Which of the Following Does Not Describe a Policy to Help

Which of the following does not describe a policy to help diffuse the emergence of the NIH syndrome?

A) Ensure that local managers participate in the development of marketing strategies.
B) Dictate to the local markets the philosophy of the global headquarters.
C) Encourage local managers to generate ideas for possible global use.
D) Maintain a product portfolio that includes locals as well as regional and global brands.

Correct Answer:

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