Exam 12: Marketing Channels and Supply Chain Management

Unlike marketers of physical products,marketers of services do not have to address the question of logistics since services do not require a distribution strategy.

To facilitate manufacturing in China,Ingersoll-Rand uses 18 different local suppliers of key component parts.These suppliers are part of the _____ for Ingersoll-Rand.

Which of the following is NOT a channel member typically used by manufacturers as they route their products to consumers?

Canesta Co.has developed a virtual keyboard out of light to be used with cell phones and personal digit assistants.The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:

Which of the following is NOT a logistics component of the supply chain?

Paris Miki is a Tokyo eyeglass store the uses special software to design frames and lenses that conform to the shape of the customer's face.Paris Miki is engaged in a process known as:

Distribution channels aid in overcoming barriers to exchange that are created in the production process by overcoming all of the following types of discrepancies EXCEPT:

One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved.This is called a(n):

ZuTech makes sensitive monitors for measuring exposure to hazardous materials.ZuTech has suffered substantial losses when moving products from the assembly line to the warehouse and shipping docks.ZuTech should consider reducing the number of times an item is moved in the warehouse by installing a(n):

Refer to R.H.Kurt & Son.When a consumer goes to a sporting goods store to buy a rifle scope and cleaning equipment and discovers that the store does not carry rifle scopes,_____ is created,and the consumer is dissatisfied.

The three basic functions channel members perform are:

A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

Which of the following statements concerning how market factors affect channel decisions is true?

Refer to R.H.Kurt & Son.Given the nature of the products carried by Kurt,its 41 manufacturers most likely want Kurt to use _____ distribution.

_____ is distribution aimed at maximum market coverage.It is used for many convenience goods and supplies that need to be available in every outlet where the potential customer might want to buy them.

Since the criterion that is most important in the transportation of flour is accessibility to consumers,a flour mill would deliver by truck.

Which of the following describes a disadvantage associated with water transportation?

Theo stopped by the convenience store to buy a loaf of bread.He is glad that he can buy one loaf at a time,instead of having to buy the thousands of loafs of bread the manufacturer produces every day.For Theo,the convenience store overcomes a discrepancy of quantity.

Shopping goods are usually distributed selectively.Consumers are willing to look around for them but may not be willing to search or travel extensively to acquire the product.

The mode of transportation that provides the most accessibility is: