Exam 7: Marketing Organization, Implementation, and Control

As companies evolve from purely domestic entities to multinational entities, their organizational structure and control systems must change to reflect new strategies.

Which approach follows the marketing concept most closely because individual areas and markets are given concentrated attention?

This division centralizes in one entity, with or without separate incorporation, and accepts all of the responsibility for international activities.

Best practices are ways of taking time to practice organizational structure, usually early in the morning when the mind is fresh.

The _____ factor in an organization is critical.

A highly competent national subsidiary located in a strategically critical market can become a:

The organizational structure and locus of decision making in multinational corporations is determined by a number of factors. Which is not one of those factors?

Companies develop new structures in stages as their product diversity develops and the share of foreign sales increases.

Which one of these is not one of the basic functions of an organization?

What are the differences between a decentralized and a centralized organization?

When a firm grants to its subsidiary a high degree of autonomy, this is known as franchise operations.

Short term financial guidelines in such areas as investment, cash and personnel are called:

A customer structure permits attention to be focused on products, areas or functions as it relates to the customer.

This approach to organization is based on the coordination of product and geographic dimension of planning and implementing strategy.

Of all the approaches, the functional structure is the most simple from an administrative viewpoint.

Overall corporate strategy is provided in this format from headquarters but subsidiaries are free to implement it within the range established in consultation between headquarters and the subsidiaries.

Global structures have grown out of government control.