Question 1

Which country or region is not considered a financial giant (based on technology)?

Accepted Answer

A)  United States 
B)  Australia 
C)  Japan 
D)  Europe 
A)  United States 
B)  Australia 
C)  Japan 
D)  Europe

Question 2

Which of the following is considered an intangible action?

Accepted Answer

A)  Advertising/public relations 
B)  Health care 
C)  Physical therapy 
D)  Funeral services 
A)  Advertising/public relations 
B)  Health care 
C)  Physical therapy 
D)  Funeral services

Question 3

When a country wants to protect the welfare (economic, cultural or military) of its people, obstacles to trade, including creating tariffs and barriers to entry, are often established to ensure such protection. This act of protection is known as:

Accepted Answer

A)  sovereignty. 
B)  boosting. 
C)  vectoring. 
D)  national security. 
A)  sovereignty. 
B)  boosting. 
C)  vectoring. 
D)  national security.

Question 4

Products are more sensitive to cultural factors than services are.

Accepted Answer

A) True 
 B)False

Question 5

Services are strong in intangibility, but they tend to have high perishability.

Accepted Answer

A) True 
 B)False

Question 6

Electronic commerce has opened up new horizons for global services reach and has drastically reduced the meaning of distance.

Accepted Answer

A) True 
 B)False

Question 7

Why can Indian companies offer data entry services at a rate much lower than more industrialized cities?

Accepted Answer

A)  Because they have lower wage rates. 
B)  Because they are geographically centered. 
C)  Because they do not participate in wars. 
D)  Because they do not have cultural barriers. 
A)  Because they have lower wage rates. 
B)  Because they are geographically centered. 
C)  Because they do not participate in wars. 
D)  Because they do not have cultural barriers.

Question 8

With growth rates _____ when compared to other sectors such as agriculture and manufacturing, services are instrumental in job creation in certain countries.

Accepted Answer

A)  highly fluctuating 
B)  lower 
C)  relatively close 
D)  higher 
A)  highly fluctuating 
B)  lower 
C)  relatively close 
D)  higher

Question 9

Recent growth in the service sector is a global phenomenon.

Accepted Answer

A) True 
 B)False

Question 10

"With sufficient time to develop on our own, we can compete in world markets" is often the mantra of what type of industry?

Accepted Answer

A)  Commercial medical 
B)  Hospital equipment 
C)  Infant 
D)  Natural resources 
A)  Commercial medical 
B)  Hospital equipment 
C)  Infant 
D)  Natural resources

Question 11

Infant industries are those service industries that cater specifically to parents with small children, who usually rely heavily on extra services.

Accepted Answer

A) True 
 B)False

Question 12

Explain how the role of international services in the world economy has increased in the past decade.

Accepted Answer

The rise of the service sector is a glob

Question 13

Services produce over 60 percent of the GDP throughout the world.

Accepted Answer

A) True 
 B)False

Question 14

To be successful, the international service marketer must first determine the nature and the aim of the service offering, that is, whether the service will be aimed at people or at things and whether the service act in itself will result in tangible or intangible actions.

Accepted Answer

A) True 
 B)False

Question 15

Which of the following was not cited as a way that global demand for education has been answered with new technology?

Accepted Answer

A)  Video conferencing 
B)  Email office hours 
C)  On-line grading 
D)  Internet-relayed teaching materials 
A)  Video conferencing 
B)  Email office hours 
C)  On-line grading 
D)  Internet-relayed teaching materials

Question 16

Management expertise that is shared by firms to institutions, and corporations around the globe is called:

Accepted Answer

A)  sidestepping. 
B)  placating. 
C)  management consulting. 
D)  an international expenditure. 
A)  sidestepping. 
B)  placating. 
C)  management consulting. 
D)  an international expenditure.

Question 17

The rapid rise in international services marketing is the result of major shifts in the business environment and innovations in technology.

Accepted Answer

A) True 
 B)False

Question 18

Which one of the following possession service acts is considered tangible?

Accepted Answer

A)  Accounting 
B)  Banking 
C)  Refueling 
D)  Programming 
A)  Accounting 
B)  Banking 
C)  Refueling 
D)  Programming

Question 19

Maintaining constant service capacity at levels necessary to satisfy peak demand is inexpensive.

Accepted Answer

A) True 
 B)False

Question 20

What is the first step an international service marketer must take to be successful?

Accepted Answer

A)  Notify the local government officials. 
B)  Tie the service to a tangible good. 
C)  Publish information about the service. 
D)  Determine the nature of the service offering. 
A)  Notify the local government officials. 
B)  Tie the service to a tangible good. 
C)  Publish information about the service. 
D)  Determine the nature of the service offering.

Which country or region is not considered a financial giant (based on technology)?

Which of the following is considered an intangible action?

When a country wants to protect the welfare (economic, cultural or military) of its people, obstacles to trade, including creating tariffs and barriers to entry, are often established to ensure such protection. This act of protection is known as:

Products are more sensitive to cultural factors than services are.

Services are strong in intangibility, but they tend to have high perishability.

Electronic commerce has opened up new horizons for global services reach and has drastically reduced the meaning of distance.

Why can Indian companies offer data entry services at a rate much lower than more industrialized cities?

With growth rates _____ when compared to other sectors such as agriculture and manufacturing, services are instrumental in job creation in certain countries.

Recent growth in the service sector is a global phenomenon.

"With sufficient time to develop on our own, we can compete in world markets" is often the mantra of what type of industry?

Infant industries are those service industries that cater specifically to parents with small children, who usually rely heavily on extra services.

Explain how the role of international services in the world economy has increased in the past decade.

Services produce over 60 percent of the GDP throughout the world.

To be successful, the international service marketer must first determine the nature and the aim of the service offering, that is, whether the service will be aimed at people or at things and whether the service act in itself will result in tangible or intangible actions.

Which of the following was not cited as a way that global demand for education has been answered with new technology?

Management expertise that is shared by firms to institutions, and corporations around the globe is called:

The rapid rise in international services marketing is the result of major shifts in the business environment and innovations in technology.

Which one of the following possession service acts is considered tangible?

Maintaining constant service capacity at levels necessary to satisfy peak demand is inexpensive.

What is the first step an international service marketer must take to be successful?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 15: Global Services

Which country or region is not considered a financial giant (based on technology)?

Which of the following is considered an intangible action?

When a country wants to protect the welfare (economic, cultural or military) of its people, obstacles to trade, including creating tariffs and barriers to entry, are often established to ensure such protection. This act of protection is known as:

Products are more sensitive to cultural factors than services are.

Services are strong in intangibility, but they tend to have high perishability.

Electronic commerce has opened up new horizons for global services reach and has drastically reduced the meaning of distance.

Why can Indian companies offer data entry services at a rate much lower than more industrialized cities?

With growth rates _____ when compared to other sectors such as agriculture and manufacturing, services are instrumental in job creation in certain countries.

Recent growth in the service sector is a global phenomenon.

"With sufficient time to develop on our own, we can compete in world markets" is often the mantra of what type of industry?

Infant industries are those service industries that cater specifically to parents with small children, who usually rely heavily on extra services.

Explain how the role of international services in the world economy has increased in the past decade.

Services produce over 60 percent of the GDP throughout the world.

To be successful, the international service marketer must first determine the nature and the aim of the service offering, that is, whether the service will be aimed at people or at things and whether the service act in itself will result in tangible or intangible actions.

Which of the following was not cited as a way that global demand for education has been answered with new technology?

Management expertise that is shared by firms to institutions, and corporations around the globe is called:

The rapid rise in international services marketing is the result of major shifts in the business environment and innovations in technology.

Which one of the following possession service acts is considered tangible?

Maintaining constant service capacity at levels necessary to satisfy peak demand is inexpensive.

What is the first step an international service marketer must take to be successful?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters