Question 1

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

Accepted Answer

A) True 
 B)False

Question 2

Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.

Accepted Answer

A) True 
 B)False

Question 3

Which publication produced by the United Nations contains international trade data on products and provides information on exports and imports by country?

Accepted Answer

A)  UN Observer 
B)  Trade and Commerce 
C)  Statistical Yearbook 
D)  Trading in the World 
A)  UN Observer 
B)  Trade and Commerce 
C)  Statistical Yearbook 
D)  Trading in the World

Question 4

Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.

Accepted Answer

A)  culture characteristics 
B)  segmentation variables 
C)  family qualities 
D)  proxy variables 
A)  culture characteristics 
B)  segmentation variables 
C)  family qualities 
D)  proxy variables

Question 5

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Accepted Answer

A) True 
 B)False

Question 6

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Accepted Answer

A)  unanswered questions. 
B)  lawsuits. 
C)  interviewer bias. 
D)  cost. 
A)  unanswered questions. 
B)  lawsuits. 
C)  interviewer bias. 
D)  cost.

Question 7

Data collected directly from the marketplace by the researcher for the first time for "up-to-the second" information about a country is known as secondary research.

Accepted Answer

A) True 
 B)False

Question 8

Which of the following best describes the major issues in determining who will do the research?

Accepted Answer

A)  Whether to use a centralized, coordinated, or decentralized approach. 
B)  Whether to focus on literacy as a criterion for engagement. 
C)  Whether the research will be conducted in the day or night. 
D)  Whether rewards will be offered to respondents. 
A)  Whether to use a centralized, coordinated, or decentralized approach. 
B)  Whether to focus on literacy as a criterion for engagement. 
C)  Whether the research will be conducted in the day or night. 
D)  Whether rewards will be offered to respondents.

Question 9

The centralized approach to marketing research gives most of the control, focus, thrust, and design to:

Accepted Answer

A)  the market researchers in the field. 
B)  the brand. 
C)  headquarters. 
D)  field agents, such as government employees. 
A)  the market researchers in the field. 
B)  the brand. 
C)  headquarters. 
D)  field agents, such as government employees.

Question 10

The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.

Accepted Answer

A) True 
 B)False

Question 11

Why is it important to protect the analysis and presentation phases of research gathering?

Accepted Answer

Once the data have been collected, care

Question 12

To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?

Accepted Answer

A)  Survey 
B)  Questionnaire 
C)  Mall intercept 
D)  Delphi study 
A)  Survey 
B)  Questionnaire 
C)  Mall intercept 
D)  Delphi study

Question 13

Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?

Accepted Answer

A)  A political party 
B)  Banks 
C)  Accounting firms 
D)  Airlines 
A)  A political party 
B)  Banks 
C)  Accounting firms 
D)  Airlines

Question 14

Which of the following are three research techniques used in marketing research?

Accepted Answer

A)  Assumption, calculation, and articulation 
B)  Paid, non-paid, and shared 
C)  Pre, post, and concurrent 
D)  Interview, focus group, and observation 
A)  Assumption, calculation, and articulation 
B)  Paid, non-paid, and shared 
C)  Pre, post, and concurrent 
D)  Interview, focus group, and observation

Question 15

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

Accepted Answer

A)  using outside research services. 
B)  not doing any research at all. 
C)  assigning one person in the company this responsibility. 
D)  using the research conducted for one country and applying the results to all other countries of interest. 
A)  using outside research services. 
B)  not doing any research at all. 
C)  assigning one person in the company this responsibility. 
D)  using the research conducted for one country and applying the results to all other countries of interest.

Question 16

When presenting research, the international marketer should:

Accepted Answer

A)  show how research results relate to the original research objective and fit with overall corporate strategy. 
B)  pay the respondents in local currency to fulfill accuracy requirements. 
C)  gloss over insufficiently substantiated data by compiling a resource bin. 
D)  only portray the positive results. 
A)  show how research results relate to the original research objective and fit with overall corporate strategy. 
B)  pay the respondents in local currency to fulfill accuracy requirements. 
C)  gloss over insufficiently substantiated data by compiling a resource bin. 
D)  only portray the positive results.

Question 17

Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.

Accepted Answer

A) True 
 B)False

Question 18

Qualitative data is best captured using a standardized, formatted survey so that answers are consistent from respondent to respondent.

Accepted Answer

A) True 
 B)False

Question 19

Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:

Accepted Answer

A)  in the political arena, politicians do not like surprises. 
B)  any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of a firm. 
C)  it may have to hire more nationalists. 
D)  taxes will increase. 
A)  in the political arena, politicians do not like surprises. 
B)  any changes in the business environment, whether domestic or foreign, may have serious repercussions on the marketing activities of a firm. 
C)  it may have to hire more nationalists. 
D)  taxes will increase.

Question 20

How would a company decide to use secondary versus primary research in an international arena?

Accepted Answer

Given the scarcity of resources, compani

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.

Which publication produced by the United Nations contains international trade data on products and provides information on exports and imports by country?

Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Data collected directly from the marketplace by the researcher for the first time for "up-to-the second" information about a country is known as secondary research.

Which of the following best describes the major issues in determining who will do the research?

The centralized approach to marketing research gives most of the control, focus, thrust, and design to:

The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.

Why is it important to protect the analysis and presentation phases of research gathering?

To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?

Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?

Which of the following are three research techniques used in marketing research?

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

When presenting research, the international marketer should:

Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.

Qualitative data is best captured using a standardized, formatted survey so that answers are consistent from respondent to respondent.

Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:

How would a company decide to use secondary versus primary research in an international arena?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 8: Research

Firms should incorporate the technological level of the society in the marketing plan and understand the legal environment.

Although the objectives may be the same, the execution if international marketing research may differ substantially from the process of domestic marketing research.

Which publication produced by the United Nations contains international trade data on products and provides information on exports and imports by country?

Firms are increasingly recognizing that _________, such as lifestyles, attitudes, or personality, can play a major role in identifying similar consumer group in different countries.

Standardized research techniques are more useful in the collection of subjective data than of objective data.

Unstructured or open-ended questions capture more in-depth information, but they also increase the potential for:

Data collected directly from the marketplace by the researcher for the first time for "up-to-the second" information about a country is known as secondary research.

Which of the following best describes the major issues in determining who will do the research?

The centralized approach to marketing research gives most of the control, focus, thrust, and design to:

The U.S. Department of State supplies the only credible source of secondary data for companies wishing to do business abroad.

Why is it important to protect the analysis and presentation phases of research gathering?

To enrich information obtained from factual data, corporations resort to the use of creative and highly qualitative data-gathering methods. Which of the following is one of those methods?

Which of the following examples is not a service organization that may be able to provide data on business practices, legislative or regulatory requirements, and political stability?

Which of the following are three research techniques used in marketing research?

Because an international marketer is unlikely to possess specialized expertise in international marketing research for every single market it currently services or is planning to serve, it is best to consider:

When presenting research, the international marketer should:

Delphi studies are a way of gathering data by pooling responses from focus group attendees with information gathered from the Internet and personal interviews in order to augment the statistics gathered through quantitative means.

Qualitative data is best captured using a standardized, formatted survey so that answers are consistent from respondent to respondent.

Corporations should understand the necessity for tracking new developments and obtaining continuous updates because:

How would a company decide to use secondary versus primary research in an international arena?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Services

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters