Exam 12: Marketing Channels and Supply Chain Management

_____ describes the process of strategically managing the efficient flow and storage of raw materials,in-process inventory,and finished goods from point of origin to point of consumption.

Refer to R.H.Kurt & Son.When Kurt solicits an order from a sporting goods store,it engages in a _____ function.

A(n)_____ discrepancy is created when a product is produced but a consumer is not ready to purchase it.

Marketing channels can achieve economies of scale through:

You are responsible for physical distribution of your company's service and should focus on:

According to experts at a conference on supply chain management,increased traceability is the key requirement needed to improve today's supply chains.In this instance,traceability refers to:

Kiell is the manager of a small,private firm that manufactures cork board.He decided NOT to enter the global market.His decision was probably primarily based upon:

A marketing channel is a business structure composed of interdependent organizations that reach from the point of product origin to the consumer.Its purpose is to move products to their final consumption destination.

Organizations have three options when it comes to distribution intensity.Name and briefly describe these three levels.Give examples of two products that logically would be distributed at each level of intensity.

Refer to R.H.Kurt.When Kurt combines products from 41 different manufacturers into a collection that retail buyers want available at one place,it is engaging in:

Cutter & Buck is a high-end fashion sportswear company.Even though swimwear is a product category that does not sell year round,its sales remain steady all year because Cutter & Buck sells to wholesale distributors that stock the product.The wholesale distributors are helping to overcome a(n)_____ discrepancy.

Which of the following statements about supply chain management is true?

What is an inventory control system? What is the objective of inventory management? What are two major decisions managers must make regarding inventory?

The six criteria important in selecting a transportation mode are cost,time involved,reliability,capability,how easily a shipment can be traced,and price.

According to experts at a conference on supply chain management,increased traceability is the key requirement needed to improve today's supply chains._____ provides the highest level of traceability and _____ provides the lowest level.

Harris Peng represents a manufacturer of prefabricated housing and gets paid a commission for finding buyers and linking them up with the manufacturer.Peng is a merchant wholesaler.

A newspaper article on supply chain management discusses the importance of lean production.The article focuses on the role of _____ in supply chain management.

_____ is a trend in physical distribution.

_____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

The goal of inventory control is to: