

A)  Evoked set 
B)  Customer profitability segments 
C)  Reference groups 
D)  Phone encounters 
A)  Evoked set 
B)  Customer profitability segments 
C)  Reference groups 
D)  Phone encounters

In today's business environment, a company has no choice but to face international competition.

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

Hinduism, which reaches from the west coast of Africa to the Philippines, has more than 1.2 billion followers.

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Black symbolizes mourning in the domestic market. What color symbolizes the same in the Japanese and Far East markets?

In the UNESCO study of ten- and fourteen-year old students in nine countries, where did U.S. teens rank in their comprehension of foreign cultures?

The three causes of distortion are the consumer's selective attention, exposure, and retention.

The basic economic infrastructure elements of a society are:

Which of the following is not a recommended practice to ensure marketing success abroad?

Which of the following is a test that helps determine the potential acceptance and proper understanding of a proposed new product?

Cultures make statements concerning good taste and express this mainly through symbols of:

How can marketers determine the education levels of a culture?

Package sizes and labels must be adapted in many countries to suit the needs of the particular culture. For example, Campbell's sells soup in cans large enough o serve four or five in Mexico.

The division of a particular population into classes is termed:

Which of the following is not considered one of the dominant world religions?

To take advantage of global markets, marketers are required to standardize all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Understanding the nuances of a different culture's traits and patterns comes with time. Once this knowledge is acquired, it is called:

Why are patience, flexibility, and tolerance for others' beliefs important in global marketing?

The concept of ethnocentrism predicts what beliefs consumers will have based on a predisposed set of criteria which scientists have proven are universal in all cultures.

Which of the following is defined as groups of people that provide the values and attitudes that become influential in shaping behavior?

The International Marketing Environment

Trade Institutions and Trade Policy

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 3: The Cultural Environment

In today's business environment, a company has no choice but to face international competition.

Education, either formal or informal, plays a major role in the passing on and sharing of culture.

Hinduism, which reaches from the west coast of Africa to the Philippines, has more than 1.2 billion followers.

Which of the following is one way in which companies have tried to avoid the training problem inherent in being an international company?

Black symbolizes mourning in the domestic market. What color symbolizes the same in the Japanese and Far East markets?

In the UNESCO study of ten- and fourteen-year old students in nine countries, where did U.S. teens rank in their comprehension of foreign cultures?

The three causes of distortion are the consumer's selective attention, exposure, and retention.

The basic economic infrastructure elements of a society are:

Which of the following is not a recommended practice to ensure marketing success abroad?

Which of the following is a test that helps determine the potential acceptance and proper understanding of a proposed new product?

Cultures make statements concerning good taste and express this mainly through symbols of:

How can marketers determine the education levels of a culture?

Package sizes and labels must be adapted in many countries to suit the needs of the particular culture. For example, Campbell's sells soup in cans large enough o serve four or five in Mexico.

The division of a particular population into classes is termed:

Which of the following is not considered one of the dominant world religions?

To take advantage of global markets, marketers are required to standardize all communication and product offerings to blend the cultural and social norms of differing peoples into one branded strategy.

Understanding the nuances of a different culture's traits and patterns comes with time. Once this knowledge is acquired, it is called:

Why are patience, flexibility, and tolerance for others' beliefs important in global marketing?

The concept of ethnocentrism predicts what beliefs consumers will have based on a predisposed set of criteria which scientists have proven are universal in all cultures.

Which of the following is defined as groups of people that provide the values and attitudes that become influential in shaping behavior?

The International Marketing Environment

Trade Institutions and Trade Policy

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters