Exam 3: Social Responsibility, ethics, and the Marketing Environment

Zimmer Centralpulse is the world's largest producer of replacement hips and knees for orthopedic surgery.It is particularly interested in controlling the market in the Southwestern United States,where a large aging population lives.Which external environmental element most directly influences its continued growth?

The Federal Trade Commission (FTC)accused Campbell Soup of deceptive advertising because the soup company's advertising showed bowls of soup that appeared to be full of meat,vegetables,and noodles.The appearance of the soup was altered by the placing of glass marbles in the bottoms of the bowl,which caused the ingredients to rise to the top of the bowl.The FTC would have issued a(n)_____ to make Campbell stop running the deceptive ad.

Carissa Ty designs and sells clothes for young working women.She has recently been told that unless she starts designing more to suit the style of the Gen Y market,she is likely to be in financial trouble soon.Why would someone tell her that?

Multiculturalism occurs when all major ethnic groups in an area are roughly equally represented.

Which of the following is sometimes an effective weapon for fighting inflation and recession?

Which of the following statements characterizes the growing ethnic markets in the United States today?

The use of ethical decision making:

You are going to give a lecture on corporate social responsibility to the managers of an aircraft manufacturing firm.You will be using the pyramid of corporate social responsibility as your guide.Briefly outline your lecture,including a description of the pyramid theory and its components.

Business people find it impossible to pursue the older consumers market because it is so diverse.

The _____ Act strengthened the Clayton Act to prevent corporate acquisitions that reduce competition.

You are a marketing consultant to a firm who would like to target members of Generation X.Your advice is for them to:

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Indian Restaurant.The group of consumers identified by FoodFacts as most likely to visit the new restaurant is called a: