Exam 8: Research

Which of the following best describes the technology used by the National Trade Data Bank to disseminate information about markets?

Population trends, general trade flow between countries, and agricultural production is considered what type of data?

When a researcher is getting MACRO secondary data, this usually involves gathering:

The ideal size of a focus group is seven to ten participants.

In crossing national borders, a firm encounters parameters that may be different from domestic marketing.

Which of the following is not a question one would ask in international market research when conducting primary data?

One of the places a company can turn to for good secondary information is another firm.

The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.

What demographic characteristic below best describes something that would affect a person's ability to answer a question based on his or her knowledge and the information available?

Which of the following must be considered by researchers trying to decide whether to conduct research with consumers or with industrial users?

Which of the following is not considered a step in evaluating data?

Which of the following does not affect primary research?

Which of the following is not an example of a source of information that can be accessed by a marketer trying to understand a foreign market?

Which of these is not one of the results of a better defined research objective?

Where is the majority of global marketing research conducted?

Interviews, focus groups, and observation techniques are primarily used for:

A marketing plan is usually developed prior to doing any international research.