Question 1

Which international organization does not provide leads for international service opportunities?

Accepted Answer

A)  The International Red Cross 
B)  The United Nations 
C)  The International Finance Corporation 
D)  The World Bank 
A)  The International Red Cross 
B)  The United Nations 
C)  The International Finance Corporation 
D)  The World Bank

Question 2

Rules and laws that may be inconvenient and hamper business operations but are imposed in an even-handed manner without discriminating between local and foreign suppliers are called:

Accepted Answer

A)  interstate regulations. 
B)  zip regulations. 
C)  fleeting laws. 
D)  non-discriminatory regulations. 
A)  interstate regulations. 
B)  zip regulations. 
C)  fleeting laws. 
D)  non-discriminatory regulations.

Question 3

What is true about the distribution of international services?

Accepted Answer

A)  The channels are short and direct. 
B)  The channels are long and indirect. 
C)  The channels are long and direct. 
D)  The channels are short and indirect. 
A)  The channels are short and direct. 
B)  The channels are long and indirect. 
C)  The channels are long and direct. 
D)  The channels are short and indirect.

Question 4

Market transparency is:

Accepted Answer

A)  only involved in the delivery of products in cross-border situations. 
B)  the invisibility of the tangible offerings. 
C)  the clarity of the offering made to the customer. 
D)  exclusive to grocery and agricultural situations. 
A)  only involved in the delivery of products in cross-border situations. 
B)  the invisibility of the tangible offerings. 
C)  the clarity of the offering made to the customer. 
D)  exclusive to grocery and agricultural situations.

Question 5

A commercial airline seat that goes unsold and unused as a plane takes off is an example of:

Accepted Answer

A)  perishability. 
B)  longevity. 
C)  marketing myopia. 
D)  situational confluence. 
A)  perishability. 
B)  longevity. 
C)  marketing myopia. 
D)  situational confluence.

Question 6

When a service is presented with uniformity or standardization in an offering, this is called:

Accepted Answer

A)  posting. 
B)  service consistency. 
C)  jostling. 
D)  service longevity. 
A)  posting. 
B)  service consistency. 
C)  jostling. 
D)  service longevity.

Question 7

Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore, much greater pricing flexibility must be maintained.

Accepted Answer

A) True 
 B)False

Question 8

What is the best description of data collected on service transactions?

Accepted Answer

A)  The data is quite poor. 
B)  The data is non-existent. 
C)  Information on services is more extensive than that on products. 
D)  Product data is self reported, whereas service data is government reported. 
A)  The data is quite poor. 
B)  The data is non-existent. 
C)  Information on services is more extensive than that on products. 
D)  Product data is self reported, whereas service data is government reported.

Question 9

Services are usually tangible.

Accepted Answer

A) True 
 B)False

Question 10

What percentage of revenue does the service sector bring to the United States' GDP?

Accepted Answer

A)  10% 
B)  25% 
C)  80% 
D)  100% 
A)  10% 
B)  25% 
C)  80% 
D)  100%

Question 11

What is true about the service person in a service transaction?

Accepted Answer

A)  The customer is intangible. 
B)  The customer is the owner. 
C)  The customer is both the producer and the marketer of the service. 
D)  The customer is the service corporation. 
A)  The customer is intangible. 
B)  The customer is the owner. 
C)  The customer is both the producer and the marketer of the service. 
D)  The customer is the service corporation.

Question 12

Which of the following fields is not affected by regulatory practices?

Accepted Answer

A)  Banking 
B)  Insurance 
C)  Advertising 
D)  Accounting 
A)  Banking 
B)  Insurance 
C)  Advertising 
D)  Accounting

Question 13

What technology has opened up new horizons for global services reach?

Accepted Answer

A)  Air conditioning 
B)  Electronic commerce 
C)  Individual transporters 
D)  GPS wrist watches 
A)  Air conditioning 
B)  Electronic commerce 
C)  Individual transporters 
D)  GPS wrist watches

Question 14

Purchasing a car is buying a good; leasing a car is buying a service.

Accepted Answer

A) True 
 B)False

Question 15

The degree of recipient participation in the production of a service is called:

Accepted Answer

A)  programming. 
B)  design. 
C)  customer involvement. 
D)  pie slicing. 
A)  programming. 
B)  design. 
C)  customer involvement. 
D)  pie slicing.

Question 16

The fastest-growing sector of world trade is in the services industries.

Accepted Answer

A) True 
 B)False

Question 17

What is the difference between a good and a service?

Accepted Answer

Services often accompany goods, but they

Which international organization does not provide leads for international service opportunities?

Rules and laws that may be inconvenient and hamper business operations but are imposed in an even-handed manner without discriminating between local and foreign suppliers are called:

What is true about the distribution of international services?

Market transparency is:

A commercial airline seat that goes unsold and unused as a plane takes off is an example of:

When a service is presented with uniformity or standardization in an offering, this is called:

Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore, much greater pricing flexibility must be maintained.

What is the best description of data collected on service transactions?

Services are usually tangible.

What percentage of revenue does the service sector bring to the United States' GDP?

What is true about the service person in a service transaction?

Which of the following fields is not affected by regulatory practices?

What technology has opened up new horizons for global services reach?

Purchasing a car is buying a good; leasing a car is buying a service.

The degree of recipient participation in the production of a service is called:

The fastest-growing sector of world trade is in the services industries.

What is the difference between a good and a service?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters

Exam 15: Global Services

Which international organization does not provide leads for international service opportunities?

Rules and laws that may be inconvenient and hamper business operations but are imposed in an even-handed manner without discriminating between local and foreign suppliers are called:

What is true about the distribution of international services?

Market transparency is:

A commercial airline seat that goes unsold and unused as a plane takes off is an example of:

When a service is presented with uniformity or standardization in an offering, this is called:

Because services cannot be stored, much greater responsiveness to demand fluctuation must exist, and therefore, much greater pricing flexibility must be maintained.

What is the best description of data collected on service transactions?

Services are usually tangible.

What percentage of revenue does the service sector bring to the United States' GDP?

What is true about the service person in a service transaction?

Which of the following fields is not affected by regulatory practices?

What technology has opened up new horizons for global services reach?

Purchasing a car is buying a good; leasing a car is buying a service.

The degree of recipient participation in the production of a service is called:

The fastest-growing sector of world trade is in the services industries.

What is the difference between a good and a service?

The International Marketing Environment

Trade Institutions and Trade Policy

The Cultural Environment

The Economic Environment

The Political and Legal Environment

Strategic Planning

Marketing Organization, Implementation, and Control

Research

Market Entry and Expansion

Product Adaptation

Export Pricing

Marketing Communications

Distribution Management

Global Product Management and Branding

Global Logistics and Materials Management

Global Pricing

Global Promotional Strategies

Filters