Question 1

Anchor stores (or generator stores):

Accepted Answer

A)  are the stores within the mall that sell services rather than products 
B)  are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow 
C)  usually specialize in high-priced items like furniture 
D)  is the generic name given to supermarkets that are located within shopping malls 
E)  is a term for retail stores that "drop off" to freestanding locations 
A)  are the stores within the mall that sell services rather than products 
B)  are often large department stores that are located at opposite ends of a mall to create a heavy pedestrian traffic flow 
C)  usually specialize in high-priced items like furniture 
D)  is the generic name given to supermarkets that are located within shopping malls 
E)  is a term for retail stores that "drop off" to freestanding locations B

Question 2

One of the new developments in retailing is m-commerce.The M in commerce stands for:

Accepted Answer

A)  motivated 
B)  multimedia 
C)  marketing 
D)  managed 
E)  mobile 
A)  motivated 
B)  multimedia 
C)  marketing 
D)  managed 
E)  mobile E

Question 3

As competition in the retail industry has intensified,Kmart began selling a _____ of clothing called Route 66.It is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.

Accepted Answer

A)  private brand 
B)  generic brand 
C)  family brand 
D)  promotional brand 
E)  specialty brand 
A)  private brand 
B)  generic brand 
C)  family brand 
D)  promotional brand 
E)  specialty brand A

Question 4

When Boris went into Sears to buy his wife a new iron for her birthday,he only planned to spend about $30,but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model.In this example,the sales clerk engaged in:

Accepted Answer

A)  suggestion selling 
B)  trading up 
C)  bait and switch 
D)  customer relationship retailing 
E)  service-disguised selling 
A)  suggestion selling 
B)  trading up 
C)  bait and switch 
D)  customer relationship retailing 
E)  service-disguised selling

Question 5

Baggie Waggie is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,laundry detergent,bread,and aspirin.Baggie Waggie stores are open all day every day and would best be classified as convenience stores.

Accepted Answer

A) True 
 B)False

Question 6

Les Ailes de la Mode is a Quebec retailer that has built its name around customer relationships.The specialty department store creates relationships with its customers through their experiences in the store.Its vice-president of marketing has said,"We are here to build a very good personalized experience--it's not just a matter of marketing strategy,it's our mission." The shopping experience at the store includes "little extras" like free coat check,free shoeshine,baby feeding rooms,a highly trained staff (and more of them on the floor)and a place for people to go to read the newspaper.This is an example of:

Accepted Answer

A)  lifestyle marketing 
B)  retail positioning 
C)  a store that emphasizes customer service 
D)  trading up 
E)  all of these 
A)  lifestyle marketing 
B)  retail positioning 
C)  a store that emphasizes customer service 
D)  trading up 
E)  all of these

Question 7

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Golden Video.Golden Video and Blockbuster represent which type of retailers?

Accepted Answer

A)  membership club 
B)  convenience store 
C)  factory outlet 
D)  specialty store 
E)  mass merchandiser 
A)  membership club 
B)  convenience store 
C)  factory outlet 
D)  specialty store 
E)  mass merchandiser

Question 8

_____ carry a broad assortment of nationally branded hard goods (broader than a department store)and offer customers very limited service.National chains dominate this segment.

Accepted Answer

A)  Full-line discount stores 
B)  Discount specialty stores 
C)  Factory outlets 
D)  Fashion stores 
E)  Specialty supercenters 
A)  Full-line discount stores 
B)  Discount specialty stores 
C)  Factory outlets 
D)  Fashion stores 
E)  Specialty supercenters

Question 9

The quiet,comfortable couches and cafes of bookstores and combination book and music retailers such as Barnes & Noble,Borders,and Media Play are part of a recent trend in retailing,which the text calls:

Accepted Answer

A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity 
A)  nonstore retailing 
B)  m-commerce 
C)  convenience retailing 
D)  e-business 
E)  adding interactivity

Question 10

_____ are stores that consumers purposely plan to visit.They are often built as freestanding stores.

Accepted Answer

A)  Destination stores 
B)  Benefit retailers 
C)  Relationship builders 
D)  Lifestyle stores 
E)  M-stores 
A)  Destination stores 
B)  Benefit retailers 
C)  Relationship builders 
D)  Lifestyle stores 
E)  M-stores

Question 11

Electronic retailing includes the twenty-four hour,shop-at-home television networks and on-line retailing.

Accepted Answer

A) True 
 B)False

Question 12

Which of the following is NOT a reason why individuals may be tempted to buy a franchise business rather than develop their own independent business?

Accepted Answer

A)  the individual can try his or her own personal innovative product and service ideas in the business 
B)  to obtain a well-known product or service name 
C)  management training requirements 
D)  the business has an established image 
E)  existence of product uniformity standards 
A)  the individual can try his or her own personal innovative product and service ideas in the business 
B)  to obtain a well-known product or service name 
C)  management training requirements 
D)  the business has an established image 
E)  existence of product uniformity standards

Question 13

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Which of the following would NOT be a typical method to classify Diaz's coffee shop?

Accepted Answer

A)  ownership 
B)  service 
C)  product assortment 
D)  price 
E)  level of profit 
A)  ownership 
B)  service 
C)  product assortment 
D)  price 
E)  level of profit

Question 14

_____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service,discount prices,high volume,and high-turnover merchandise to their advantage.

Accepted Answer

A)  Specialty discount stores 
B)  Factory outlets 
C)  Mass merchandisers 
D)  Membership clubs 
E)  General stores 
A)  Specialty discount stores 
B)  Factory outlets 
C)  Mass merchandisers 
D)  Membership clubs 
E)  General stores

Question 15

The development and opening of a store that sell nothing but materials used in creating scrapbooks is an example of:

Accepted Answer

A)  repositioning 
B)  specialty retailing 
C)  electronic point of sale 
D)  store location modeling 
E)  consumer density 
A)  repositioning 
B)  specialty retailing 
C)  electronic point of sale 
D)  store location modeling 
E)  consumer density

Question 16

Petco has just purchased a sizable plot of land on which it will build a store building with a large parking lot.Across the street is a collection of specialty shops and a furniture store.Petco will be part of a strip shopping center.

Accepted Answer

A) True 
 B)False

Question 17

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

Accepted Answer

A) True 
 B)False

Question 18

A retail store can be classified according to its:

Accepted Answer

A)  distribution method 
B)  inventory control 
C)  product assortment 
D)  management style 
E)  decor and atmosphere 
A)  distribution method 
B)  inventory control 
C)  product assortment 
D)  management style 
E)  decor and atmosphere

Question 19

SCENARIOS
Diaz
John Diaz immigrated to Tallahassee from Cuba in the 1980s.He set up a coffee shop called Diaz in a small upper middle class neighborhood.It rapidly became popular because of the wonderful coffee it brewed.Soon Diaz was selling the finest coffees from around the world,plus coffee-making necessities such as grinders and brewers.Within ten years,Diaz was operating a lucrative mail-order business in addition to his coffee shop.
Upon entering the shop,the first thing the customer sees is a countertop crowded with all of the machinery needed for making a perfect cup of coffee.Marble-topped tables are set in cozy nooks with overstuffed chairs.Bookshelves on one wall hold books about coffee for patrons to read while they sip.The smell is intoxicating to a real coffee lover.Coffee drinkers can take home a pound when they leave.The store carries all types of coffee from $300 per pound Kopi Luwak from Sumatra to Brazilian Cerrado for $8 a pound.
-Refer to Diaz.Diaz is competing directly with:

Accepted Answer

A)  specialty stores 
B)  convenience stores 
C)  supermarkets 
D)  restaurants 
E)  all of these 
A)  specialty stores 
B)  convenience stores 
C)  supermarkets 
D)  restaurants 
E)  all of these

Question 20

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers use:

Accepted Answer

A)  trade name franchising 
B)  product franchising 
C)  business format franchising 
D)  franchise wholesaling 
E)  logistic franchising 
A)  trade name franchising 
B)  product franchising 
C)  business format franchising 
D)  franchise wholesaling 
E)  logistic franchising

Anchor stores (or generator stores):

One of the new developments in retailing is m-commerce.The M in commerce stands for:

As competition in the retail industry has intensified,Kmart began selling a _____ of clothing called Route 66.It is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.

When Boris went into Sears to buy his wife a new iron for her birthday,he only planned to spend about $30,but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model.In this example,the sales clerk engaged in:

Baggie Waggie is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,laundry detergent,bread,and aspirin.Baggie Waggie stores are open all day every day and would best be classified as convenience stores.

_____ carry a broad assortment of nationally branded hard goods (broader than a department store)and offer customers very limited service.National chains dominate this segment.

The quiet,comfortable couches and cafes of bookstores and combination book and music retailers such as Barnes & Noble,Borders,and Media Play are part of a recent trend in retailing,which the text calls:

_____ are stores that consumers purposely plan to visit.They are often built as freestanding stores.

Electronic retailing includes the twenty-four hour,shop-at-home television networks and on-line retailing.

Which of the following is NOT a reason why individuals may be tempted to buy a franchise business rather than develop their own independent business?

_____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service,discount prices,high volume,and high-turnover merchandise to their advantage.

The development and opening of a store that sell nothing but materials used in creating scrapbooks is an example of:

Petco has just purchased a sizable plot of land on which it will build a store building with a large parking lot.Across the street is a collection of specialty shops and a furniture store.Petco will be part of a strip shopping center.

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

A retail store can be classified according to its:

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers use:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters

Exam 13: Retailing

Anchor stores (or generator stores):

One of the new developments in retailing is m-commerce.The M in commerce stands for:

As competition in the retail industry has intensified,Kmart began selling a _____ of clothing called Route 66.It is the only place that you will find the Route 66 brand.The prices of this merchandise are lower than that for national brands and give consumers greater value.

When Boris went into Sears to buy his wife a new iron for her birthday,he only planned to spend about $30,but the sales clerk was able to show him the superiority of a $60 iron to the less expensive model.In this example,the sales clerk engaged in:

Baggie Waggie is the name of a chain of small stores,which carry high-turnover products such as lip balm,milk,laundry detergent,bread,and aspirin.Baggie Waggie stores are open all day every day and would best be classified as convenience stores.

_____ carry a broad assortment of nationally branded hard goods (broader than a department store)and offer customers very limited service.National chains dominate this segment.

The quiet,comfortable couches and cafes of bookstores and combination book and music retailers such as Barnes & Noble,Borders,and Media Play are part of a recent trend in retailing,which the text calls:

_____ are stores that consumers purposely plan to visit.They are often built as freestanding stores.

Electronic retailing includes the twenty-four hour,shop-at-home television networks and on-line retailing.

Which of the following is NOT a reason why individuals may be tempted to buy a franchise business rather than develop their own independent business?

_____ are single-line stores that offer a nearly complete selection of one line of merchandise and use self-service,discount prices,high volume,and high-turnover merchandise to their advantage.

The development and opening of a store that sell nothing but materials used in creating scrapbooks is an example of:

Petco has just purchased a sizable plot of land on which it will build a store building with a large parking lot.Across the street is a collection of specialty shops and a furniture store.Petco will be part of a strip shopping center.

Factory outlet stores are generally the same as warehouse clubs,except that a factory outlet store carries only the merchandise of the manufacturer that owns it.

A retail store can be classified according to its:

Arby's,Jiffy-Lube,Baskin-Robbins,and Sylvan Learning Centers use:

An Overview of Marketing

Strategic Planning for Competitive Advantag

Social Responsibility, ethics, and the Marketing Environment

Developing a Global Vision27

Consumer Decision Making

Business Marketing

Segmenting and Targeting Markets

Decision Support Systems and Marketing Research

Product Concepts

Developing and Managing Products

Services and Nonprofit Organization Marketing

Marketing Channels and Supply Chain Management

Integrated Marketing Communications

Advertising and Public Relations

Sales Promotion and Personal Selling

Pricing Concepts

Setting the Right Price

Internet Marketing

Customer Relationship Management

Filters