Exam 12: Marketing Channels and Supply Chain Management

Supply chain management is completely producer-driven.

_____ is the direct electronic transmission,from computer to computer,of standard business forms between two organizations.When this technique is used orders can become virtually paperless and information about the order is available to both firms.

_____ moves inventory into,within,and out of a warehouse.

A manufacturer of automobile component parts that has turned over all transportation functions to an independent third party in its supply chain has engaged in:

The use of supply chain management results in reduced inventory management costs.

_____ is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.

LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks.The marinade is so popular that LoneStar sells it at its restaurants and also sells it at Kroger supermarkets.This is an example of intensive distribution.

A flour mill purchases bags of wheat from hundreds of different farmers.Then it grinds the wheat into flour and packages it into 2-pound,5-pound,10-pound,and 25-pound bags.By selling the packaged flour,the mill has aided the grocery stores by overcoming the discrepancy of:

Logistics is a subset of physical distribution and refers to the transporting of raw materials and/or finished goods.

Which of the following transportation modes can most easily determine the location of a package en route between shipper and receiver?

_____ are wholesaling intermediaries who facilitate the sales of a product from producer to end user by representing retailers,wholesalers,or manufacturers and providing little input as to the terms of the sale.

In which logistical component of the supply chain will you find distribution resource planning (DRP)a common feature?

Girls can log onto www.Barbie.com and design their own special Barbie doll.They can choose the doll's skin tone,hair color,clothes,accessories,and name.The doll is created to the new owner's specifications and mailed to her by Mattel.With this doll,Mattel is using:

One thing that sets service distribution apart from traditional manufacturing distribution is that in a service environment:

Despite its name,the goal of a materials-handling system is to handle products as infrequently as possible.

Papa John's is a pizza chain that uses UPS trucks to carry supplies to its franchises.Papa John's does not own the truck but has contracted with UPS to have all of the trucks it uses in its deliveries to Papa John's establishments painted with the Papa John's logo and company colors.Papa John's is using:

Exclusive distribution is the most restrictive form of market coverage.

Companies selling standardized items of moderate or low value to other companies often use:

Grace Yoder makes jams and jellies,which she sells at craft festivals to end users.Yoder does not the use channel intermediaries; she uses a direct channel.

Cutter & Buck is a high-end fashion sportswear company.Even though swimwear is a product category that does not sell year round,its sales remain steady all year because Cutter & Buck sells to wholesale distributors that perform _____ functions for Cutter & Buck.