Exam 3: Social Responsibility, ethics, and the Marketing Environment

The number of firms a company must face,the relative size of these firms,and the degree of interdependence within the industry are all part of its _____ environment.

Cigarette manufacturers have had to eliminate the use of vending machines due to the machine's inability to check the buyers' ages.A cigarette manufacturer has developed a vending machines that operates only after the user inserts a card verifying his or her age.By developing this machine,the cigarette manufacturer has engaged in _____ by modifying its external environment through the use of technology.

The phenomenon of working women has probably had a greater effect on marketing than has any other social change.

When Universal Studios Japan opened in March 2001,health inspectors discovered that the theme park had piped industrial use water not suitable for drinking into its drinking fountains.The problem was unanticipated and costly to repair.This is primarily an example of how _____ factors can cause a business to incur unexpected costs.

The external environment is a strong influence on a target market and can be a source of _____ for the marketing manager.

According to Celia Moore,an IBM corporate manager,corporate social responsibility is "a core business issue for IBM." What does she mean by this statement?

A furniture retailer that specializes in selling entire rooms of furniture has hired you to identify 25 geographic target markets that can be described as multicultural societies.What types of locations should you offer this firm?

Terrorist activities in the United States on 9/11 forced many Americans to rethink their vacation plans even though measures were taken to protect airplane passengers.A large number of them canceled their plans to fly to a vacation destination and opted to drive to one that was closer for safety reasons and as a way to bond more closely with their family members.Vacation destinations in Florida particularly suffered a decline in business.One can argue that for the U.S.tourist industry,the decline in tourism was due to:

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Indian Restaurant.The uncontrollable environmental factors Jambulingham faces in terms of obtaining permits for the new restaurant represent _____ factors.

The four components of the pyramid of corporate social responsibility are:

Which of the following statements about corporate social responsibility is true?

Consumers are increasingly asking the source of the products they are buying and not buying wood that is from a nation that is destroying its environment.As a result commercial buyers are asking the same questions to Indonesian suppliers.Approximately 80 percent of the lumber produced in Indonesia is illegally logged.Two logging companies in Indonesia are putting computerized bar codes on their logs to show they were legally harvested.The companies hope this coding will provide evidence that they are engaging in:

What is a component lifestyle? Describe how a college student follows a component lifestyle,and cite specific examples.

Consumer preference for low-carb diets has greatly modified the way food is being marketed.This concern with health issues is an example of a(n)_____ factor.

Champion Lyte is a sugar-free sports drink designed to replenish electrolytes lost during activity or illness.Gatorade and Powerade are part of Champion Lyte's competitive environment.

There are three general categories of Federal laws that affect marketing.They are: (1)regulation of the competitive environment,(2)regulation of pricing practices,and (3)control of false advertising.Name and briefly describe one federal law that has been created for each category.

Tyson Foods,Inc.was fulfilling its philanthropic responsible when it donated 10 million pounds of food to fight hunger.

Psychography is the study of people's vital statistics such as their ages and locations.

SCENARIOS Virtual Impregnation Kristen Clingan's boyfriend had never even mentioned marriage when she received an e-mail announcing her boyfriend had e-impregnated her.The e-mail from www.bunintheoven.com included a positive pregnancy "test" and was followed by a half dozen subsequent messages,including the audio file of the baby's heartbeat and the ultrasound image.The whole process took three months and cost $29.95.At the end of the virtual pregnancy,she received a mug bearing the newborn's photograph.Virtual impregnation is the brainchild of Adam Corsi.He sees the virtual impregnation as a good conversation starter for topics that may not have been broached by a couple before. -Refer to Dateline NBC and GM.NBC executives have to be concerned with the long-range welfare of the network and its relationships to viewers.This concern is called:

Shabby Chic fashion boutique has responded to economic trends by placing an emphasis on improving the quality of merchandise it offers,improving customer service,and reducing its cost of goods sold.Shabby Chic is apparently dealing with which level of economic activity?