Exam 7: Marketing Organization, Implementation, and Control

In __________ control, there is a limited and explicit set of regulations and rules that outlines desired levels of performance.

One way to move ideas is through:

Allowing maximum flexibility at the country-market level takes advantage of the fact that subsidiary management:

Intranets sell products internationally through credit card transactions.

What is one recognized way in which some firms make entry into the international market?

A mixed structure of organization means that both customers and clients are involved.

A company network that integrates a company's information assets into a single and accessible system using Intranet-based methodologies such as e-mail, newsgroups, and the World Wide Web is called a(n):

Which of the following is not one of the global structures available to international organizations?

A subsidiary with a distinctive competence, such as product development or regional expertise, can be considered a(n):

International divisions best serve firms with few products that do not vary significantly in terms of their environmental sensitivity, and whose international sales and profits are still quite insignificant compared with those of the domestic divisions.

Glocalization is when decals (logos) are placed on all shipments abroad.

Companies that take a glocalization approach have incorporated all but which of these dimensions?

The basic configurations of international organizations correspond to those of purely domestic ones; the greater the degree of internationalization, the less complex the structures become.

Centers of excellence can emerge in three formats. Which one is not one of those formats?

An approach to organization that gives worldwide responsibility to strategic business units for the marketing of their product line is known as product diversification.

What do organization structures provide?

Firms may organize their operations using the customer structure, especially if the customer groups they serve are dramatically different.

Which of the following is an approach to organization that is based on which consumer groups are served?

When a firm maintains tight controls and strategic decision making is concentrated at headquarters, the firm is maintaining a centralized structure.

What are the three organizational designs that make up international organizational structure?