Question 1

How is information exchange facilitated in a global company?

Accepted Answer

A)  Dictation 
B)  Routing 
C)  Worldwide conferences and periodic meetings 
D)  Monopolizing 
A)  Dictation 
B)  Routing 
C)  Worldwide conferences and periodic meetings 
D)  Monopolizing

Question 2

One of the side benefits for international marketers that have been able to globalize is that customer service is:

Accepted Answer

A)  centralized and concentrated rather than being in all country markets. 
B)  not required because customers do not need service. 
C)  government control of customer service requirements. 
D)  subsidized by customer service activities in the U.S. 
A)  centralized and concentrated rather than being in all country markets. 
B)  not required because customers do not need service. 
C)  government control of customer service requirements. 
D)  subsidized by customer service activities in the U.S.

Question 3

When a company uses resources accumulated in one part of the world to fight a competitive battle in another, this is called:

Accepted Answer

A)  spot affluence. 
B)  trigger economics. 
C)  pre-sensor clearinghouse. 
D)  cross-subsidization. 
A)  spot affluence. 
B)  trigger economics. 
C)  pre-sensor clearinghouse. 
D)  cross-subsidization.

Question 4

The successful global marketers of the new century will be those who can achieve a balance between country managers and:

Accepted Answer

A)  customers. 
B)  importers. 
C)  brands. 
D)  product managers at headquarters. 
A)  customers. 
B)  importers. 
C)  brands. 
D)  product managers at headquarters.

Question 5

NIH is an acronym for Not-Invented-Here syndrome.

Accepted Answer

A) True 
 B)False

Question 6

Why are marketers extending national account management programs across countries typically for the most important customers?

Accepted Answer

A)  To deal with the globalization of customers 
B)  Because it is required 
C)  They are following the lead of other marketers. 
D)  Local marketing does not do this. 
A)  To deal with the globalization of customers 
B)  Because it is required 
C)  They are following the lead of other marketers. 
D)  Local marketing does not do this.

Question 7

Globalization strives to reduce costs by pooling production or other activities or exploiting factor costs or capabilities within a system.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following is the first step in the planning process to develop strategy?

Accepted Answer

A)  Identify markets served. 
B)  Identify competitors. 
C)  Provide a clear definition for the business. 
D)  Identify the tax base. 
A)  Identify markets served. 
B)  Identify competitors. 
C)  Provide a clear definition for the business. 
D)  Identify the tax base.

Question 9

Coca-Cola, one of the most successful international and global marketers in the history of the world, recognized the need to be concerned about local products when it purchased:

Accepted Answer

A)  a new processing plant in Georgia. 
B)  an airplane to ship products worldwide. 
C)  a pipeline to send pre-produced product to bottlers. 
D)  Inca Cola in Peru. 
A)  a new processing plant in Georgia. 
B)  an airplane to ship products worldwide. 
C)  a pipeline to send pre-produced product to bottlers. 
D)  Inca Cola in Peru.

Question 10

Glocalization is a mindset that says, "Go locate a product category" in an effort to substantiate target markets.

Accepted Answer

A) True 
 B)False

Question 11

Institutionalization reflects a business orientation based on the belief that the world is becoming more homogenous and that distinctions between national markets are not only fading, but for some products, will eventually disappear.

Accepted Answer

A) True 
 B)False

Question 12

Segmentation is the standardization of benefits and approaches the markets on a regional basis, ignoring political boundaries.

Accepted Answer

A) True 
 B)False

Question 13

A global strategy does not imply that a company should serve the entire globe.

Accepted Answer

A) True 
 B)False

Question 14

____________ takes advantage of the marketer's real or perceived uniqueness on elements such as design or after-sales services.

Accepted Answer

A)  Posterization 
B)  Flamboyance 
C)  Situational comedy 
D)  Differentiation 
A)  Posterization 
B)  Flamboyance 
C)  Situational comedy 
D)  Differentiation

Question 15

Giving mid-level managers more experience in working with others of different nationalities to expose them to other markets and surroundings is knows as:

Accepted Answer

A)  articulation. 
B)  profit sharing. 
C)  placement of objectives. 
D)  personnel interchange. 
A)  articulation. 
B)  profit sharing. 
C)  placement of objectives. 
D)  personnel interchange.

Question 16

Mininationals are consortiums of companies (like Chambers of Commerce) that act as a lobbying force for global issues.

Accepted Answer

A) True 
 B)False

Question 17

The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following geographic regions is not in the triad?

Accepted Answer

A)  Spain and Portugal 
B)  North America 
C)  Europe 
D)  Asia-Pacific region 
A)  Spain and Portugal 
B)  North America 
C)  Europe 
D)  Asia-Pacific region

Question 19

When a company decides to diversify its portfolio and develops a strategy characterized by growth in a relatively large number of markets, this is known as:

Accepted Answer

A)  speculation. 
B)  sparsity. 
C)  density. 
D)  diversification. 
A)  speculation. 
B)  sparsity. 
C)  density. 
D)  diversification.

Question 20

Two of the most powerful globalization drivers involve avoiding cost inefficiencies and duplication of effort.

Accepted Answer

A) True 
 B)False

How is information exchange facilitated in a global company?

One of the side benefits for international marketers that have been able to globalize is that customer service is:

When a company uses resources accumulated in one part of the world to fight a competitive battle in another, this is called:

The successful global marketers of the new century will be those who can achieve a balance between country managers and:

NIH is an acronym for Not-Invented-Here syndrome.

Why are marketers extending national account management programs across countries typically for the most important customers?

Globalization strives to reduce costs by pooling production or other activities or exploiting factor costs or capabilities within a system.

Which of the following is the first step in the planning process to develop strategy?

Coca-Cola, one of the most successful international and global marketers in the history of the world, recognized the need to be concerned about local products when it purchased:

Glocalization is a mindset that says, "Go locate a product category" in an effort to substantiate target markets.

Institutionalization reflects a business orientation based on the belief that the world is becoming more homogenous and that distinctions between national markets are not only fading, but for some products, will eventually disappear.

Segmentation is the standardization of benefits and approaches the markets on a regional basis, ignoring political boundaries.

A global strategy does not imply that a company should serve the entire globe.

____________ takes advantage of the marketer's real or perceived uniqueness on elements such as design or after-sales services.

Giving mid-level managers more experience in working with others of different nationalities to expose them to other markets and surroundings is knows as:

Mininationals are consortiums of companies (like Chambers of Commerce) that act as a lobbying force for global issues.

The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.

Which of the following geographic regions is not in the triad?

When a company decides to diversify its portfolio and develops a strategy characterized by growth in a relatively large number of markets, this is known as:

Two of the most powerful globalization drivers involve avoiding cost inefficiencies and duplication of effort.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 6: Strategic Planning

How is information exchange facilitated in a global company?

One of the side benefits for international marketers that have been able to globalize is that customer service is:

When a company uses resources accumulated in one part of the world to fight a competitive battle in another, this is called:

The successful global marketers of the new century will be those who can achieve a balance between country managers and:

NIH is an acronym for Not-Invented-Here syndrome.

Why are marketers extending national account management programs across countries typically for the most important customers?

Globalization strives to reduce costs by pooling production or other activities or exploiting factor costs or capabilities within a system.

Which of the following is the first step in the planning process to develop strategy?

Coca-Cola, one of the most successful international and global marketers in the history of the world, recognized the need to be concerned about local products when it purchased:

Glocalization is a mindset that says, "Go locate a product category" in an effort to substantiate target markets.

Institutionalization reflects a business orientation based on the belief that the world is becoming more homogenous and that distinctions between national markets are not only fading, but for some products, will eventually disappear.

Segmentation is the standardization of benefits and approaches the markets on a regional basis, ignoring political boundaries.

A global strategy does not imply that a company should serve the entire globe.

____________ takes advantage of the marketer's real or perceived uniqueness on elements such as design or after-sales services.

Giving mid-level managers more experience in working with others of different nationalities to expose them to other markets and surroundings is knows as:

Mininationals are consortiums of companies (like Chambers of Commerce) that act as a lobbying force for global issues.

The quest for cost savings and improved transportation and transfer methods has allowed some marketers to concentrate customer service activities rather than have them present in all country markets.

Which of the following geographic regions is not in the triad?

When a company decides to diversify its portfolio and develops a strategy characterized by growth in a relatively large number of markets, this is known as:

Two of the most powerful globalization drivers involve avoiding cost inefficiencies and duplication of effort.

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters