Exam 12: Marketing Channels and Supply Chain Management

Name and briefly discuss two alternative channel arrangements that can be used to move products.

How has the use of supply channel management resulted in a radical reformulation of traditional marketing,production,and distribution functions?

As products move through the marketing channel,channel members provide specialization and division of labor,overcome discrepancies,and provide contact efficiency.

The only way Sal Ford in Idaho can get one of Ian Broan's wind chimes from Alabama is to order it through the mail.Ian Broan,who makes the wind chimes from scrap metal,uses a(n)_____ exclusively.

A merchant wholesaler is an institution that buys goods from manufacturers and resells them to businesses,government agencies,and other wholesalers or retailers.

What is a marketing channel? What is a supply chain?

Which of the following is a member of the supply chain team that moves just-picked cotton to finished clothing and then to the consumer of that clothing?

The major characteristic that is used to differentiate between types of intermediaries is whether they:

The 2002 strike by dockworkers at U.S.West Coast ports paralyzed transportation of goods across the Pacific Ocean and left manufacturers short of component parts and Asian importers with excess inventory.This paralysis would have resulted from a widespread use of:

Which of the following is NOT a sorting activity?

Markets are often scattered over large geographic regions,yet a manufacturer may only have one location in the country.This creates a(n)_____ discrepancy.

Master Technology produces neon insulator sign components on an assembly line,and suppliers deliver the needed parts in four small shipments each day.Master Technology has noticed a dramatic decrease in carrying costs using this method,but a sharp increase in delivery costs since the company must pay more for the added delivery convenience.Master Technology uses just-in-time (JIT)manufacturing.

Husqvarna Viking manufacturers sewing machines.The company carefully screens its dealers to ensure a quality dealer image and service ability.Only a few dealers are chosen in any single geographic area.This is an example of _____ distribution.

A(n)______ is an institution that buys goods from manufacturers,takes title to these goods,and resells them to businesses,government agencies,and/or other wholesalers or retailers.

Channel members such as wholesalers and retailers are often included between producers and business users or consumers for three important reasons.Name and briefly describe these reasons.

When the new father left the maternity ward to find something to eat,he was surprised to see that he could buy McDonald's fast food in the hospital dining room.McDonald's is utilizing:

Manufacturers who outsource their transportation function are seeking all the following EXCEPT:

_____ distribution is achieved by screening dealers to eliminate all but a few in any single geographic area.Shopping goods and some specialty products that consumers are willing to search for are sold this way.

What is JIT? What is the basic assumption that explains the use of JIT? List four benefits and four risks that are associated with the use of JIT.

Refer to Taco Bell.Taco Bell is potentially producing _____ among its franchisees and other distributors of Taco Bell products.