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    International Marketing Study Set 1
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    Exam 15: Global Services
  5. Question
    Services Differ from Goods Most Strongly in Their ______
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Services Differ from Goods Most Strongly in Their ______

Question 12

Question 12

Multiple Choice

Services differ from goods most strongly in their ______.


A) customer involvement
B) capacity
C) intangibility
D) perishability

Correct Answer:

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